7 eCommerce Email Marketing Tactics That Work Like a Charm

Email marketing is the life and blood of e-commerce, but if you’re using it wrong, it won’t generate you any sales. When you look at companies like Overstock do you know where they’re getting the majority of their sales from? Email marketing. That’s how powerful it is. Today I’m going to share with you seven e-commerce email marketing tactics that work like a charm.

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I’m going to break down seven tactics, and if you use these, your numbers will go up.

Tactic number one, scrub your list.

The reason I say scrub your list, too many people have eCommerce email marketing out there and they’re just like, yeah, my list is huge, I’m at 100,000, I’m at 200,000, and I’m going to keep emailing everyone.

Well, what you’ll find is your email’s going to the promotions tab.

Why is it going to the promotions tab?

It’s because you keep emailing people that aren’t opening up your emails.

If you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up.

Scrub your list. If you’re using a good email provider like ConvertKit, they automatically do it for you.

Number two, you want to make sure you do trigger-based emails. If someone is on your email list, they add stuff to their cart, but they don’t complete their checkout, what should your email be to them?

When someone goes to their checkout they have these products and they don’t checkout, but then, you shoot them an email being like, check out our e-commerce store, here are all these products that we sell.

Well, that’s a terrible email.

They already added the ones that they want to buy, but they just need that push over the edge.

Maybe some testimonials, whatever may be to get them over the edge, that will help a lot, and you’ll notice a ton of sales from that.

The third thing that you need to do is time-based emails. Here’s what I mean by that.

Everyone’s like, yeah, you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens?

You’ll find that you’re less likely to go through all the ones that are at the bottom and open them up.

People get lazy, it’s not just you, it’s everyone. So you want to look at what time that person came to your site and put in their email.

That’s when you should be sending them an email.

I try to stick within that timeframe, usually within an hour, versus sending it whenever it’s my convenience.

The fourth thing you want to do is promotional-based emails.

So you want to make your campaign set up in advance. You don’t want to be at the last minute writing these emails.

That’s a lot from a holiday season, even though there’s a whole 12 months in a year.

The fifth tip I have for you is to keep your emails short, to the point, and try to use text-based emails.

Most e-commerce companies love using image-based emails.

Do you know what happens with image-based emails?

They get pushed in the promotions tab.

Google and Gmail and Outlook, they all know that when someone sends you an email with a ton of images, it’s usually a promotion versus when someone sends you a text-based email it’s typically a friend, hence, you want to use text-based emails.

The sixth tactic I have for you is upselling and downselling.

Typically, when someone buys from your e-commerce product you’re going to have upsells and downsells on the checkout page.

Sure, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don’t buy your upsells and downsells.

On your thank you pages where you have these upsells and downsells, usually they’re short and to the point.

Through email, they can be much more in-depth, longer, and you want to space it out.

You want to followup with all the other things that they can buy that can make that experience even better. It’s very important to get the timing right.

The moment you get the timing wrong, that’s when you’ll see that those emails won’t convert at all.

And last but not least, when you’re doing email marketing, it’s not just about email.

It’s very similar to email about the tactics that I’m going to break down. It’s push notifications. I use email combined with push notifications.

So when someone subscribes to my site through tools like Subscribers, I’ll let them know and push send them through their browser, hey, here are the products that you could end up buying.

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Cal Newport On Why You Should Quit Social Media, ‘Digital Minimalism’ + More

Cal Newport, author and professor at Georgetown University, drops in to break down how the internet and social media can take you away from what’s more important in your life. His book, ‘Digital Minimalism,’ dives into knowing how much is enough use of our personal technology in day to day life.

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Cal Newport On Why You Should Quit Social Media, ‘Digital Minimalism’ + More

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‘Strahan, Sara and Keke’ Discuss Backlash To Wade Family On Social Media

Michael Strahan responds to the backlash Dwyane Wade and his wife, Gabrielle Union, have been receiving.

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IRONIC Parody – ANTIFA Attacked by PPC BIGOT (Greg Wycliffe)

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How To Increase Your Amazon FBA Sales – Try These 5 PPC Tricks!

I go over how to get cheap sales with PPC for your Amazon FBA private label product. Try these 5 strategies and let me know how they go!

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Here are my 5 tips to increase your Amazon sales with good ACoS, the idea is to show your product in front of potential buyers who have found another listing, and to make sure that other listing is easy for you to compete with and win over that customer.. do this by creating product targeting sponsored campaigns as explained below:

1) TARGET NEW RELEASE ASINs
Find the newly released listings in your subcategory, choose the ones that you think you can compete with, create a product targeting campaign and add these ASINs to target. The idea is to find new listings that don’t have too much of a competitive edge but still have enough traffic and sales ie: good ranking

2) TARGET ASINS WITH LESS REVIEWS
Use a tool like helium 10 and search for listings that have less reviews than you, or maybe even around the same as you. Also filter for a low enough BSR to make sure they are getting traffic. Choose the ones that resemble your product the most and create a PPC campaign targeting them. Go to www.helium10free.com for a free trial!

3) TARGET ASINS WITH HIGHER PRICE
Same idea as above, but now instead of searching for low reviews, search for listings that are priced higher than yours. Since yours is cheaper you can get some of their traffic and convert for cheap!

4) TARGET YOUR OWN BRAND KEYWORDS
This one is … up to you to decide if it’s worth it. But the idea is to find where your own listing is ranking for your own brand name, and target these keywords in a keyword targeting sponsored campaign, and the goal is to defend your own brand keywords (first couple positions) from being taken by your competitors.

5) bonus: finding your best kws to rank
Listen … to succeed on Amazon you need to have a product that’s in demand, a great listing, and to show that listing to the right people who want to buy it. Who do you find your best customers? It’s called keyword research. Check out how I personally do it in this detailed step by step keyword research video: https://youtu.be/nJZabahJFIc

And that’s it! Let me know in the comments if you have any other ideas, I’m always learning as well 🙂 what would you like to see in the next video??

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Technical SEO Rankability Checklist

Technical SEO Rankability Checklist

Now we move to the more topical elements that you’re probably already aware of — how to improve ranking from a technical SEO standpoint. Getting your pages to rank involves some of the on-page and off-page elements that we mentioned before but from a technica…

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Most Popular Social Networks 2003 – 2019

Timeline evolution of top social networks from 2003 to 2019. Measured by monthly active users worldwide. Video hosting services like YouTube or Vimeo, as well content/community sites like Reddit are not included.

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