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Utiliza estas tres técnicas para hacer tus campañas de PPC en Amazon.
Aumentarás tus ventas en Amazon y reducirás tu coste publicitario gracias a estos 3 consejos.
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A la hora de hacer campañas de PPC en Amazon, disponemos de varios enfoques.
Aumenta tus ventas en Amazon y reduce tu coste publicitario gracias a la técnica de segmentación por productos.
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Amazon PPC ads are an incredible tool to help launch new products, and a must have these days. Use PPC to get your product ranked and indexed on page 1.But Amazon PPC ads can be a super difficult topic to learn. So, I put together a (3) part series, or 3 video mini course to help you master Amazon PPC ads! These videos will be an ultimate Amazon PPC Tutorial for beginners; where I’ll break down everything you need to new for running successful Amazon PPC campaigns.
This video (Part #2) will be all about Manual PPC campaigns: Including Broad, Phrase, and Exact match types.
Amazon PPC Tutorial & Guide for New Product Launch in 2022:
In Part #1 – I’ll cover: Automatic Campaigns.
*Part #2 – I’ll cover: Manual Keyword Targeting Campaigns.
Part #3 – I’ll cover Manual Product or ASIN Targeting Campaigns.
Thank you for watching! Please don’t hesitate to ask any questions you have down below.
Your Coach & Mentor,
-Brian Noonan
👉 MY AMAZON FBA 6-WEEK ONE-ON-ONE MENTORSHIP PROGRAM👈
💯 THE ONLY REAL MENTORSHIP OFFERED ON YOUTUBE!:
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📞 1-on-1 Zoom Coaching Calls: https://calendly.com/briancoaching
-30 min ($95)
-50 min ($150)
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Done Right by a Professional!
✅: https://track.fiverr.com/visit/?bta=111498&brand=fiverrcpa
🛡Join the Amazon FBA Gladiators Facebook Group (I’m in there everyday helping!): https://www.facebook.com/groups/352048012179153/
🌎 CONNECT WITH ME / SEND ME A MESSAGE!:
►Facebook: https://www.messenger.com/t/Amz4all
►Instagram: https://bit.ly/BrianNoonanOfficial
►Read My Blog: https://www.noonanuniversity.com/blog/
►Podcast: https://anchor.fm/brian-noonan
►Website: http://bit.ly/3r38TdbBrianNoonan
►One-On-One Amazon Mentorship & Coaching: https://www.noonanuniversity.com/mentorship
►Subscribe To My Youtube Channel: https://www.Youtube.com/Briannoonanfba
►My Done-For-You Amazon Automation Product Launch: https://bit.ly/AmazonDoneForYouLaunch
►New To Amazon and Me? Start Here: https://www.noonanuniversity.com/BrianNoonan
👉🏼 FREE RESOURCES:
► Amazon FBA Focused YouTube Channel: http://bit.ly/2JH1ihl
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► FREE Amazon FBA Mini Course & Ebook Guide: https://bit.ly/FBAMiniCourseGuide
► ALIBABA Suppliers’ Template (Get The Best Prices): https://fbagreekguru.com/officialbriannoonan
► FREE Launch and Review Guide For 2022: https://bit.ly/Launch_Reviews
🆓 Get My Product Research CHECKLIST And FLOW CHART!: http://bit.ly/37nXdrb
🆓 Grab My PPC Launch Only Strategies For 2022!: http://bit.ly/2SIfgTH
💭 OF THE DAY: “Develop a passion for learning. If you do, you will never cease to grow.” – Anthony J. D’Angelo
Video Chapters:
0:00 Start
0:30 Intro
1:55 When To Start Manual PPC Campaigns
2:30 Competition
4:00 Importance of an Optimized Listing
6:00 Manual Campaigns for Launch
8:20 Targeting and Ad Groups
8:47 Manual Phrase Campaigns
9:20 Getting the Best Keywords for PPC
12:00 Setting Up Manual Campaigns
13:00 Difference of Exact, Phrase and Broad Keywords
13:45 How Long Campaigns Run
14:00 Bidding Strategy
14:33 Placements
15:20 Keyword vs. Product Targeting
15:27 Adding Your Keywords to the Campaign
16:25 Setting Your Bids
17:33 Manual Phrase Campaigns
19:00 Manual Broad Campaigns
21:15 Manual Exact Match
21:40 Exact Match Placements
22:11 Exact Campaign: Placements (Bid Adjustment)
22:48 Exact Match Keywords
25:00 After 1-2 Weeks: Time to Optimize!
