seo strategies

5 Underrated SEO Lessons

by

Five underrated SEO lessons. I’ve been doing SEO for a very long time. I started when I was 15, I’m 37, that’s 22 years to be exact. And I know there are a lot of stats and data out there about SEO and what works and what doesn’t, but in today’s video, I’m not going to bore you with all that. Instead, I want to share my personal experiences, and I want to tell you what I’ve learned over the years and what you can take from it to do better. Most of these lessons aren’t common and you probably haven’t heard of them before.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Lesson number one, updating content frequently is better than building more links. I know you need links to rank. So if you have no links, go out there and build some.

We found that if you build less links but you update your content more frequently, you do way better when it comes to a SEO perspective. And when I mean updating, I’m not talking about word or two or image or here and there, I’m talking about adjusting that page to be the best for your users and whatever that takes, better than your competition in other words. So spend more time updating the building links especially if you’re a established website. If you’re a new website, there won’t be much content on your website, you probably don’t have many links, focus on building more links.

Lesson number two, shortcuts just aren’t worth it. See, the sites that rank at the top in the long run are the ones that provide the most value, not the ones that cheat their way up to the top. Now I’ve learned a lot from this mistake and others but I had a shortcut mentality when I was young, and if I had to go back in time, I would stop taking shortcuts and I would’ve done what’s best for users, which would’ve been what’s best for my career.

Lesson three, it’s easier for brands to rank. One of the things that’s taught me is brand queries go a long way in Google’s eyes and in their algo. The more people searching for your brand, and assuming a high percentage of them click on your result, it tells Google that you have a good, strong brand. And, if your brand is more popular than your competition, it tells Google that people prefer you over the competition. And as your brand queries keep going up, what you’ll find is, your rankings also go up.

Once I learned that, I focused more on building a brand. It takes well over five years to build a brand, so you need to be patient, but it helps a lot with SEO.

Lesson four, the quickest way to grow your SEO traffic is by going global. A Google employee once told me that the majority of searches on Google aren’t in English. That’s obvious, right? And it was to me at the time, I’m like, “Yeah, the majority of the world doesn’t speak English, what’s new with this.” But what she told me next wasn’t as obvious. She’s like, “Yes, Neil, they don’t speak English, the majority of searches aren’t in English, but Google doesn’t have enough webpages and all these other languages for most topics.” Once that clicked, I was like, “Oh wait, I need to transcribe my content into multiple languages.” So I started doing that and I didn’t say translating, I said transcribe.

The reason why is you have to adapt it for the local languages. Now, the United States only makes up 25% or less of my traffic due to international expansion. You should go global if you want more SEO traffic.

Lesson five, don’t purely rely on SEO. I used to believe that SEO was the best marketing channel. And because of that, I focused purely on SEO at the beginning. Funny enough, I still prefer SEO over other channels but I don’t think it is the best marketing channel, I don’t think any marketing channel is the best.

I now take a different viewpoint. All marketing channels are great as long as you can make them work for you and drive you traffic, brand awareness, leads, and even sales. So I don’t not focus on SEO, but I also don’t purely focus on SEO. I focus on all marketing channels as well as new ones that come up as long as I can make them work. And if any of them get crushed by platforms making an algorithm update, I don’t have to worry because my traffic sources are diversified.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

Top 5 Favorite SEO Hacks

by

Top five favorite SEO hacks. To win, you have to think outside the box. If you just do what everyone else is doing, you won’t win, that is especially true with SEO. Here are my five favorite SEO hacks that are out of the box.

RESOURCES & LINKS:
____________________________________________
calculator.net: https://www.calculator.net/
CodeCanyon: https://codecanyon.net/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Hack one, buy websites. Have you noticed there blogs about everything? Well, as simple strategy for you to get immediate results is to look for a blog in your space. This shouldn’t be hard, as there’s over a billion blogs. Look for one that has good rankings and traffic, you can find out their traffic stats using tools like Ubersuggest. What you’ll want is a blog that ranks really well within your space, has great content, but doesn’t monetize through ads or selling products or services. And then what you want to do is merge that content over to your website, do 301 redirects, put them to the appropriate URLs when you’re doing the 301 redirects, and what you’ll find is you’ll start getting instant rankings and traffic.

