๐ Join me live as we continue to work through our 2024 Amazon PPC Masterclass!
If you’re an Amazon seller eager to amplify your product’s visibility and sales, this strategy-focused video is a must-watch.
In this BONUS chapter of my Amazon PPC Mastery series, I delve into the art of dominating search terms through effective ASIN targeting.
I’m going to teach you how to create a halo effect around your products by meticulously targeting the right ASINs and refining your bidding strategy.
๐Some big things we’re going to cover:
The 80/20 Rule in Amazon PPC: Discover how to focus on the 20% of keywords driving 80% of your sales.
Researching and Targeting ASINs: Learn how to identify and compile a list of crucial ASINs to target, including top organic, revenue, and sponsored products ASINs.
Strategic Bidding Techniques: Find out how to start with a low CPC, manage bids for competitor ASINs, and employ defensive product targeting ads effectively.
Ad Group Naming Strategy: Understand the importance of clear and strategic ad group naming for easy campaign tracking.
I’m coving all of this and more.
But most importantly…
I make it easy to understand, follow and implement.
๐Video Chapters:
00:00 – Introduction
00:34 – First Step: Single Keyword Exact Match Ad Campaign
00:39 – Second Step: Expansion: Dominating Search Terms
00:53 – Step-by-step Guide in Dominating Search Terms with ASIN Targeting
03:46 – Conclusion: Action Items
Amazon PPC can be a super overwhelming topic. So much info., and different types of campaigns, what to set for your budgets and bids, what keywords to target, Etc. Plus, there’s so many different PPC strategies out there! Where do you even start?! (Here). This video will be a COMPLETE Amazon PPC tutorial and ultimate guide. I’ll walk you through everything you need to know about PPC: From what PPC even is, the different types of PPC campaigns, what campaigns to set up for a new product launch, and how to go in after 1-2 weeks and analyze the numbers & data and optimize your ppc campaigns.
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๐ญ OF THE DAY: โThe most valuable thing you can make is a mistake- you canโt learn anything from being perfect.โ
– Adam Osborne
Video Chapters:
0:00 Start
0:30 Intro
1:50 Overview of Amazon PPC
2:15 PPC Ads Placements (where your product will show up)
3:00 Top of First Page vs. Product Pages
4:00 PPC Campaigns for a New Product Launch
5:20 When Do I Start Running PPC? (Day 1 vs. Get Reviews First)
6:15 Budgets
8:00 How to Set up Automatic Campaigns
8:50 Targeting Groups
9:15 What Bids do I set?
9:40 “Negative Keywords” or ASINS
10:00 What Bidding Strategy
11:23 USE PLACEMENTS!! (Especially for Launch)
12:50 Campaign Name, Dates, and Daily Budget
13:19 Automatic ‘Close’ Match, ‘Loose’ Match, ‘Subs’, and ‘Comps’
14:00 Difference Between Keyword Searches vs. Product Pages
17:00 Keyword – How to Get Your Main Keywords
18:15 Manual Keyword Targeting Campaigns
18:25 Manual Broad & Phrase Campaigns
19:00 (10) Keywords Max per Campaign, (Separated by Search Volumes)
19:50 Entering Broad and Phrase Keywords into Campaign
20:30 Bidding Strategy, Bids, Daily Budget, and Dates
23:00 Recap of All PPC Campaigns for Launch
23:30 Manual Product Targeting (ASINS)
24:55 Manual Category Targeting
25:22 How to Optimize an Auto Campaign
27:00 Analyzing Search Terms, Keywords, and ASINS
27:30 Negative Targeting (Cut off search terms wasting money)
28:00 Search terms, Keywords and ASINS that brought Sales in Auto
28:40 Optimizing a Manual Campaign
29:00 *Impressions, Clicks, CTR, Spend, Sales, and ROAS & ACOS
30:07 Wrapping up
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
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Nomadz is a team of advanced PPC experts who have all come under one roof. In this call I talk with senior account manager Sharel Shamis. We are doing a 5 video mini series on bringing PPC back the fundamentals.
Sharel is an expert in hands on PPC management and client communication and has been growing brands with nomadz for years.
In our first case study we go through how to reduce ad spend to focus on organic growth. Overlapping Sponsored Brands and Sponsored Display campaigns can be kil ler for an Amazon brand. We review our campaign structure and simple steps to improve ACoS on Amazon.