25:23 Improving Campaign Performance
25:40 Analyzing Data: Impressions, CTR, Clicks
27:00 Optimizing Keyword Bids
28:00 Changing Bids Based on Data
28:20 When to Shut Off Keywords
29:12 Outro
Skeptical of Amazon PPC software I decided to run a REAL WORLD TEST using an Amazon PPC Automation tool. Here are the results. This can be used for your Amazon PPC Launch Strategy 2022 or as an Amazon PPC Management Software as you conduct Amazon PPC optimization in 2022. In all cases, Amazon PPC tools aim to remove the guesswork from your Amazon PPC strategy.
// Links
▶ ADVANCED FBA TRAINING: https://bit.ly/38XnvqA
▶ FREE RESOURCES: https://bit.ly/3r0CupQ
▶ COUPON CODES ON TOOLS: https://bit.ly/3r0CupQ
▶ MASTER VIDEO: https://bit.ly/3rKuBoP
▶ WHAT I OFFER: https://bit.ly/3OyhbGo
// Next (PPC Videos)
▶ PART 1: https://youtu.be/zPrXCUFOZoU
▶ PART 2: https://youtu.be/PwbFgWiUJrs
▶ PART 3: https://youtu.be/DBPmeKleIqk
▶ PART 4: https://youtu.be/iQMtN3S6nPg
// PPC Tool
▶ Benchmark your PPC for FREE: https://bit.ly/3jMllMB
▶ Create Smart Campaigns: https://bit.ly/3vqzOmO
// Follow
▶ INSTAGRAM: https://bit.ly/3wYkOz9 or @officialdanrodgers
▶ FACEBOOK: https://bit.ly/35RItmY
▶ TWITTER: https://bit.ly/3LbFMPa or @Dan__Rodgers
▶ YOUTUBE: https://bit.ly/2Bp6amp
This Amazon PPC optimization tool is called Sellics Smart Campaigns. It has been designed to optimize your PPC on Amazon through a specific Amazon PPC campaign structure that includes an Amazon PPC auto campaign and manual campaign. As with most software, it claims to be able to do more than just one Amazon PPC expert. Amazon PPC 2022 is more competitive than ever, so I tested these PPC smart campaigns to see if they can help us reduce ACoS and boost profits.
Timestamps:
00:00 – Intro
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
🔥Get the AMZScout Complete Toolset for Selling on Amazon Now
https://amzscout.net/amazon-sellers-bundle/?utm_source=youtube&utm_medium=video&utm_campaign=amz_youtube&utm_content=youtube_amz_ppc
Get All-In-One: Tools for keyword search, product research, and a course about how to sell on Amazon for beginners!
Amazon PPC optimization is the key to making your product profitable in 2022. Watch the workshop to get a step-by-step guide about how to avoid wasting money on an unprofitable advertising campaign from Chris Rawlings, one of the most accomplished experts in Amazon PPC strategy.
You can also learn tips and tricks about:
– How to launch a product with a low pay per click budget to quickly rank your main keywords and get organic customer flow
– Tutorial with 6 killer Amazon ads campaign structures
– How to avoid the 5 most expensive ad mistakes and avoid spending your money with no results
– The advanced EBC A+ method for ads
– Follow this manual with best practices to optimize amazon advertising for your Amazon FBA business
2:08 Agenda
3:18 Who is Chris Rawlings? Why should his opinion be trusted?
