amazon ppc bidding strategy

How Much Should I Spend on Amazon PPC? The Complete 2021 PPC Budget Guide for FBA Sellers

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How much does Amazon PPC advertising cost in 2021 & how much should I spend on Amazon PPC? The complete PPC budget guide for FBA sellers! ✅

👉EXTRA CONTENT – detailed analysis of the KEY Amazon PPC budget options: https://www.sellerapp.com/blog/ppc-budget-ebook/

Understanding Amazon PPC costs and PPC charges is essential if you want to develop your Amazon PPC bidding strategy. Since these are CPC Advertising, determining and planning your PPC spend ensures that you are not spending too much. You don’t wanna spend your money on a keyword with high CPC or Cost-Per-Click yet low conversions! This is why determining your Amazon advertising budget is a crucial part of your Amazon PPC strategy in 2021. In this video. Riya Mittal answers the crucial question: how to determine your advertising budget on Amazon?” – so make sure you watch the whole video!

Timestamps

Introduction: 0:00
Types of AD Budgets: 0:57
Steps to Calculate Amazon AD Spend: 2:13
Step One: Calculating ACoS: 2:36
Step Two: Duration of Campaign: 4:25
Step 3: Setting Default Bid: 5:16
Step 4: Consider ROI: 6:10
Quick Recap: 7:01

Frequently Asked Questions (FAQs):

🔸What is Amazon PPC?

Amazon Pay-Per-Click (PPC) is Amazon’s own advertising platform that uses an auction-style system in which the advertisers can bid on relevant keywords. It uses the pay-per-click model, which means that the advertiser pays only if a potential customer clicks and views the advertised product. This model is also known as cost-per-click (CPC)

🔸What is SellerApp Bulk Operations & What Can it Do?

The SellerApp Bulk Operations feature is a smart solution for Amazon sellers within the Advertising feature. In simple words, This new feature allows you to create, edit and optimize multiple PPC campaigns in one go! The biggest advantage is that it helps you save time and the effort you spend on managing your advertising campaigns.

Learn more: www.sellerapp.com

👉Let’s get started! If you have found the video helpful, hit the like👍 button and subscribe to SellerApp (if you haven’t already!)

❗SUBSCRIBE to our channel!
https://l.sellerapp.com/youtube

#amazonppc #amazoncpc #amazonfba #ppcstrategy2021 #determiningadvertisingbudget #cpcads #amazonadspend #advertisingbidding #Amazonadvertisingbudget
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✅ Visit our website – https://www.sellerapp.com
✅ Sign up for a free trial here – https://dashboard.sellerapp.com/register
Check out our other channels for more info

Facebook – https://www.facebook.com/sellerapp/
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Instagram – https://www.instagram.com/sellerapp.inc/
LinkedIn – https://www.linkedin.com/company/sellerapp/

Join our Facebook seller community to discuss your challenges and get tips from expert fellow sellers
https://www.facebook.com/groups/423591284664675/
Also, check out SellerApp Free Tools.

✅ Profit Calculator – http://bit.ly/fba-calculator
✅ Amazon Keyword Search – http://bit.ly/amazon-keyword-search
✅ Amazon Product Source – http://bit.ly/product-sourcing
✅ Reverse ASIN – http://bit.ly/reverse-asin
✅ Listing Quality Check – http://bit.ly/listing-quality-check

INSANELY Effective Amazon FBA PPC Optimization (…using Helium10 Adtomic)

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I don’t get surprised often…but Helium 10’s Amazon FBA PPC Software tool Adtomic has blown my socks off. Incredible bid automation A.I. Precise KW isolation. And wildly profitable ACOS & TACOS.

✅Helium 10 Software (TWO MONTHS FREE):
https://bit.ly/HeistH10TWOMonthsFREE
OR Use Discount Codes…
HEIST10 // 10% off of every month of Helium 10
HEIST50 // 50% off the first month of Helium 10

I break it all down in this video, including the three things you can easily implement TODAY to dramatically improve your Amazon FBA PPC.