Content:
โ๏ธ – 0:25 – Increase organic rank
โ๏ธ – 1:12 – PPC campaigns structure
โ๏ธ – 2:25 – Case study and results
โ๏ธ – 4:08 – Nomadz optimization process
โ๏ธ – 7:05 – Steps you can take
๐ Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
Iโm Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. Iโm a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
I showcase a free tool from one of the best Amazon PPC Software companies, with strategies geared towards your Amazon PPC Optimization 2023 goals. PPC Management is a crucial piece of your amazon ppc strategy 2023. This amazon ppc agency aims to help you reach your amazon ppc 2023 goals via a free benchmarker, a new performance matrix, and more. Links to all below. #amazonfba #amazonppc #amazonads
//PERPETUA
โถ Benchmark Your PPC for Free: https://partner.perpetua.io/DanBenchmarker
โถ Get Your Full Perpetua Account: https://partner.perpetua.io/DanRodgers
โถ Download Benchmark Report: https://partner.perpetua.io/danrodgers-benchmarkreport
โถ Apply for Perpetua Stream: https://partner.perpetua.io/DanPerpetuaStream
// FOLLOW
โถ INSTAGRAM: https://bit.ly/3wYkOz9 or @officialdanrodgers
โถ FACEBOOK: https://bit.ly/35RItmY
This video covers how to optimize your sponsored ads on amazon. Amazon sponsored ads require ongoing optimization and management. Perpetua is certainly one of the best Amazon ads tools and likely the best Amazon PPC software for doing just that. Regardless of your Amazon PPC strategy, this toolsuite will provide details for how to optimize Amazon PPC campaign targets and bids. I hope this Amazon ads tutorial helps you with your PPC on Amazon.
Timestamps:
00:00 – Intro
00:26 – Analyze your overall performance
05:59 – Find your best & worst products
10:19 – Find whatโs impacting any KPI
13:19 – Analyze your products in detail
14:39 – Compare your account overall
15:52 – Do this for free
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions. This channel partners with various related companies. These affiliate partnerships support the channel financially and may provide discounts to those who purchase via the affiliate links. If you purchase via an affiliate link, the Dan Rodgers YouTube Channel may earn a commission on that purchase at no additional cost to you.
In this video we go over the easiest way to optimize your PPC that most Amazon FBA sellers do not even know exist.
Amazon has given sellers more and more data and the sellers that know how to use that data have been the most successful. 2022 might be the worst year as an Amazon FBA seller because we have been dealing with higher cost of shipping, raw material, Amazon PPC, and so much more but there is finally some light at the end of the tunnel.
In this video, I am going over the #1 PPC optimization strategy that I use in all my Amazon FBA business. This same exact strategy has helped me get over a million dollar of revenue and double profit.
This has to be the best Amazon PPC strategy in 2022 using an Amazon PPC automation software called Sellics Perpetua. We start with Amazon PPC optimization 2022 by using Stream, one of the best Amazon PPC software tools, to find when your sponsored ads on Amazon perform best. This is just one of the Amazon ads tools from, in my opinion, the best Amazon PPC agency. We then optimize Amazon PPC bids for those times using dayparting for full Amazon PPC campaign optimization. #amazonfba #amazonppc
// Sellics Perpetua (links and codes support the channel)
โถ Get a Free Demo of Stream: https://sellics.grsm.io/DanPerpetuaStream
โถ Get a Full Access Account (code: DanHourly gives 50% off first 2 months): https://sellics.com/pricing/
// My Free Resources
โถ PRODUCT RESEARCH FUNNEL: https://bit.ly/3A903Cl
โถ LISTING BUILDER: https://bit.ly/39VUNYe
โถ FBA COST CALCULATOR: https://bit.ly/3A5DyhH
// Follow
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โถ FACEBOOK: https://bit.ly/35RItmY
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// Watch Next
โถ PPC PART 1: https://youtu.be/zPrXCUFOZoU
โถ PPC PART 2: https://youtu.be/PwbFgWiUJrs
PPC for Amazon sellers is often a drag on profitability especially when the PPC strategy Amazon sellers use is not up to date. The PPC campaign Amazon sellers create results in where and when their Amazon PPC ads run. In this Amazon ads tutorial for 2022 and 2023 we use advanced Amazon PPC strategies and Amazon expert knowledge to identify your Amazon PPC advertising opportunities and ensure you know how to optimize Amazon PPC campaigns.
Timestamps:
00:00 – Intro
00:37 – Overview
01:01 – Step 1 – Get Data
02:36 – Time of Day
03:44 – Day of Week
04:22 – Day & Time
05:11 – Step 2 – Set Dayparting
05:53 – Bid Multipliers
10:25 – Goals
11:02 – Step 3 – Create Goal
12:56 – Step 4 – Apply
13:28 – Results
14:34 – Get a Demo
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
If you’re an Amazon seller and you’re not sure where to start with running Amazon PPC campaigns, OR you’re just not happy with the results you’ve been getting, then you’re in the right place! In this video, I’m explaining exactly which PPC campaigns I like to run for our Amazon seller agency clients, and how I set them up in terms of targeting, and which types of campaigns I choose for different product types. And if you’re looking for a step by step tutorial or guide to see my screen while I screen share and set up an actual campaign on video, check out this Amazon PPC Best Tips video here — https://youtu.be/qHfR15wx_Qg Using these Amazon Marketing Strategies will help any Amazon seller and Amazon business scale faster and increase sales.