9:27 What changes have affected advertising throughout the history of Amazon and Amazon advertising channels?
22:19 What are the core types of campaign goals?
25:45 Discovery, research and performance – foundation of every product portfolio
31:40 How to run a ranking campaign for your private label business
35:43 Brand attack as a tool to setup search competition with other brands
42:52 How to define the product life cycle for your product and improve it
53:52 All about the confrontation between ACOS and TACOS
1:00:17 The role of PPC as a key in improving product stats and increasing profit
1:07:43 The most common seller PPC mistakes on Amazon
1:10:56 What are the external factors that affect PPC management?
1:13:36 Explaining A+ content conversion formula
1:20:09 Review of AMZScout as an exact toolset to optimize your Amazon ads
To start selling on Amazon successfully and find what to sell, you need a powerful set of AMZScout software. 👇
🔥TRY AMZScout’s Complete Toolset for Selling on Amazon FOR FREE
https://amzscout.net/amazon-sellers-bundle/?utm_source=youtube&utm_medium=video&utm_campaign=amz_youtube&utm_content=youtube_amz_ppc
In this video, you’ll learn what the best Amazon PPC optimization strategy is for your fba products. You’ll need to first test different bid levels in your Amazon sponsored product ads in order to measure your advertising success rate. Amazon offers 3 different ppc bid tiers.
– Fixed Bids
– Down Bids Only
– Up Down Bids
After testing different bid levels you’ll see which campaigns produced the best results. This tutorial overview for Amazon sellers works especially well if you’re a complete beginner because you’ll need proper data before you can make any Amazon ppc optimizations work.
This step by step Amazon ppc guide was made to help you reach a lower acos in your campaigns for the long-term and help you produce profitable results in your Amazon FBA private label business.
———————————————————————————————————————
💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
👉 Use a coupon code “orangeklik” to get a 15% recurring discount on Zon.Tools: https://oklik.co/zontools
In this video, Tarik Ozkan from Zon.Tools explains the importance of impressions in Amazon ads and shares tips on what to do when sellers see low or even no impressions at all. It’s very important to pay attention to it as it means your ad is not visible to your customers and therefore you will not get any sales. Here you will learn the main reasons behind it and how to fix it.
➤ Learn more about Demo Mondays series: https://demomondays.com/
➤ All Demo Mondays episodes on Youtube: https://www.youtube.com/playlist?list…
______________
🎬 Other related videos:
▶️ How to Optimize Your Amazon PPC Advertising Campaigns – Zon.Tools Tutorial: https://youtu.be/y-sBtuYm21E
▶️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-d…
______________
🔶 Questions answered in the video:
➤ 00:00 Reasons why Amazon PPC getting low impressions
➤ 01:07 About Zon.Tools
➤ 01:28 Why is it important to pay attention to Amazon PPC impressions?
➤ 02:31 Troubleshooting low or no Amazon PPC impressions
➤ 09:38 Automated bid management
➤ 12:13 Bonus resources
➤ 13:33 Is it always good to have many impressions?
➤ 14:20 How much you should increase your bid?
➤ 16:02 I have many impressions but few clicks. What does it mean?
➤ 18:06 Contact Zon.Tools
______________
🔶 About ZON.TOOLS
Zon.Tools is the leading Amazon Advertising Optimization Platform that helps retailers, brands and agencies grow revenue and increase profitability on Amazon. It optimizes billions of keywords for thousands of retailers around the world selling on Amazon marketplaces. Here are just a few of the benefits you can expect when you get Zon.Tools.
• Automate your Amazon Sponsored Products Campaigns
• Avoid paying outrageous fees to expensive consultants
• Hit your ACoS goals
• Free up time to focus more on what really counts in your business
• Create, manage and automate the optimal campaign | ad groups | targeting structure you need for virtually any type of product you want to sell, with just a click
👉 Use a coupon code “orangeklik” to get a 15% recurring discount on Zon.Tools: https://oklik.co/zontools
______________
🔶 Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
———————
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.
