If you think you’ll use PPC to launch your Amazon product, this video is for you. You could potentially spend thousands of dollars trying to get your campaigns to work, only to end up disappointed. You’re going to learn how PPC works, what it’s actually made for and how to launch a product on Amazon.
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Advertising Using Amazon PPC can be TRICKY & EXPENSIVE…unless you know how to do it efficiently. In this tutorial, I cover the BEST Amazon PPC advertising strategy that I use for my own business. By using a product targeting ASIN campaign with the right settings, you’ll be able to secure those first couple of sales and reviews at ease.
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⏲ TIMESTAMPS ⏲
0:00 Amazon PPC Advertising
0:26 Test Product For Today
0:54 Finding & Copying Your ASIN
1:18 Create Campaign & Choose Campaign Type
2:05 Campaign Name & Start/End Date
2:54 Calculating Your Daily Budget
5:13 Campaign Targeting Type
5:50 Campaign Bidding Strategy
6:18 Create An Ad Group
6:36 Selecting Your Product(s) To Advertise
7:19 Manual Targeting Type – Keywords or Product?
9:02 Adding Competitor ASINs (Product Targeting)
11:05 Adjusting The Bids (Bidding Strategy)
11:52 Negative Keyword/Product Targeting
12:30 Reviewing Campaign Summary
13:16 How To Monitor & Improve A PPC Campaign
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📢 DISCLAIMER 📢
I am not a financial adviser and topics covered in this video are to be used for entertainment purposes only. I do not claim any right over any of the graphics, images, songs used in this video. All rights reserved to the respective copyright owners.
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Get All-In-One: Tools for keyword search, product research, and a course about how to sell on Amazon for beginners!
Amazon PPC optimization is the key to making your product profitable in 2022. Watch the workshop to get a step-by-step guide about how to avoid wasting money on an unprofitable advertising campaign from Chris Rawlings, one of the most accomplished experts in Amazon PPC strategy.
You can also learn tips and tricks about:
– How to launch a product with a low pay per click budget to quickly rank your main keywords and get organic customer flow
– Tutorial with 6 killer Amazon ads campaign structures
– How to avoid the 5 most expensive ad mistakes and avoid spending your money with no results
– The advanced EBC A+ method for ads
– Follow this manual with best practices to optimize amazon advertising for your Amazon FBA business
2:08 Agenda
3:18 Who is Chris Rawlings? Why should his opinion be trusted?
9:27 What changes have affected advertising throughout the history of Amazon and Amazon advertising channels?
22:19 What are the core types of campaign goals?
25:45 Discovery, research and performance – foundation of every product portfolio
31:40 How to run a ranking campaign for your private label business
35:43 Brand attack as a tool to setup search competition with other brands
42:52 How to define the product life cycle for your product and improve it
53:52 All about the confrontation between ACOS and TACOS
1:00:17 The role of PPC as a key in improving product stats and increasing profit
1:07:43 The most common seller PPC mistakes on Amazon
1:10:56 What are the external factors that affect PPC management?
1:13:36 Explaining A+ content conversion formula
1:20:09 Review of AMZScout as an exact toolset to optimize your Amazon ads
To start selling on Amazon successfully and find what to sell, you need a powerful set of AMZScout software. 👇
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In this video, Tarik Ozkan from Zon.Tools explains the importance of impressions in Amazon ads and shares tips on what to do when sellers see low or even no impressions at all. It’s very important to pay attention to it as it means your ad is not visible to your customers and therefore you will not get any sales. Here you will learn the main reasons behind it and how to fix it.
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➤ All Demo Mondays episodes on Youtube: https://www.youtube.com/playlist?list…
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🎬 Other related videos:
▶️ How to Optimize Your Amazon PPC Advertising Campaigns – Zon.Tools Tutorial: https://youtu.be/y-sBtuYm21E
▶️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
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🤝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-d…
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🔶 Questions answered in the video:
➤ 00:00 Reasons why Amazon PPC getting low impressions
➤ 01:07 About Zon.Tools
➤ 01:28 Why is it important to pay attention to Amazon PPC impressions?
➤ 02:31 Troubleshooting low or no Amazon PPC impressions
➤ 09:38 Automated bid management
➤ 12:13 Bonus resources
➤ 13:33 Is it always good to have many impressions?
➤ 14:20 How much you should increase your bid?
➤ 16:02 I have many impressions but few clicks. What does it mean?
➤ 18:06 Contact Zon.Tools
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🔶 About ZON.TOOLS
Zon.Tools is the leading Amazon Advertising Optimization Platform that helps retailers, brands and agencies grow revenue and increase profitability on Amazon. It optimizes billions of keywords for thousands of retailers around the world selling on Amazon marketplaces. Here are just a few of the benefits you can expect when you get Zon.Tools.
• Automate your Amazon Sponsored Products Campaigns
• Avoid paying outrageous fees to expensive consultants
• Hit your ACoS goals
• Free up time to focus more on what really counts in your business
• Create, manage and automate the optimal campaign | ad groups | targeting structure you need for virtually any type of product you want to sell, with just a click
👉 Use a coupon code “orangeklik” to get a 15% recurring discount on Zon.Tools: https://oklik.co/zontools
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🔶 Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.
NOTE: SINCE MAKING THIS VIDEO, AMAZON HAS ADDED THE ABILITY TO NEGATIVE EXACT ASINS IN AUTO CAMPAIGNS – THEY CALL IT “NEGATIVE PRODUCTS” UNDER THE TARGET TAB.
Can’t seem to understand why your PPC Launch isn’t “working” as planned? This video is for you!!!
Amazon PPC is a form of art and must be understood in order to use it effectively and efficiently. It takes patience & skill, The issue is many people lack the knowledge… here are 10 Reasons why your PPC launch may not be working and how to fix it!!
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Are your Amazon PPC advertising campaigns not converting? Watch this video to learn some fixes you can start applying to your PPC campaigns today!
PPC advertising on Amazon takes patience to apply and understand. For most beginner Amazon sellers, they may be experiencing confusion along the way. In this video, I will show you all the possible reasons why your Amazon PPC advertising campaigns may not be converting and what you can do today to start fixing these problems. Watch this video until the very end and consider why your PPC campaigns are not performing as fast as they should!
Are you new to running Amazon PPC automatic campaigns? In this video, I explain why you must run an automatic PPC campaign and what it can do for your Amazon FBA business.
Sellers often like to run both automatic and manual PPC campaigns on Amazon FBA at the same time. Technically, this is not wrong but you can experience a much higher ACoS % (advertising cost of sales) if you don’t have any proof to which organic keywords from your automatic campaign will convert the best from what your customers on Amazon are searching in the search bar. Automatic PPC is used to find organic keywords that will help you convert better in manual campaigns once you start running it. Ensure you have an optimize Amazon product listing to get the best out running PPC. Of course, there is a strategy to optimize your PPC campaigns so you make use the best use of your money. For more PPC training, check out my advanced training here: http://bit.ly/winnersppccourse
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