#amazonppctutorial2021 #adtomic #ppcamazon2021

0:00 AMAZON PPC INTRO
4:06 CONNECTING AMAZON AD ACCOUNT
5:11 PPC DASHBOARD
9:03 BID AUTOMATIONS
13:24 KW LEVEL ANALYSIS & OPTIMIZATION
17:00 AUTOMATION RULES & KW ISOLATION
22:49 CHANGE LOG

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5 Tips to Improve Amazon PPC – How to Optimize Amazon PPC Campaigns & Best Launch Strategies

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👉 Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
In this video, Dustin Kane from Sellozo shares 5 things all level Amazon FBA sellers can do to improve their Amazon PPC performance, including knowing what to optimize for, how to work with different advertising budgets and use different strategies. Dustin explains automatic targeting and manual targeting campaigns, negative keywords, bid adjustment as well as additional strategies such as a defensive brand strategy and sponsored video ads. At the end of the video, you will find a bonus tip on how to set up a low bid catch-all PPC campaign that always works for Amazon sellers.

➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
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🎬 Other related videos:

▶️ Amazon PPC Automation for Lower ACoS and Sales Growth – Sellozo: https://youtu.be/KSZGtIi9QEs
▶️ 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0

👉 More interviews with Amazon experts: https://orangeklik.com/
🤝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
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🔶 Questions answered in the video:

➤ 00:00 How to optimize Amazon PPC campaigns and best launch strategies
➤ 01:19 About Dustin Kane and Sellozo
➤ 02:05 How has Amazon PPC changed over the last year?
➤ 03:37 5 things to improve in Amazon PPC
➤ 04:05 Optimize your campaigns – automatic targeting and manual targeting campaigns, negative keywords, bid adjustment
➤ 06:55 Know your goal – what are you optimizing for?
➤ 08:15 Know the optimal strategy for your budget
➤ 11:54 Best launch strategy for low budget – manual campaign with 5-10 keywords as exact match
➤ 14:03 Why high ACoS is not always bad?
➤ 17:17 Additional strategies, such as a defensive brand strategy and sponsored video ads
➤ 23:58 Bonus tip – a low bid catch-all campaign
➤ 26:00 How Sellozo can help you
➤ 27:57 How often and how you should optimize your Amazon PPC campaigns?
➤ 31:15 Why you’re not getting any impressions on your keywords?
➤ 33:13 How to estimate PPC budget?
➤ 36:51 How to schedule a free demo of Sellozo?
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🔶 About SELLOZO

Sellozo is your fully automated, AI-driven Amazon advertising software growth suite engineered to help Amazon sellers just like you increase sales, lower ACoS, automate campaign optimization, and increase profits. The tool automates Amazon PPC optimization and allows you to focus your valuable time on the rest of your Amazon business while your Amazon advertising automates to reach your ACoS goals.

👉 Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
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🔶 Video host – LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.

#AmazonPPC #Sellozo #OrangeKlik

$ LOWER ACOS $: How to Optimize Bids w/ Amazon PPC Bulk Files

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⚡⚡⚡AMAZON PPC BID OPTIMIZATION SOP⚡⚡⚡
https://bit.ly/BidOptimizationSOP

You CANNOT scale without optimizing your Amazon PPC campaign bids. But doing this within Seller Central can be a PAIN for every Amazon FBA Seller in 2021. Time consuming, clunky, not fun.

The solution is using Bulk Operation Flat Files. But they’re scary, confusing and not intuitive.

Enter this video where we break down a step-by-step amazon PPC strategy for optimizing your PPC bids using flat files.

#amazonppc #stepbystep #amazonfba2021

🔥🔥🔥TRY SELLERISE FREE🔥🔥🔥
➡️ 30 day free trail ➡️ https://sellerise.com/heist​
➡️ 14 day free trial + 10% OFF for the First Year ➡️ https://sellerise.com/heist10

Check out these awesome AMAZON PPC YOUTUBE CHANNELS:
📷 JUNGLR 📷 https://www.youtube.com/channel/UCFRGUdfAUxoOes2bJQkjz6g

📷 AD BADGER 📷
https://www.youtube.com/channel/UCSsWYJQZT32uUsjBKg9r1qA

0:00 INTRODUCTION
2:09 DOWNLOADING THE BULK FILE
4:29 CLEANING UP THE SPREADSHEET
5:50 FORMAT & SORTING
8:00 CUSTOM BID FORMULAS
14:40 BID OPTIMIZATION
18:10 UPLOADING THE BULK FILE

MB018ZE44DAVTBL

Amazon PPC Explained – Bidding Strategy, Keyword Research, Paid and Organic Sales

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👉 Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
In this Amazon PPC Q&A session, we answer the most common Amazon PPC questions regarding bid management, bidding strategies, how to set up a PPC campaign on Amazon, how to find a balance between paid and organic sales, and things to consider when running ads.