I’m a newbie who bought an Amazon business and tried to run it on my own and this is what happened. -Renae
#amazonfba #amazonppc
Before the Dooblidoo, Do This:
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RANDOM RELATED VIDEOS THAT WE MIGHT REVIEW:
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Amazon PPC Strategy 2021 (Pay-Per-Click) – Can be a very confusing & stressful topic. You can spend a lot of money really quickly with out much results if done incorrectly. To AVOID wasting money and not getting results with PPC- Follow along in this Amazon PPC for Beginners Step by Step Guide.
I’ll cover: What is Amazon PPC, how do you use it most effectively for a new product launch, how to set up all your campaigns, different campaign types, setting the best budgets & bids, keywords, improving Ad spend, ROAS, and ACOS. You’ll go from beginner to expert by the end.
-Thanks for watching. I appreciate each one of you!
👉 MY AMAZON FBA 6-WEEK ONE-ON-ONE MENTORSHIP PROGRAM👈
💯 THE ONLY REAL MENTORSHIP OFFERED ON YOUTUBE!:
https://www.noonanuniversity.com/mentorship
📞 1-on-1 Zoom Coaching Calls: https://calendly.com/briancoaching
-30 min ($95)
-50 min ($150)
👉TOOLS I USE FOR MY AMAZON BUSINESS👈
GET 50% OFF HELIUM 10 for the First Month HERE with Promo Code [NOONAN50] – http://bit.ly/Helium10signup
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👉Hire a Pro @ Fiverr For LOGO + CUSTOM PACKAGING + PHOTOS –
Done Right by a Professional!
✅: https://track.fiverr.com/visit/?bta=111498&brand=fiverrcpa
🛡Join the Amazon FBA Gladiators Facebook Group (I’m in there everyday helping!): https://www.facebook.com/groups/352048012179153/
🌎 CONNECT WITH ME / SEND ME A MESSAGE!:
►Facebook: https://www.messenger.com/t/Amz4all
►Instagram: https://www.instagram.com/thegreekguru/
►Read My Blog: https://www.noonanuniversity.com/blog/
►Podcast: https://anchor.fm/brian-noonan
►Website: http://bit.ly/3r38TdbBrianNoonan
►One-On-One Amazon Mentorship & Coaching: https://www.noonanuniversity.com/mentorship
►Subscribe To My Youtube Channel: https://www.Youtube.com/Briannoonanfba
►New To Amazon and Me? Start Here: https://linktr.ee/BrianNoonan
👉🏼 FREE RESOURCES:
► Amazon FBA Focused YouTube Channel: http://bit.ly/2JH1ihl
► Amazon FBA Gladiators FaceBook Group: http://bit.ly/2Wpdqa0
► FREE FBA Mini Course & Ebook Guide: http://bit.ly/38MNziC
► ALIBABA Suppliers’ Template (Get The Best Prices): https://fbagreekguru.com/officialbriannoonan
► FREE Launch and Review Guide For 2021: https://www.noonanuniversity.com/pl/254027
🆓 Get My Product Research CHECKLIST And FLOW CHART!: http://bit.ly/37nXdrb
🆓 Grab My PPC Launch Only Strategies For 2021!: http://bit.ly/2SIfgTH
💭 OF THE DAY: “There’s no shortage of remarkable ideas, what’s missing is the will to execute them.” – Seth Godin
Video Timestaps:
Intro: (0:00)
Intro To PPC: (0:10)
Video Topics: (0:30)
My Story: (2:00)
PPC Overview: (2:30)
What is PPC: (3:30)
Types of PPC Campaigns: (4:00)
Is PPC Enough?: (5:10)
Automatic Campaigns: (5:45)
Setting up Autos From Day 1: (6:20)
Autos: ‘Test’ vs. ‘Sales’ Campaign: (7:00)
PPC – What’s Important to Customers: (8:15)
Getting the Most Clicks: (8:40)
PPC – Pricing Factor: (8:57)
Setting up Your First Campaign: (10:00)
Bidding Strategy: (10:40)
What to Look Out For w/ PPC: (14:00)
High Spend & No Sales: (15:00)
Do I Need Reviews Before PPC?: (15:30)
Optimizing Campaigns: (16:00)
PPC – “Targeting”: (16:30)
Manual Campaigns: (17:25)
Keyword Targeting: (18:30)
Amazon Suggested Keywords: (18:40)
What Keywords to Run in PPC: (19:00)
Reverse ASIN Look-up on Competitors: (20:00)
