What Is PPC? Part 2 – How Much You Should Be Making

In this second part of our “What Is PPC?” video series we cover how you can check how much you should be making from your PPC (Pay-per-Click) ads campaign, whether that’s Google Ads or another advertising network.

00:29 What You Need To Know
01:40 The Formula To Use for Measuring ROI
05:17 What Are The Levers You Have To Play With?

See the rest of the series:
Part 1 – https://www.youtube.com/watch?v=57fvwj5zUTU
Part 2 – https://www.youtube.com/watch?v=FH2NFRt7oyQ
Part 3 – https://www.youtube.com/watch?v=VxpuwWrg1ns
Part 4 – https://www.youtube.com/watch?v=jCt7cIYFytg
Part 5 – https://www.youtube.com/watch?v=4Jd5OUhz-v8

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#ExposureNinja #PayPerClick #PPC

How to Calculate Your PPC ROI

Are you wondering how to determine if your PPC campaign is profitable? The key is understanding how to calculate your Return on Investment and Return on Ad Spend.

How to Calculate Your PPC ROI

Interested in chatting or learning more about our services? Find us at http://www.paracore.com or shoot me an email at adam@paracore.com.

Timestamps:
[0:49] Calculating ROI
[1:28] Calculating Return on Ad Spend
[2:40] A Closer Look at Your Return
[3:34] A Closer Look at Your Investment

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PPC Calculator: How to Measure ROI For Pay Per Click Advertising

You’re spending money on Facebook ads, Bing Ads Google AdWords. How do you know if you’re generating ROI on your PPC ads? Subscribe here to learn more of my secret PPC tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Hey everyone, I’m Neil Patel, and today I’m going to share with you on how you should measure the ROI of your paid advertising campaigns.

Sure, Facebook and Google they try to tell you the ROI that you’re getting, but you know what? They are wrong.

The numbers you’re getting from your Facebook and AdWords usually accounts always show more conversions than you’re getting. Just check out your products, your e-commerce store, your lead generation. Whatever you’re trying to get, your leads, I bet you AdWords, Facebook and even Google Analytics show you more conversions than what you’re getting.

You need to be looking in your database.

Now, in general, the numbers are off not just for you, not just for me, but for almost everyone. S

O, what do companies do? Well, they double check their metrics.

They know that if their Facebook metrics say that there are two conversions, they know, let’s say, if the rule of thumb is by half, because that’s what your database is showing, then when Facebook is showing you had 1,000 sales today, then you really only got 500 and that’s okay.

You just need to know how to optimize your spend based on your true conversions.

You have to check your database for the real sales and lead numbers. It’s that simple. There’s no quick, easy solution being like oh if you use this software, it fixes it, or if you do this, it fixes it.

Everyone says hey, try out this solution, or this company but the real true way that I’ve noticed is I look at my database and my bank account. When I can see numbers coming in, that’s how I know I’ve generated sales. I don’t care to see what a number in a software solution shows me that’s off. I want to see the real dollars.

SEO Agency Philadelphia
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