Need an Email Marketing Strategy for Beginners? Today I’m sharing how to list build, how to set up your email automation, how to use ConvertKit (tutorial style), and I’m sharing my email copywriting skills to write your welcome series emails! I hope this video helps you get started with email marketing this year!
Email Marketing Strategy for Beginners! List building, Email Automation, ConvertKit, & Copywriting
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If you own a Shopify store / eCommerce business and you’re not doing email marketing, you’re leaving BIG money on the table. In this video I’m going to show you how to 3x your revenue using email marketing and give away the 3 key emails you need to be using today.
Too many Shopify store owners make the mistake of paying for new customers over and over again. Every time you need a purchase you need to pay Facebook a fee. Instead, you should learn how to OWN your customers and get them on your email list. This allows you to market to your customers whenever you want, with no restrictions and most importantly, for free. Not restricted by any other platform or algorithm.
In this video, I’ll be showing you the basics, but I’ll be making some more videos on more advanced email marketing methods for Shopify including split testing, advanced conditional logic, and other unique flows we use in our stores.
Repeat buyers are the key to generating real scale in your eCommerce business. And it starts today with email marketing.
First things first. You need to follow up with people who abandon their cart on your website with reminders. Just because someone doesn’t complete their checkout doesn’t mean they’re not interested. Maybe they didn’t have their credit card on hand or they were distracted by a text.
The abandoned cart flow starts with a simple reminder asking the customer to return to their saved cart. After that, you will send out a few additional emails offering progressively larger discounts for 2-3 days until the customer either buys or loses interest.
Next is a not-so-secret weapon we use to maximize how much we make on every Shopify sale. Bounce back-emails.
Bounce-back emails are messages that are sent out immediately after a customer makes a purchase offering them a big discount on a select product or a certain collection on the website. You would be surprised just how many take you up on this.
Why?
There is no possible warmer lead to send a marketing email to than someone who JUST purchased a product on your website. So offer a generous discount and get these sent out right away.
Last, but certainly not least will be the initial coupon flow emails. This will be the primary way you get potential customers onto your list. These are the emails that are sent out immediately upon opting in on your website in exchange for a discount on their order.
For these to work, you’ll have to add a pop-up or other opt-in form to your website. This is super simple to do right through Klaviyo which is free to use. Then just set up the trigger to add all of these subscribers to the coupon flow.
Have the first email send out right away then send multiple followups every 24 hours based on whether the lead has made a purchase or not. Setting up conditional logic like this is easy to do.
All of these email flows should be the initial integration customers have with your email marketing, but all should later lead to what we call a “welcome flow” which will be emails sent out every 2-3 days to keep in touch with your customers and give them more information about your brand.
Implementing these 3 core emails into your marketing can easily 3x your Shopify sales if you’re not using them already. I’ll be making some more advanced videos in the near future on split testing, advanced conditional logic, and more unique flows we use to maximize revenue.
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Hello, today I will share with you my experience of the best email marketing service. After analyzing a huge number of programs in this category, I found the best option that suited me perfectly. I have been making over $ 25,000 a month using this service and have been using it for five years now. It is one of the most economical ways to host and interact with an email database – it is competitively priced in its market. In this short video I will show you three very useful features that few people know about, but which make it truly the best in the category of email marketing services. It’s about Getresponse, I’ll leave the link to the official website under the video. Let’s not waste time and get started!
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Apple are releasing two new privacy features in iOS 15 (Apple Mail Protection and Hide My Email) that will change the way small businesses use email marketing forever. In this video, I’ll share my thoughts on these new privacy changes and what your business can do to prepare now.
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0:00 – Apple vs Email Marketing
0:40 – Apple Mail Privacy Protection
1:18 – Hide my email privacy feature
3:17 – What can you do now to prepare?
So we’ve all probably heard how Apple is going after Facebook with their new privacy changes. But it turns out Facebook might not be the only company affected. This new privacy update could affect email marketing (and even cold email) using email marketing tools such as Mailchimp, ActiveCampaign, WoodPecker, Kartra Mail, Constant Contact, Campaign Monitor, Hubspot and more!
In fact…
If you send emails in your business to potential clients, or even existing clients – there are going to be some big changes in the way that email marketing will work.
So, what’s going on?
In iOS 15, Apple are introducing new privacy changes that will affect email marketing.
The first, is something called “Mail Privacy Protection”.
So, right now, when you send out an email to your leads…
You can typically track their location
Their IP address
Whether they opened the email
What day and time they opened the email
And more
But with Apple’s new Mail Privacy Protection feature, all of the information will now be gone…
Now, if you thought that was bad… It actually gets a little bit worse.
Because there’s also another privacy feature called “Hide my email”
Hide my email means that if you have an opt-in form on your website or on one of your landing pages, Apple will give users the option to hide their email.
So Apple will create a random iCloud email address which hides the persons REAL email address. And any emails the business sends to this iCloud email address will be redirected to the users real email address. So the business that asks for the email, will not actually know the persons real email address.
Now you might be thinking, well its not so much of a big deal, because the random email address will still redirect the emails to their real email address right?
Well, that’s where another problem comes in.
The random email address that apple creates can be deleted by people at any time at the CLICK of a button.
So this means, if you’re sending emails to someone using the hide my email feature, your emails could be delivered to that person without any problems. But one day – they could at any time delete this email address – causing your emails to suddenly bounce back and not get through.