Entering Keywords into PPC: (21:45)
Finding Keywords: (22:00)
Keyword Tracker Tool: (23:00)
‘Exact’ Match: (26:30)
Setting Bids: (27:00)
‘Broad’ Match: (28:00)
Product Targeting Campaigns: (31:00)
Analyzing PPC Spend vs. Sales: (34:40)
Helium 10 ADS (PPC Automation): (35:50)
Wrap-up: (37:05)
👉 Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
In this Amazon PPC Q&A session, we answer the most common Amazon PPC questions regarding bid management, bidding strategies, how to set up a PPC campaign on Amazon, how to find a balance between paid and organic sales, and things to consider when running ads.
Our guests Neza Skorc and Harald Bartel from Adspert also explained how tools such as Adspert use machine learning to optimize ads and what are the benefits of using that kind of software versus optimizing manually. We talked about optimizing bids and keyword strategy which are common topics to discuss, but also touched on the topic of how to make sure that paid and organic sales are not blocking each other, and more.
______________
🎬 Other related videos:
▶️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
▶️ Advanced Amazon PPC Questions Answered: https://youtu.be/rzWWmuHecZE
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
______________
🔶 Questions answered in the video:
➤ 00:00 Amazon PPC Explained – Bidding, Keyword Strategy, Paid and Organic Sales
➤ 01:40 About video guests and Adspert
➤ 03:15 How to build a perfect Amazon PPC campaign?
➤ 04:46 What are the options to build up a PPC campaign?
➤ 05:23 When a PPC campaign is already running, what sellers need to do in order to optimize it?
➤ 09:11 Why would you want to automate your Amazon PPC instead of doing it manually
➤ 10:19 Bid adjustment based on market volume, competition, conversion rate and conversion value
➤ 14:15 Tips to find the best Amazon PPC bids
➤ 16:00 Why should you focus on profit rather than ACoS?
➤ 17:57 How to choose the right keywords and effective keyword strategy?
➤ 19:42 How PPC affects organic sales? How to find an optimal combination of these two?
➤ 22:57 How to set up a price for a PPC campaign? What are the factors to consider?
➤ 24:11 Bids and organic ratio
➤ 25:00 Tips to set up the right price and final thoughts on how to optimize Amazon PPC campaigns
➤ 27:30 How beginners can take care of their Amazon PPC without hiring a service provider?
➤ 29:07 Contact Adspert
______________
🔶 About HARALD BARTEL
As CTO, Harald is responsible for technical management and developed the intelligent and top-secret Adspert Algorithms. He holds a degree in mathematics and physics and enjoys playing strategy games. At Prozentor GmbH, he had developed scientific forecasting and analysis tools. In addition, he had been a mathematics lecturer at the Beuth University of Applied Sciences in Berlin and as a programmer was involved in developing a leading mathematics software.
______________
🔶 About NEZA SKORC
A problem-solver by nature, Neza has gathered experience in startups and SMBs across different industries and countries, and in areas ranging from account and project management, remote team management, business analysis, and product management.
Currently working as a member of the Adspert Product team, she’s focusing on ensuring that online advertisers leveraging the state of the art Adspert bid management algorithm are provided a smooth experience and excellent results from the first moment onwards.
👉 Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
______________
🔶 Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
______________
#AmazonFBA #AmazonPPC #AmazonPPCexplained