Hack number two, ranking number one on YouTube with SEO. So YouTube’s algorithm is the opposite of how Google SEO works. If a video does really, really well in the first 24 hours, when it’s released on YouTube, it’s probably going to do well in the long run. So how do you get your videos to do well in the first 24 hours? Not through ads, because that takes too long to get up and running. Usually, by sending out an email blast. So when I release a video, I send out an email blast and even a push notification blast, within the first hour the video goes live, I let everyone know about it, I get tons of views, tons of engagements, and my YouTube views go through the roof, and my rankings shoot up.

Hack three, release tools. Have you heard of calculator.net? The site doesn’t look amazing, but it has 6.2 million backlinks. Let me say that again, 6.2 million backlinks. “How?” You may ask, it’s because they have calculators on everything. People love linking to calculators. If you release free tools that people want and they love, you will build links naturally, you won’t even have to send out an email. It works that well. If you can’t create these tools, you can just go to sites CodeCanyon, pop, buy the tools, pop the bubble on your website, and boom, you’re off to the races.

Hack number four, respond to blog comments. This one is simple, and you probably are like, “Wait, this isn’t really a hack, Neil.” But let me explain why it’s so valuable and it is a hack. Wikipedia is the seventh most popular site on the web, according to to Similarweb. You know how Wikipedia does so well on Google? They update their content on a regular basis.

Another way to also keep your content updated, and I wouldn’t recommend that you not do the first, so you should still try to update your content at least once or twice a year, is you can also use blog comments. And when you use blog comments, what you’ll find is that when people leave comments, and you respond to them, and you leave really thorough comments, people come back and keep leaving more comments.

This produces more content and in essence, you’re updating those pages and making more and more valuable for Google, which helps with your rankings. And when you’re leaving comments, don’t just leave a thank you, make sure it’s thoughtful, it’s relevant, and it helps people out.

Hack five, use fewer key words, or at least for App Store SEO. So SEO doesn’t just exist on Google, Apple App Store is extremely popular. No matter where you are, if you turn around and you see someone, chances are, someone has an iPhone, which means they also are on the App Store. But if you want to rank in the App Store, you shouldn’t shove tons of keywords in your title, even description.

Most people don’t know this, but the fewer keywords that use in your title or description in the App Store, the easier it is to rank for those terms. Just make sure that the keyword you pick or the keywords you pick are super popular.

It makes it way easier to rank and get higher rankings, versus going after too many keywords in the App Store, which makes it harder to rank.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

7 Actionable SEO Tips That Are Easy to Implement

by

Do you want to know why it takes so long for people to see results from their SEO? Well, there are two main reasons. The first is, it just takes time for things to kick in and algorithms to adjust. You can’t really control that, that’s just Google, right? You can’t really speed that up, time is time, they’re going to do their thing when they do their thing.

But there’s another reason why it takes people a long time to get results, and this one is more in your control. It’s that it takes time to implement those SEO changes. And most companies move really slow to make changes on their site and the longer it takes you to implement the changes, the longer it’ll take for you to see results. So today I want to break down seven tips that are easy to implement.

RESOURCES & LINKS:
____________________________________________
AnswerThePublic: https://answerthepublic.com/
Google Search Console: https://search.google.com/search-console/about
Exploding Topics: https://explodingtopics.com/
hunter.io: https://hunter.io/
CodeCanyon: https://codecanyon.net/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Tip number one, everyone has SEO errors. It’s natural because as you adjust your existing pages, or even add new ones, it can always create more errors. So I want you to head to neilpatel.com/ubersuggest. Type in your URL. In the left hand navigation, click on “dashboard” and then click on “add your first project.” Follow the steps, step-by-step.

What you’ll find is Ubersuggest will monitor your site, look at the keywords you want to rank for, look at all the SEO errors you have on your website, but here’s the thing that Ubersuggest does that I love. What it does is, it breaks the errors down from top to bottom, what will have the biggest impact and what’s the easiest to implement? So you want to fix the easy ones first, because they’re at the top and they’ll also have a bigger impact on your rankings. And that way you’ll get better results in a shorter period of time.

Tip number two, speaking of Ubersuggest, it’s also a tool that I added to my own website, neilpatel.com, and I want you to do something similar. It’s so popular that’s generated over 24,000 backlinks. That’s a lot! That’s a lot of extra links that I’m adding to neilpatel.com and it was so effective, I also bought AnswerThePublic and I’m going to integrate that into our portfolio over the up and coming months. Links are popular currency. The more people that link to you, the generally the higher you will rank.

