Amazon PPC Tutorial 2022 – How to Create Amazon PPC Campaign in Seller Central? Step-by-Step Guide

Amazon PPC tutorial – how to create an Amazon PPC campaign in 2022? Learn how to set up Amazon PPC with this step-by-step guide by SellerApp PPC experts!✅

👉Amazon PPC campaign strategy guide – learn how to optimize PPC campaigns on Amazon: https://www.sellerapp.com/blog/advanced-amazon-ppc-strategy-revealed/

Selling on Amazon requires a great deal of hard work and patience – one such major challenge is the ability to strongly market your products online. The answer to this question lies in Amazon PPC (Pay-per-Click), also known as Sponsored Products. There are 3 types of Amazon PPC campaigns – Sponsored Products, Sponsored Brands, and Sponsored Display ads. Amazon advertising campaigns are a great way to amplify their product sales online. However, beginners who just started selling on Amazon are still confused about how to set up an Amazon PPC campaign? In this step-by-step guide, learn how to create a PPC campaign on Amazon, learn how to set Amazon PPC daily budget, and more!

Timestamps:

0:00 – Introduction
01:26 – What is Amazon PPC?
02:09 – How to Set Up Your First Amazon PPC Campaign?
11:47 – Dos and Don’ts Of Creating Your First Campaign
13:20 – Conclusion

Frequently Asked Questions (FAQs):

🔸What is Amazon PPC?

Amazon Pay-Per-Click (PPC) is Amazon’s own advertising platform that uses an auction-style system in which the advertisers can bid on relevant keywords. It uses the pay-per-click model, which means that the advertiser pays only if a potential customer clicks and views the advertised product. This model is also known as cost-per-click (CPC).

🔸What are the benefits of Amazon PPC Advertising?

It can bring in a lot of sales. For keywords that are too competitive to bring in organic visibility, you can run a PPC campaign which will help in building visibility for your product. You can also create awareness and value for your brand with the help of PPC campaigns, as products that rank high on the search page will garner more visibility, and such brands will be more memorable for potential customers. There are additional benefits as well, like preventing competitors from snatching top rankings and sales, increasing the visibility of your products during seasonal sales fluctuations et cetera.

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A Step-By-Step strategy to set up Sponsored Ad campaigns the right way!

Amazon PPC ads are based on bids made by you and your competitors. When you start a campaign, you’ll put in your target bid price. This bid price helps Amazon’s search engine place your product on the page. If you bid high enough, sometimes your product will be the first listing on the SERP. Bid too low, and your product may never show up at all, or if it does, it’s 5-6 pages deep, definitely not where you want to be.

Every keyword or combination of keywords on Amazon has a different cost to it. Someone who’s selling wine glasses will have different keyword prices for terms like “wine glasses” and “glasses” than someone who’s selling baby towels who has “soft towel for baby” or “towels”. Your prices could be as low as $0.35 or as high as $5.00+ per click. There’s no one answer to what it will be.

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