So, what this mean for your business and what can you do about it?
First of all it’s good to be aware of what’s happening.
Because if you don’t know about this change, you might suddenly see a big drop in your email open rates and think what’s going on? Am I doing something wrong in my emails?
And it’s most likely not because people are NOT opening your emails, it’s just because of Apple’s new Mail Privacy Protection.
So if you suddenly notice a drop in email open rates after iOS 15, don’t be too alarmed, it’s most likely just because of this new Apple privacy change.
Or if you suddenly see a bunch of random iCloud email addresses when you generate leads, you’ll know its probably people using the “Hide my email” feature.
So being aware of what’s happening will help you avoid thinking maybe something is wrong with your marketing campaign, when in reality its just part of Apple’s new privacy updates.
The other thing you can do, is in your follow up emails, give people a reason to WANT to receive your weekly emails.
So this is where you need to think very carefully about what you’re actually emailing them.
Have a look right now in your email marketing software and see what kind of emails get the best results and what kind of emails get people unsubscribing. And focus on creating more emails that provide value and help people. That way they won’t want to delete their email address.
So, these are just two new privacy related Apple iOS features I wanted you to be aware of that may impact your digital marketing.
Cold Email Marketing – What is it, how it works, and how to implement.
In this Video I will explain what is cold email marketing and how to use to grow your business and get more sales with Cold Emails.
Brief Overview: Cold Email marketing is a technique used to turn your Collected Or Scraped Email List into real Email Subscribers and Clients.
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Want to learn how to increase your email open rates? Watch this video for 7 amazing tips to get more from your email marketing campaigns.
Email marketing is a powerful way to increase your sales by 30% or more. But people get a ton of emails these days, so how do you do it right so you stand out in the crowd and people actually open your emails! Let’s break down 7 tips!
Tip #1 – Segment your list so the content is highly targeted and relateable for that group. For example, if you sell clothing online, you’d want to segment your list by your different categories of interest so you only email that content to that group. Or if you send travel emails, you’d want to send areas of interest to relevant people. Same thing with local businesses, if you do massage, chiropractic and acupuncture, you’d want to segment that list. After all, if the content is not relatable, it will not be opened, even if your subject line is killer!
Tip #2 – Create a relatable and engaging subject line. A/B test 2-3 different subject lines with small segments of your email list. Determine what the best subject line is, then send to the entire list. Make sure to keep your subject short and sweet. Test it on mobile to make sure it fits! Put yourself in the receiver’s shoes, what would motivate them to open the email?
Tip #3 – Send from a familiar personal name/email or company name/email. To do this, you should have an opt-in list that knows who you are! If they do not recognize you they will likely not only not open the email, but mark spam! Too high of a spam rate can get you blacklisted.
Tip #4 – Make sure the domain you are sending from is verified. If not, it may not even make the inbox, it will go directly to spam and therefore not be opened.
Tip #5 – Using the receiver’s name or other dynamic and relevant content in the subject line can often catch their eye and increase open rates.
Tip #6 – Send at the right time for your audience when you feel they’ll be actively in their inbox so your email is seen coming in or near the top of their inbox. For us, that’s Tuesday or Wednesday mornings early just before business owners arrive to work.
Tip #7 – Send valuable content! If you send content that adds value, people will stay subscribed and continue to open your emails. The subject line is important initially, but as time goes on, the value of your content will keep people coming back and opening future emails more than anything.
Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
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—
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
In today’s video i’m going to cover the new updates to IOS15 regarding email marketing, what’s going to change and how you can adapt to these new email marketing changes in 2021. Enjoy!
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I give free support to our members with their SMMA/Social Media Marketing Agency.
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Email Marketing Bangla tutorial-2021 || CPA Marketing || Email Lead Collection || Make money online
Do you know what is Email Marketing ? how does it work? Where you can get unlimited email? How to work in CPA marketing beginners? Where we can get unlimited free traffic for cpa marketing?
In this video I going to show you how to collect Unlimited email form verious site and then promote cpa offers.
If you guys want also can Affiliate Marketing as well .
This is the very easy way to collect Unlimited email and cpa offers promote.
If anyone follow this why I’m sure they can earn good money every day.
So try to watch full video till the end then you guys can learn lot of things about cpa marketing and how to make money from online.
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Here’s how to do B2B email marketing correctly so that you will have booked appointments every single day.
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Back when I ran the agency X27 full time.
Before, we hired a team and outsourced it so that they take care of everything.
When I was the founder, my goal back then was to have a calendar that was back-to-back-to-back with sales meetings.
The reason you want to be booked back-to-back is that if you have that many meetings, even if you’re a terrible salesman, you’re going to be making enough sales to sustain the business.
Now if you’re a great salesman or even a good salesman, you’re going to make even more sales than that, and then you’ll be able to thrive.
So the bottom line is – if you book yourself solid, you will succeed.
So now that we know that, how do we get to that point?
How did I get booked solid, and how can you do the same.
Let’s jump into it.
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In this video, I share whether you should send out plain text emails or HTML emails as part of your email marketing strategy. You’ll learn the advantages and disadvantages of each and which format you should use in your email campaigns based on your purpose and business. At the end of the day, these email marketing tips can only get you so far. It’s always wise to follow email marketing best practices. Test and track your email campaigns. Track your opens, clicks, and other metrics to determine what’s working and what’s not.
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