Download the free Abandon cart recovery guide: https://bit.ly/adrollxkaseyluck
Ever wondered why your ecommerce emails aren’t generating the conversions you want? Do you know the common email marketing mistakes that could be causing you to lose out on thousands of dollars? Would you like to discover how to master personalization, craft compelling content, and create effective calls to action? This is the video for you!
In this video, I uncover the top three most common mistakes ecommerce businesses make in their email marketing strategies.
This video is sponsored by @AdRollMarketing
🚀 Useful materials
• Use our blueprints for your e-commerce email flows: http://flowmaster.vip
• Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/
🎬 More videos on email marketing:
• Secret Klaviyo features you didn’t know about → https://youtu.be/BKzvAgAbJGY
• Email copywriting secrets NO ONE is talking about → https://youtu.be/_IZ7wNLA5is
• Build email list faster! Pop-up ideas that are not discounts → https://youtu.be/gLLxJQKATFQ
🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0
Chapters:
00:00 What most Ecommerce brands do wrong
00:53 Mistake #1
68% of Ecommerce emails are not personalized at all!
01:40 How to do personalization right
03:34 Abandon cart recovery guide
04:25 Mistake #2
05:55 Mistake #3
Call to action
In uncertain economic times, it’s crucial for businesses to find ways to recession-proof themselves. In this video, Michał Leszczyński, our Head of Content Marketing & Partnerships, will be discussing 3 powerful strategies for using email marketing to future-proof your business, with real-life case studies to illustrate their effectiveness. We’ll also be sharing a bonus tip on using AI to take your email marketing to the next level 🚀
By the end of this video, you’ll have a clear understanding of how to use email marketing to recession-proof your business, with real-life case studies to inspire you.
So, whether you’re a small business owner or a marketer, join us in this video and learn how to use email marketing to ensure your business remains profitable, no matter what the economic climate looks like in 2023 and beyond!
Create a Free-Forever account with GetResponse and kick off with your email marketing campaigns today 👉 https://bit.ly/3ZdZxvE
💙 About GetResponse
GetResponse is an all-in-one marketing platform with integrated features you need to run your online campaigns. Features email marketing, landing pages, marketing automation, webinars, paid ads, and prebuilt conversion funnels to help you grow your audience, engage with your customers, sell your knowledge, and boost online sales.
Follow GetResponse here:
🖥 Official Site: https://www.getresponse.com/
Do you already have an email marketing strategy planned for 2023?
👍 Start on Klaviyo for free: https://bit.ly/3pPzRH0
In this video, I share top email marketing trends that will allow you to stand out and make the customers open your emails? What is the best email design? How to employ AI in your email marketing and personalize your emails?
Videos I mentioned:
SMS Marketing Tutorial for Beginners → https://youtu.be/n6ObB_7t4nM
Never use SMS Bump! This is why → https://youtu.be/HOXmqkTbDbY
Chapters:
00:00 Introduction
00:54 Minimalism
01:28 Advanced email personalization
02:49 Employ AI
03:45 Replace generic Call to action
04:27 Interactive emails
05:04 Short-form emails
05:58 Say goodbye to open rates
06:25 Focus on privacy
06:58 Add SMS marketing to the mix
🎬 More videos on email marketing:
• Why you should start email marketing in 2023 → https://youtu.be/eBaWG4LDuaQ
• Common email marketing problems. How to solve them? → https://youtu.be/-AtADjr8VQU
• Email marketing secrets 2023. What’s working now → https://youtu.be/m7uXVs1keqI
Do you already have an email marketing strategy planned for 2023?
👍 Start on Klaviyo for free: https://bit.ly/3pPzRH0
In this video, I share top email marketing trends that will allow you to stand out and make the customers open your emails? What is the best email design? How to employ AI in your email marketing and personalize your emails?
Chapters:
00:00 Introduction
00:54 Minimalism
01:28 Advanced email personalization
02:49 Employ AI
03:45 Replace generic Call to action
04:27 Interactive emails
05:04 Short-form emails
05:58 Say goodbye to open rates
06:25 Focus on privacy
06:58 Add SMS marketing to the mix
🎬 More videos on email marketing:
• Why you should start email marketing in 2023 → https://youtu.be/eBaWG4LDuaQ
• Common email marketing problems. How to solve them? → https://youtu.be/-AtADjr8VQU
• Email marketing secrets 2023. What’s working now → https://youtu.be/m7uXVs1keqI
How should you think about B2B email marketing strategy? And are your campaigns supporting meaningful business goals?
The Content Marketing Institute found that 87% of marketers rate B2B email marketing as one of their top three organic distribution channels. According to the latest research from HubSpot, 78% of marketing professionals have seen increased email engagement during the past 12 months. And Litmus, surveying a similar group, found roughly 80% of marketers would give up social media before email marketing.
In this video, you’ll learn from my 20+ years of experience in B2B email marketing. Plus, you’ll discover how to think about B2B email marketing in a way that helps you more effectively engage with and delight your most important prospects and customers.
