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An easy PPC auto campaign tip for 2020. Use this when just launching new products as a beginner or for established products to find new keywords.
Close match is your best bet with this type of campaign and will get you the most sales and lowest ACoS
$100 Advanced PPC Course https://amznomadz.com/order-form/
– Almost 3 Hours of Real PPC Video Data and Analysis
– How to Perform Bulk Uploads Like a Pro
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– NEW PPC Launch Strategy for 2020
– Top of Page Ads and Placement Stats
– How to Properly Advertise Variation Listings
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amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days
$100 Advanced PPC Course https://amznomadz.com/order-form/
– Almost 3 Hours of Real PPC Video Data and Analysis
– How to Perform Bulk Uploads Like a Pro
– 5 New Auto and Manual campaign tips
– NEW PPC Launch Strategy for 2020
– Top of Page Ads and Placement Stats
– How to Properly Advertise Variation Listings
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I cover 10 tips and things to look for with Amazon PPC:
SEO FIRST – 2 minutes in
Use Review Keywords – 3:40
How to Get Video Ads – 5:20
Sponsored Display – 7:12
Negative Phrase List – 8:30
Variation Listings PPC – 10:45
Aggressive Product Targets – 13:00
Headline Product Targets – 16:10
Exact TOS Campaigns – 19:10
Less is More – 21:50
Brand Analytics – 23:00
Amazon PPC is getting harder and harder and you need to become more targeted with your budgets and sponsored products and sponsored brands. Remember to take advantage of high volume keywords and competitors
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days
A major challenge Amazon sellers face is the ability to effectively market their products online. Luckily, the solution lies in Amazon Pay-Per-Click(PPC).
Amazon PPC is a very broad topic to understand. Ankitha Nagaraj will be exploring the whole PPC discussion in great detail over a 2-part video series.
What is Amazon PPC?
Amazon PPC Campaign helps you to target keywords and increase your Amazon sales through sponsored ads.
Part 1 of the Amazon PPC series is dedicated solely to fundamentals of Amazon PPC Campaigns. We will cover these topics:
– Objective/End Goal of PPC Campaigns – 1:23
a. Launch Phase – 1:35
b. Growth Phase – 1:42
c. Scaling Phase – 1:47
– Different types of PPC Campaigns – 2:10
a. Amazon Ad Automatic Targeting – 2:14
b. Manual Targeting – 3:26
– Definition Ad Groups – 4:06
– How to set up Ad Groups – 4:55
– SellerApp Amazon PPC Campaign Naming Convention – 6:27
– Various terms used in Amazon PPC – 6:54
a. Impressions – 7:01
b. Clicks – 7:18
c. CTR (Click-Through-Rate) – 7:22
d. CPC (Cost-Per-Click) – 7:51
e. ACoS (Advertising Cost Of Sale) – 8:08
If you want a comprehensive understanding of how to create and execute a PPC campaign, head over to Part 2 of the video series.
SellerApp is a system that makes e-commerce selling seamless: We are working on data extraction & data aggregation of e-commerce platforms for extracting meaningful insights for online sellers worldwide.
Other channels for more info about selling on Amazon –
Facebook – https://www.facebook.com/sellerapp/
Instagram – https://www.instagram.com/sellerapp_insta/
Video Description:
Amazon Pay Per Click Part 1 of the series is dedicated solely to different types of PPC campaigns. Before we dive deep into PPC campaigns, structuring the campaigns and optimizing it, let’s understand why we need to run the campaigns in the first place. What is the objective and end goal? What are we striving for?
In a broader sense, most sellers have one of the following as the end goal –
1. 1st is the Launch phase, where in you launch a product effectively and get initial sales momentum
2. 2nd is the Growth phase, where you focus solely on search rank optimization for organic growth
3. 3rd is the Scaling phase. In this phase, you aggressively increase sales in a short period of time.
Amazon Automatic PPC Campaigns: As the name suggests, these campaigns are completely automatic with very minimal operational efforts. Automatic campaigns are where Amazon does all the work. As a seller, all you have to do is enter your campaign name, start date, and the ad budget (we will discuss all the different terms in just a bit). After that, Amazon will crawl through your product listings and find relevant keywords which match your products’ category and related products. It will then display ads for these keywords.
Amazon Manual PPC Campaigns: Manual campaigns are like snipers which allow you to choose your own audience and target them through the right keywords. You can pick and choose a set of keywords that are converting really well for you or pick keywords that represent your specific niche and have high traffic flowing in.
PPC campaigns are all about being visible to the right audience that you know for a fact are looking for your product. Now creating a unique campaign for each individual product isn’t scalable. But what is scalable is grouping products and creating one campaign for the group or similar groups.
So let’s have a look at the best practices for adgroup structuring.
