🍍 Join me live as we continue to work through our 2024 Amazon PPC Masterclass!
If you’re an Amazon seller eager to amplify your product’s visibility and sales, this strategy-focused video is a must-watch.
In this BONUS chapter of my Amazon PPC Mastery series, I delve into the art of dominating search terms through effective ASIN targeting.
I’m going to teach you how to create a halo effect around your products by meticulously targeting the right ASINs and refining your bidding strategy.
🍍Some big things we’re going to cover:
The 80/20 Rule in Amazon PPC: Discover how to focus on the 20% of keywords driving 80% of your sales.
Researching and Targeting ASINs: Learn how to identify and compile a list of crucial ASINs to target, including top organic, revenue, and sponsored products ASINs.
Strategic Bidding Techniques: Find out how to start with a low CPC, manage bids for competitor ASINs, and employ defensive product targeting ads effectively.
Ad Group Naming Strategy: Understand the importance of clear and strategic ad group naming for easy campaign tracking.
I’m coving all of this and more.
But most importantly…
I make it easy to understand, follow and implement.
📖Video Chapters:
00:00 – Introduction
00:34 – First Step: Single Keyword Exact Match Ad Campaign
00:39 – Second Step: Expansion: Dominating Search Terms
00:53 – Step-by-step Guide in Dominating Search Terms with ASIN Targeting
03:46 – Conclusion: Action Items
I go over how to get cheap sales with PPC for your Amazon FBA private label product. Try these 5 strategies and let me know how they go!
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Here are my 5 tips to increase your Amazon sales with good ACoS, the idea is to show your product in front of potential buyers who have found another listing, and to make sure that other listing is easy for you to compete with and win over that customer.. do this by creating product targeting sponsored campaigns as explained below:
1) TARGET NEW RELEASE ASINs
Find the newly released listings in your subcategory, choose the ones that you think you can compete with, create a product targeting campaign and add these ASINs to target. The idea is to find new listings that don’t have too much of a competitive edge but still have enough traffic and sales ie: good ranking
2) TARGET ASINS WITH LESS REVIEWS
Use a tool like helium 10 and search for listings that have less reviews than you, or maybe even around the same as you. Also filter for a low enough BSR to make sure they are getting traffic. Choose the ones that resemble your product the most and create a PPC campaign targeting them. Go to www.helium10free.com for a free trial!
3) TARGET ASINS WITH HIGHER PRICE
Same idea as above, but now instead of searching for low reviews, search for listings that are priced higher than yours. Since yours is cheaper you can get some of their traffic and convert for cheap!
4) TARGET YOUR OWN BRAND KEYWORDS
This one is … up to you to decide if it’s worth it. But the idea is to find where your own listing is ranking for your own brand name, and target these keywords in a keyword targeting sponsored campaign, and the goal is to defend your own brand keywords (first couple positions) from being taken by your competitors.
5) bonus: finding your best kws to rank
Listen … to succeed on Amazon you need to have a product that’s in demand, a great listing, and to show that listing to the right people who want to buy it. Who do you find your best customers? It’s called keyword research. Check out how I personally do it in this detailed step by step keyword research video: https://youtu.be/nJZabahJFIc
And that’s it! Let me know in the comments if you have any other ideas, I’m always learning as well 🙂 what would you like to see in the next video??
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