Our guests Neza Skorc and Harald Bartel from Adspert also explained how tools such as Adspert use machine learning to optimize ads and what are the benefits of using that kind of software versus optimizing manually. We talked about optimizing bids and keyword strategy which are common topics to discuss, but also touched on the topic of how to make sure that paid and organic sales are not blocking each other, and more.
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🎬 Other related videos:

▶️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
▶️ Advanced Amazon PPC Questions Answered: https://youtu.be/rzWWmuHecZE

👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
______________
🔶 Questions answered in the video:

➤ 00:00 Amazon PPC Explained – Bidding, Keyword Strategy, Paid and Organic Sales
➤ 01:40 About video guests and Adspert
➤ 03:15 How to build a perfect Amazon PPC campaign?
➤ 04:46 What are the options to build up a PPC campaign?
➤ 05:23 When a PPC campaign is already running, what sellers need to do in order to optimize it?
➤ 09:11 Why would you want to automate your Amazon PPC instead of doing it manually
➤ 10:19 Bid adjustment based on market volume, competition, conversion rate and conversion value
➤ 14:15 Tips to find the best Amazon PPC bids
➤ 16:00 Why should you focus on profit rather than ACoS?
➤ 17:57 How to choose the right keywords and effective keyword strategy?
➤ 19:42 How PPC affects organic sales? How to find an optimal combination of these two?
➤ 22:57 How to set up a price for a PPC campaign? What are the factors to consider?
➤ 24:11 Bids and organic ratio
➤ 25:00 Tips to set up the right price and final thoughts on how to optimize Amazon PPC campaigns
➤ 27:30 How beginners can take care of their Amazon PPC without hiring a service provider?
➤ 29:07 Contact Adspert
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🔶 About HARALD BARTEL

As CTO, Harald is responsible for technical management and developed the intelligent and top-secret Adspert Algorithms. He holds a degree in mathematics and physics and enjoys playing strategy games. At Prozentor GmbH, he had developed scientific forecasting and analysis tools. In addition, he had been a mathematics lecturer at the Beuth University of Applied Sciences in Berlin and as a programmer was involved in developing a leading mathematics software.
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🔶 About NEZA SKORC

A problem-solver by nature, Neza has gathered experience in startups and SMBs across different industries and countries, and in areas ranging from account and project management, remote team management, business analysis, and product management.
Currently working as a member of the Adspert Product team, she’s focusing on ensuring that online advertisers leveraging the state of the art Adspert bid management algorithm are provided a smooth experience and excellent results from the first moment onwards.

👉 Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
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🔶 Video host – LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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#AmazonFBA #AmazonPPC #AmazonPPCexplained

sellerboard Amazon PPC Dashboard Tutorial – PPC Profit Data and Bidding Recommendations

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👉 Get a 2-month free trial for sellerboard by using a coupon code DEMOMONDAYS: https://oklik.co/sellerboard
In the video, you will find a tutorial on how to use the newest sellerboard’s Amazon PPC dashboard and what features it has, including automated bidding recommendations, PPC profit data, ACoS, calculated expenses and fees, and more.
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🎬 Other related videos:

▶️ sellerboard Review: https://youtu.be/RJKXTunuD6o
▶️ sellerboard Alerts – How to Get Notifications for Amazon Product Listing Changes: https://youtu.be/Iy-PXG5ES4M

👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
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🔶 Questions answered in the video:

➤ 00:00 sellerboard Amazon PPC tutorial
➤ 00:52 About sellerboard
➤ 01:50 PPC profit dashboard tutorial where you can get your data such as:
– PPC sales
– Orders
– Promo
– Ad spend
– Refunds
– Amazon fees: FBA fees, Commission, Other Amazon fees
– COGs
– Expenses
– Profit
– Average CPC
– ACOS
➤ 06:22 Different Amazon PPC campaigns data overview – calculating profit for every keyword, ACoS, and break-even bids
➤ 10:10 When and how should you change the bid using sellerboard? Bidding recommendations
➤ 12:09 Configure bids and ACoS for each keyword – example
➤ 14:00 Who can use the sellerboard’s PPC dashboard?
➤ 14:55 Pricing
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🔶 About SELLERBOARD

sellerboard is a profit analytics and management accounting software for Amazon sellers.Their job is to make sure you know your true numbers in real-time. sellerboard takes all expenses into accounts, such as returns (including the cost of damaged returns), storage fees, long-term storage fees, inbound shipping, and about 70 other “hidden” Amazon fees and lets you drill down into every product, variation, fee, and any period of time. On top of this, sellerboard features an inventory manager with automated restock alerts, an email campaign tool for review generation, and the “Money Back” reports which you can use to request reimbursements from Amazon for lost and damaged products.