You can group products based on –
Product functionality
Separate cash cows from dogs that is the separate top performing products from the under performing ones
Audience
Picking Product functionality as the common denominator is one of the most common ways to group products. Essentially, you group products based on how they function or rather how are they conventionally used.
Naming your Campaigns
Since you are likely to run multiple advertisement campaigns on Amazon, naming your campaigns is vital! It is recommended that you have a naming convention in hand before you get started. It just makes it that much easier for you track of your campaigns successfully.
At SellerApp, we have explored how campaigns can be named effectively and easily. We recommend something like this:
[Amazon Product Identifier] + [Campaign Type] + [Date] + [Any Additional Info, as required]
PPC WINNER is an advertising software that was developed by professional Amazon sellers. Their revolutionary system, FULLY AUTOMATES Amazon PPC campaigns. Here are few of the system capabilities:
– Automatically generate PPC campaigns
– Manages campaigns from A to Z
– Conducts keyword search
– Optimizes the daily bidding to save hard $
– Increases impressions and product position
Here is the list of features and topics covered:
00:27 What is PPC Winner and how does it help Amazon sellers
01:04 Advertising related to PPC
06:17 Ingredients needed for a very good PPC campaign.
09:49 Keyword research
12:21 Manual and Auto campaigns
17:16 How the Algorithm of PPC Winner works
22:36 System Overview
24:54 Calculating the ACOS goals
28:09 Analyzing the weekly report
29:58 Case study overview
31:16 Pricing Packages
34:38 Increasing your organic sales
36:25 CTR and the low conversion rates.
37:51 Look Alike Campaign Overview
39:47 Offer: click here to get 2 months of subscription at a discounted rate
41:00 Contact the support team
———————
** Affiliate disclaimer: some of the above links maybe be affiliate links, which may generate me a sales commission.
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https://amznomadz.com/order-form/ A 3 hour in depth PPC video course covering everything from organization of campaigns to advertising variation listings.
This video looks at Amazon sales on a daily basis to figure out what days of the week work best. By using advanced analysis we can decide where to put extra PPC spend into our campaigns.
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
https://amznomadz.com/order-form/ A 3 hour in depth PPC video course covering everything from organization of campaigns to advertising variation listings.
In this video I cover auto, manual and competitor targeting campaigns that you should have setup for all of your variation listings. The key is to prioritze the best selling ASIN while breaking out the other child ASIN into their own campaigns.
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days
📦 Amazon PPC Tutorial for Beginners – Amazon Pay Per Click Strategy.
Today we are going to be looking at Amazon PPC optimizastion and advanced Amazon PPC strategies to help anyone who is either launching their first product or wants to improve their current Amazon advertising campaign strategy.
I have Jason joining me today for this video, Jason is one of my 100k club members which means he’s made his first £10,000 and his first £100,000 selling on Amazon.
The idea for this video is sometimes it’s more important to know the whole strategy and why things work rather than what button to click, so thats why we have put together this full in-depth strategy for Amazon PPC management.
To learn Amazon FBA feel free to check out this free training: https://www.sellerproacademy.com/webinar
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SellerPro Academy Discount: https://www.sellerproacademy.com
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Disclaimer: To support the channel some of the links above may be affiliate links. Statements on this site do not represent the views or policies of anyone other than myself. Starting a business takes hard work and dedication… Please do not buy my products if you do not intend to put in the effort or if you are looking for a ‘get rich quick’ scheme (Hint, they don’t exist).
Advanced Amazon PPC tips and strategy for the start of 2019. With Amazon changing so much some of these marketing strategies may go out of style and I’m sure there will be new ones in the near future.
Advanced PPC Strategy for Super Low ACoS: https://youtu.be/cqvZKev2sD8
10 Tips In order:
– Keep campaigns running all day
– Do NOT stop/start campaigns
– Singular and plural negative keywords
– Negative branded keywords
– Using suggested keywords
– Reverse ASIN on your own products
– PPC conversion rate
– Bidding on single keywords
– Spanish keywords
– Automatic campaign bids and placement stats
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Are you new to running Amazon PPC automatic campaigns? In this video, I explain why you must run an automatic PPC campaign and what it can do for your Amazon FBA business.
Sellers often like to run both automatic and manual PPC campaigns on Amazon FBA at the same time. Technically, this is not wrong but you can experience a much higher ACoS % (advertising cost of sales) if you don’t have any proof to which organic keywords from your automatic campaign will convert the best from what your customers on Amazon are searching in the search bar. Automatic PPC is used to find organic keywords that will help you convert better in manual campaigns once you start running it. Ensure you have an optimize Amazon product listing to get the best out running PPC. Of course, there is a strategy to optimize your PPC campaigns so you make use the best use of your money. For more PPC training, check out my advanced training here: http://bit.ly/winnersppccourse
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