Tip number three, use Google Search Console. It’s a free tool from Google. Log into it and add your website if you already haven’t done so. In Search Console, I want you to look at your traffic.

Tip number four, delete irrelevant pages that no one cares for anymore. See, over time, some of the content on your site will just get old and irrelevant. I’m not talking about outdated. I just mean straight up irrelevant.

Easiest solution, delete those pages and 301 Redirect them to the most relevant pages that are on your website. This will help you keep your site clean and strong from an SEO standpoint.

Tip number five, write on exploding topics. One of the best ways to get traffic, is to write on topics that are just about to get super popular, but aren’t that competitive yet. There’s a tool called exploding topics. It shows you what you should consider going after. And I want you to start writing content on that.

Tip number six, now, this is an easy one, but it costs money. Have you noticed there are a lot of blogs out there? There’s pretty much blogs on everything. Look for one that’s ranking great in your space and has traffic.

You want to take that blog, hit up the site owner, you can usually find their email on the contact page or through tools like hunter.io, and ask them if they want to sell it. Most people will ignore you, some will say yes. If you find some at reasonable prices, buy them, merge it into your website, including their content, and make sure you do the 301 Redirect to the appropriate URL, and once you do that, it’s simple.

Tip number seven, merge content on similar pages. For example, I may have two blog posts on the topic of SEO for beginners. Now this confuses search engines, as they don’t know which one to rank. So what do you do? You merge the pages together. Then you take the URL with less traffic and forward it using a 301 Redirect to the more popular page. This helps solves confusion for the search engines. And in the end, you’ll get more search traffic over time.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

SEO For Beginners – The Easiest Way to Build Links

by

SEO for beginners. The easiest way to build links. Links are the hardest factor to manipulate when it comes to SEO, and without them it’s almost impossible to rank at the top of Google. But before I teach you the easiest way to build links, let me break down how they work.

RESOURCES & LINKS:
____________________________________________
Dribbble: https://dribbble.com/
CodeCanyon: https://codecanyon.net/
AnswerThePublic: https://answerthepublic.com/
Hunter.io: https://hunter.io/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

With SEO, there are two main factors: your on-page SEO and then your off-page SEO. Your off-page SEO is essentially links. It’s other websites linking to you. The more websites that link to yours, the more, quote, unquote, votes your site is getting, which helps you rank higher.

Now, not all links are equal. Links from sites like New York Times or BBC are considered to be more authoritative and powerful than links from a random site that’s just starting out. And links from well-known sites, like the ones I mentioned, are tougher to get, hence they help you more with SEO. So how do you get those links? Well, there are three ways.

One, create infographics. People love visual images that help explain what you’re trying to convey. For example, here’s an infographic that breaks down how fast a cheetah runs. How cool is that? It’s animated. It moves. It’s kind of like a GIF. That’s a great way to represent information. People love linking to stuff like that. They tend to easily generate links because people love visual content that helps explain the message. And you can find a lot of these people who can help you create these infographics that are, quote, unquote, animated and very visual on site like Dribbble. And you can find a lot of designers to help you create them at very affordable prices.

Two, release free tools. Did you know that I bought a tool called AnswerThePublic. And before that, I bought a tool called Ubersuggest. Ubersuggest has roughly 25,446 unique backlinks. AnswerThePublic has roughly 24,390 unique backlinks. That’s a lot of links. When you release a free tool, over time, people just naturally link to it. You don’t got to do outreach. You don’t got to hit a lot of people up. Literally, a lot of people just naturally link to it. Why? Because it’s free.

Now, if you release something for free that everyone else has already released for free, harder to generate links. But if you release something for free that people are usually used to pay for, really easy to generate links, you don’t really have to do much other than release it on your site and just be patient. And if you can’t afford to build a unique tool, use CodeCanyon sites to find a tool that’s good and put it on your own website.

Three, releasing tools or infographics or content isn’t good enough. You have to beg for links. Not like ask. I’m talking about literally beg. In the Ubersuggest app, I want you to go to the Backlinks Opportunity report. You can find it in the sidebar by clicking on Backlinks and then Backlinks Opportunity. In this report, put in your URL and then put in two or three competitors. Ideally, three. It will show you all the people who link to your competitors, but not to you.

