How to Choose a PPC Agency | 6 Decision-Making Factors and More

Not sure how to choose a PPC agency? This video featuring Amy from the WebFX Internet Marketing team can help!

Hiring the right PPC experts for your business can lead to increased conversions, more leads, and a boost in your revenue. We put together a list of six factors you should consider to help guide you through your decision-making process. In addition, we have some advice for creating a list of top agencies to evaluate.

A PPC agency is a business that manages your PPC (pay-per-click advertising) campaigns. While what you get with a PPC management package may vary from agency to agency, you can generally expect whoever you work with to:
đŸ”” Research your business and the surrounding environment
đŸ”” Develop and launch campaign strategies
đŸ”” Write ad copy
đŸ”” Manage your bids and budget
đŸ”” Track campaign performance

Your agency may provide design services, such as ad creation or landing page design, or they may create videos and animations. What you can do with your PPC campaigns depends a lot on what the agency offers.

Before reaching out to an agency, make sure you know what you want to achieve with your ads and how much you can spend. This will help you narrow down the list of qualified teams you can work with.

Finding the right PPC management team doesn’t have to be hard! If you’d like to partner with our team at WebFX, learn more about our services and pricing on our website: https://www.webfx.com/ppc/services/

⌚ Video timestamps:
Introduction // 00:00:00
What is a PPC agency? // 00:00:36
How to find a list of agencies // 00:02:05
How to choose your agency – 6 factors // 00:03:10
Factor #1 – Services // 00:03:37
Factor #2 – Location // 00:04:25
Factor #3 – Transparency // 00:04:58
Factor #4 – Industry expertise // 00:05:43
Factor #5 – Pricing // 00:06:12
Factor #6 – Reviews/case studies // 00:06:55
Contact our team for PPC services // 00:07:25

đŸŽ„ Check out these videos to keep learning!

Digital advertising 101 ▶ https://youtu.be/ZgTteMhT0Fo
4 digital advertising tips ▶ https://youtu.be/8XgrnFhr-So
Programmatic advertising basics ▶ https://youtu.be/a0z5PmfRL9Q

📘 We also have written content on our website!

How to choose a digital marketing agency ▶ https://www.webfx.com/digital-marketing/learn/choosing-digital-agency/
The cost of PPC ▶ https://www.webfx.com/ppc/pricing/
10 best PPC companies globally ▶ https://www.webfx.com/ppc/learn/best-ppc-companies/

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▶ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/free-quote/

How to earn money as an Amazon PPC Expert

How to earn money as an Amazon PPC Expert

Enablers Upcoming Seminars:

Seminars


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To Start your eCommerce Journey with Enablers:
https://www.enablers.org/group

Enablers Digital Club:
https://www.facebook.com/groups/enablersdigitalclub

Enablers Mission is to use the Enablers Platform to create 2 Million jobs and 200k eCommerce Businesses in Pakistan and get Pakistan to be Recognized by the world as eCommerce Hub.

Saqib Azhar believes unemployment is one of the biggest issues in Pakistan, and he has taken it upon himself to solve this issue to as much extent as he can. For this For this, Enablers has introduced Enabling Video Series (EVS) having all those training programs and courses which will help people to do eCommerce businesses in International markets by offering trainings to those who cannot afford and they can apply from here: https://www.enablers.org/evs

Follow Enablers On Social Media :
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https://www.facebook.com/EnablersTeam
https://www.facebook.com/SaqibAzharPage

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https://www.instagram.com/enablers.official/
https://www.instagram.com/saqib.enablers

What PPC Specialists Do

Wondering what PPC specialists do? You’re not alone.

In this video:
00:00:00 // Introduction
00:00:37 // What is PPC marketing?
What does a PPC specialist do for businesses?
00:01:33 // 1. Build a PPC strategy based on your business needs
00:02:03 // 2. Research keywords and audiences for ad targeting
00:02:49 // 3. Create ad copy and design multimedia elements for ads
00:03:39 // 4. Manage bids to maximize return on ad spend
00:04:25 // 5. Track campaign performance and report updates
00:05:28 // Conclusion

PPC stands for pay-per-click, which is a form of digital advertising in which you pay when someone clicks on your ad.

If you’ve spent time on Google, social media, Amazon, or any other websites that allow ads, you’ve probably seen a PPC ad.

A PPC specialist manages your PPC campaigns, which includes your bids, ad design, ad copy, ad targeting, and so much more.

We’ve broken down everything you need to know about what PPC specialists do in this video, so whether you want to manage your own campaigns or hire someone to manage them, you’ll know what to expect.

Of course, this isn’t a definitive list of what PPC experts do, but it’s a great overview of their day-to-day responsibilities.

Check out the links below for more resources about what PPC agencies do.

Resources:
–What to know before hiring PPC experts
https://www.webfx.com/internet-marketing/ppc-experts.html
–PPC basics guide
https://www.webfx.com/internet-marketing/what-is-ppc.html
–PPC management guide

What Is PPC Management? (And Does Your Company Need It?)


–PPC management services at WebFX
https://www.webfx.com/ppc-management-services.html
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Subscribe to our YouTube channel for new videos every week! Follow this link to subscribe! https://www.youtube.com/webfx?sub_confirmation=1
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Ready to start driving results with your PPC ads? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/contact.htm
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Get the latest digital marketing advice, trends, updates, and more from the WebFX blog! Check it out at https://www.webfx.com/blog

We’ll see you soon!

PPC Ads Expert Shows You How to Maximize Conversions (2020) Part 1/2

â–șFREE PPC ADVERTISING CONSULTATION:

Free Digital Marketing Consultation

In today’s video we’ll show you what you need to know to get started with PPC ads and how to maximize conversions!

First, we’ll cover the different types of Pay-Per-Click campaign types: Search, Display, and Shopping. The shopping ad carousel is such a powerful tool for e-commerce companies! We’ll also discuss the difference in the platforms of Google Ads & Microsoft Advertising. Then, we’ll also discuss how Google Ads works with its auction. It’s important to find a balance between relevant users and a good position in the results in order to maximize efficiency in your ad spend.

Second, we’ll cover the topic of Google My Business and why it’s such an important resource people are missing out on. Your photos, location, reviews, address, all show up there. Having your business show up on Google Maps is great for driving foot traffic and can also help you get better organic rankings in the search results!

Last, we’ll discuss display, shopping, and remarketing ads. We’ll also discuss how you can use prospecting to find new customers.

Stay tuned, in Part 2 we’ll bring it all together and move on to the “why” of PPC ads!

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