Running ads to an Amazon listing that’s not conversion ready is a BIG mistake. ๐ฅ GET FREE ACCESS TO MY AMAZON LISTING CHECKLIST so you can fully optimize your listings to convert higher, outrank your competition, reduce your product return rate and negative reviews, lower your Amazon PPC ACoS & more: https://www.ZonChecklist.com
Letโs talk about increasing your Amazon fba product rankings, reviews and revenue, and how to sell on Amazon:
๐ค๐ผ Schedule a free call with me: https://www.EvolveMediaAgency.com/
๐ฒ Book an in-depth consulting call with me: https://pixelfy.me/60-Min
Our Amazon Agency Services:
โ Video Content Creation – Influencer-Style Videos, Product Demo Videos, Unboxing Videos & Review Videos
โ Photo Content Creation – Product Photoshoots, Review Photos, EBC/A+ Designs & Infographics
โ Amazon Listing Optimization, SEO, Copywriting, Keyword Research and Competition Analysis
โ Google Ads, Amazon PPC, Email Marketing & Direct Mail Funnels
โก๏ธ Learn more about our Amazon marketing services: https://www.EvolveMediaAgency.com
Best Amazon & Ecommerce Marketing Tools / Software:
โถ Pixelfy โถ Save 10% monthly with code SAVE10 https://app.pixelfy.me/sign-up
โถ Landing Cube โถ 21 Days Free and Save 10% monthly https://pixelfy.me/Landing-Cube
โค๏ธ Comment, Like, Subscribe and turn ON notifications to get free access to more Amazon fba step by step tutorials and Amazon listing optimization tips! http://bit.ly/ytSubscribe
(Some of these links are affiliate links. When you use them it really supports my channel, so thank you!)
SIGNUP for this FREE tool at: https://EvolveLinks.com/Perpetua
Want to see how your Amazon PPC campaigns stack up next to others in your category and identify areas of improvement? I highly recommend you get started with Perpetua’s free benchmarker to quickly and easily identify growth opportunities so you can scale. In this video, I’m sharing and showing exactly how you as an Amazon seller can use the Perpetua benchmarker tool to analyze your Amazon PPC performance against other sellers in your subcategory. Using Perpetua will allow you to see exactly where you stand and how you compare to your competition. With these unique and powerful Amazon PPC data insights, you will be able to clearly see the many ways you can optimize your campaigns to increase your sales on Amazon, increase your RoAS, and reach your target ACoS.
๐ฅ GET FREE ACCESS TO MY AMAZON LISTING CHECKLIST so you can fully optimize your listings to convert higher, outrank your competition, reduce your product return rate and negative reviews, lower your Amazon PPC ACoS & more: https://www.ZonChecklist.com
Letโs talk about increasing your Amazon fba product rankings, reviews and revenue, and how to sell on Amazon:
๐ค๐ผ Schedule a free call with me: https://www.EvolveMediaAgency.com/
๐ฒ Book an in-depth consulting call with me: https://pixelfy.me/60-Min
Our Amazon Agency Services:
โ Video Content Creation – Influencer-Style Videos, Product Demo Videos, Unboxing Videos & Review Videos
โ Photo Content Creation – Product Photoshoots, Review Photos, EBC/A+ Designs & Infographics
โ Amazon Listing Optimization, SEO, Copywriting, Keyword Research and Competition Analysis
โ Google Ads, Amazon PPC, Email Marketing & Direct Mail Funnels
โก๏ธ Learn more about our Amazon marketing services: https://www.EvolveMediaAgency.com
Best Amazon & Ecommerce Marketing Tools / Software:
โถ Pixelfy โถ Save 10% monthly with code SAVE10 https://app.pixelfy.me/sign-up
โถ Landing Cube โถ 21 Days Free and Save 10% monthly https://pixelfy.me/Landing-Cube
โค๏ธ Comment, Like, Subscribe and turn ON notifications to get free access to more Amazon fba step by step tutorials and Amazon listing optimization tips! http://bit.ly/ytSubscribe
(Some of these links are affiliate links. When you use them it really supports my channel, so thank you!)
Ian Smith with Evolve Media Agency
#amazonseller #amazonfba #amazontips #amazonlistingtips #amazontipsandtutorials