Contents
0:00 How to Think About B2B Email Marketing
1:20 B2B Email Marketing Best Practices That Set You Up for Success
4:30 The 6 Ways B2B Email Marketing Grows Your Business
10:54 Why Email Personalization Fails…and What You Can Do About That
16:20 The Email Segmentation That Every B2B Tech Startup Needs
22:34 3 B2B Email Marketing Stats That Shape Priorities
28:37 The Little-Known Email Marketing Call to Action (CTA) Boost You Need
30:28 6 B2B Email Marketing Best Practices That Close Sales Faster
39:05 Email Personalization for IaaS, SaaS, and Fintech Marketing
44:58 HubSpot Email Marketing Must-Have’s That Accelerate Sales Cycles and Onboarding
51:05 Why Your Email Open Rates Suck
54:15 3 Ways to Reduce Churn with Email Marketing
58:55 The 5 Email Automation Strategies Every B2B SaaS Startup Needs
1:03:21 4 Email Marketing Strategies for IaaS, SaaS, and Fintech
1:08:31 My Favorite Email Marketing Automation (That Your Sales Team Will Love!)
1:14:27 Cold Emailing Tips for B2B SaaS Sales Teams
1:16:33 Can You Send Cold Emails to Get Qualified Leads?
1:22:16 How to Write Cold Emails for B2B Technology
1:25:32 Follow Up Email After No Response
1:29:17 How Should You Think About B2B Email Marketing?
1:29:27 Subscribe to This Channel
Be sure to Like this video, Subscribe to this channel, and Ring the Bell to get notified when new content similar to this is released.
Connect on LinkedIn with Joshua Feinberg from SP Home Run
https://www.linkedin.com/in/joshuafeinbergconsulting
How do you personalize outgoing emails? With list segmentation, it’s simple to create targeted email marketing campaigns again and again. In this video, we’ll show you how Campaign Monitor makes hyper-targeted segmentation easy.
There’s a reason why more than 250,000 businesses worldwide trust Campaign Monitor to power their email marketing. Create and deliver eye-catching emails that drive real business results with our easy-to-use design, personalization, and automation tools. It’s never been easier to make an impact with email marketing. Try Campaign Monitor for free today.
To learn more about email marketing, visit some of our popular resources:
Get started with Printful today ➡️ http://bit.ly/2PM39nQ
For every dollar a company spends on email marketing, it makes $44 in return. 💸 Learn how to write quality emails that increase brand awareness, loyalty, and sales! ✉️
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🎈 Table of Contents:
1. Offer quality content 00:00
2. Write catchy subject lines 02:31
3. Create email series 03:45
4. Write copy that pops 05:31
5. Use pre-existing content 06:42
6. Make your emails interactive 07:49
7. Segment your lists 08:45
8. A/B test 09:43
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Resources mentioned:
📍 Printful video newsletter: http://bit.ly/3cy6JeU
📍 Privy: http://bit.ly/2VI1rrq
📍 Zembula: http://bit.ly/2wpDHhh
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Master the art of ecommerce:
Printful Ecommerce Integration Tutorials: http://bit.ly/2r6O6eO
Setting up Shop with Printful: http://bit.ly/2QycJvI
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Get in touch with us at: support@printful.com or (818)3517181
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About this video:
If you’re not currently on top of your email marketing game, you should be. Email is alive and stronger than ever with about 99% of people checking their email every day. On top of that, 66% of people say that email marketing directly affects what they choose to buy so it’s no wonder most marketers say that email is their biggest return on investment.
From writing subject lines that stand out to using segmenting your lists, we’ve got some email marketing tips that will make you want to click open and save as important.
Email marketing is possible whether you sell products from your website or in a marketplace like Amazon. If you sell on a marketplace, include a link to your subscription page on your seller page so customers can click the link and sign up for your emails. If you sell from your own domain, use a form on your homepage to collect email addresses.
To get started in email marketing, you need a list of email addresses from customers. One of the most effective ways to collect email addresses is to reward people for subscribing to your list by offering them a piece of content known as a Lead Magnet.
A good subject line will improve your open rate. An open rate is the number of people who opened the email over the number of people it was delivered to. An average open rate is about 20% so if your rate is between 15–25%, you’re doing well.
Unsure of what types of emails you should send? Start out with a welcome or onboarding series where you thank subscribers for signing up. Tell them about your products and services and offer them a discount or a voucher just for signing up.
You can also start an upselling series where you tell your customers about products that are more expensive than the products they have ordered in the past.
Then spruce up your transactional emails. Transactional emails have an open rate of 40-50% so consider making them a little more interesting by including a discount code or providing your customers’ space to give feedback. You can then use these reviews as social proof in your marketing and even integrate them into your emails.
When it comes to content, storytelling can be an effective way of illustrating a point. From image carousels to videos and animations, there are plenty of ways to make your email visually appealing. For example, you could play around with animated gifs in the header or the footer of your email.
Segmentation is when you target people from your email list based on criteria such as demographics or website activity. It means that people get more relevant emails based on their preferences and actions. Marketers who use segmented campaigns see much as a 760% increase in revenue. However, avoid too much personalization in your segments as it could come across as creepy.
Once you’ve segmented your audience, make sure to A/B test to get to know your customers even better.
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#printful #printondemand #emailmarketing