👉 Get a 2-month free trial for sellerboard. Use a coupon code DEMOMONDAYS and get an extended free trial: https://oklik.co/sellerboard
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🔶 About AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

#AmazonFBA #sellerboard #AmazonPPC

How To Bid On Amazon PPC – The Formula You Need for Your PPC Strategy

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Create Amazon PPC campaigns that stand out and sell more 💰
👉 https://l.sellerapp.com/ppcexpert

Need help with Amazon PPC? Then fix a 20-minute demo –
https://calendly.com/sellerappinc/demo , One of our EXPERTS will reach out to you!

Timestamps for the video 👇
Intro: 0:00
Achieve lower costs for increased sales: 1:01
Bidding strategies: 4:11
Type of campaigns: 10:36
Display Ads: 26:16
Additional tips: 28:05
SellerApp PPC analyzer tool: 29:49
Our Professional Services: 30:47

Amazon provides campaign bidding strategies as part of its advertising solutions. In addition to these bidding strategies, we have ‘Adjust bids by placement.’ In today’s webinar, SellerApp brings you an in-depth analysis of how these bidding strategies work along with a set of recommendations for sellers about how to make the best use of these dynamic bidding strategies to improve your ad campaigns.

Here at SellerApp, we are always dedicated to helping you, even at difficult times like now. We have been actively monitoring the changes that are happening to eCommerce due to the advent of COVID-19. We would like to provide you with crucial and essential information that will help you in maintaining your Amazon sales and profits even as we are navigating through this pandemic.

Opting for Amazon Sponsored ads is one of the fastest ways to get your product to the top of Amazon’s (SERP) search engine results page. Bidding on good keywords is a crucial part of your Amazon PPC campaign. It has the ability to make your PPC campaign a successful one. Increasing or decreasing your bid amount depends on your customers’ purchase patterns. Therefore it’s important to know the key strategies for bidding on your Amazon ad campaign, as it will boost clicks and conversion rates of your sponsored ad. It can also save you a fortune in terms of ad spend and ACoS.

With that in mind, we are going to provide you with the most important PPC bidding tips for your Amazon FBA business. Our video explains how to align your Amazon dynamic bidding strategies with your goals and influence your PPC campaigns. And, we give you insights into the different strategies that you can adopt for bidding on your PPC campaign.
#AmazonPPC #AmazonBidding #SellerApp
From this video, you’ll learn:

– The importance of strategizing your PPC bidding
– Types of PPC campaigns available on Amazon
– So, what are some of the best PPC bidding strategies on Amazon?
– How to align your Amazon PPC bidding strategies with your goals?
– How to use manual keyword campaigns for better visibility and efficiency?
– How to use Amazon dynamic bidding and Bid Adjustments to improve your PPC campaigns
– Additional tips to lower your ACoS with dynamic bidding strategies

✅ Visit our website – https://www.sellerapp.com
✅ Sign up for a free trial here – https://dashboard.sellerapp.com/register
Check out our other channels for more info

Facebook – https://www.facebook.com/sellerapp/
Twitter – https://twitter.com/SellerApp_Inc
Instagram – https://www.instagram.com/sellerapp.inc/
LinkedIn – https://www.linkedin.com/company/sellerapp/

Join our Facebook seller community to discuss your challenges and get tips from expert fellow sellers
https://www.facebook.com/groups/423591284664675/
Also, check out SellerApp Free Tools.

✅ Profit Calculator – http://bit.ly/fba-calculator
✅ Amazon Keyword Search – http://bit.ly/amazon-keyword-search
✅ Amazon Product Source – http://bit.ly/product-sourcing
✅ Reverse ASIN – http://bit.ly/reverse-asin
✅ Listing Quality Check – http://bit.ly/listing-quality-check

SEO Agency Philadelphia
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