Just think of it this way. If someone links a handful of your competitors, but they don’t link to you, it means that they don’t really favor one competitor or another because they’re linking to a lot of players in your space. So you want to hit them up.

See what pages they’re linking to your competitor sites first, and you want to hit them up and say, alright, here’s similar pages on my website, and here’s why they’re different, and here’s why mine are better, and here’s why you should link to me.

Email each of those sites, ask them to link to your webpage, explain again why you’re providing more value than the competitors, and it’ll cause you to get more links. And if your webpage isn’t better than your competitors, go and adjust it, make it better than theirs, and then send off the emails.

Don’t send off the emails if your pages aren’t as good. And if you actually don’t have any similar pages to your competitors that people are linking to, go and create them. But again, make sure it’s better than the competitors. And if you can’t find the email address of the site owners, use tools like Hunter.io which will give you their email address for free.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #Growth #Backlinks #NeilPatel

The Biggest SEO Mistake I’ve Made

by

The biggest SEO mistake I’ve ever made. What does a national park, a war, and a casino all have in common? Well, I’ll give you a hint. It involved my biggest SEO mistake.

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Leave a comment below, letting me know what you think my biggest SEO mistake is. I gave you that hint right? Now before I break down my SEO mistake, I want to first tell you that you need to think long term.

See, I was shortsighted when I first got started into the role of entrepreneurship and marketing. When I was in my early twenties, and even before that, when I was 16, 17, 18, because I started SEO when I was around 16 years old. And to give you context, now I’m 37. I want to make money fast. So fast, I look for shortcuts.

And there was this one site called Battlefield Bypass which was expired domain with a lot of authoritative links. These links were naturally generated and not purchased because it was a national park site. And it was part of the award that happened on that land. So I bought it, converted it into online casino site. Within months, I was ranking the top three positions on Google for the term “online casino”.

That keyword is worth hundreds and thousands of dollars a month in affiliate revenue. Not thousands, hundreds of thousands to give you perspective. That’s millions of dollars a year. That’s a lot of money, especially when you’re under 20 years old. But within months, Google whacked me! All of a sudden that site lost all of its rankings. In essence, I was trying to cheat the system by getting traffic and rankings by cheating instead of providing value.

See, the sites that rank in the top in the long run are the ones that users love the most. No one that cheats their way to the top lasts forever. Just think of it this way. You don’t really care if a site at the top has a lot of back links or better on page code. You only care if that site solves your problem and ideally in a quick and affordable fashion.

Now I learned a lot from this mistake, and I made tones of others as well. But I had the shortcut mentality when I was young and I was growing up. And if I could go back in time I would stop taking shortcuts. And I would be much further in my career even as an entrepreneur. That’s my big SEO mistake.

If you’re struggling with SEO, and you don’t want to make all the mistakes that I’ve made, and you want to get your rankings by providing value to users and using ethical, clean tactics check out my ad agency, NP digital. If you have any questions, leave a comment below. I’m here to help. If you enjoy the video, like it, share it, tell other people about it.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#NeilPatel #SEO #Growth #DigitalMarketing

Top 5 SEO Tactics for 2020 (Essential Strategies)

by

Subscribe here: https://www.youtube.com/MattDiggity?sub_confirmation=1

For more Advanced SEO Tips, check out this Playlist: https://www.youtube.com/playlist?list=PLon5tUqnLX4x-0DxUIPlJgi2RdVK00rvm

If I only could follow 5 different strageies when it comes to SEO, it would be these.

Here’s my essential top 5 strategies for 2020, broken down into onsite, offsite and technical SEO techniques.

SEO Tips to Improve Organic Traffic in Under 15 Minutes

by

Want to improve SEO for your site? In this video, you will learn some low-hanging SEO tips that will give you a boost in the search engines.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

***************************************
Additional SEO Resources

How to Get Backlinks with Negotiation and Persuasion ► https://www.youtube.com/watch?v=mxusD0K-IYA

Simple SEO Strategy: The “Middleman” Method ► https://www.youtube.com/watch?v=433XlvMl508

How to Increase Organic Traffic with a Content Audit ► https://www.youtube.com/watch?v=tWNvAGwiVqo

How to use Google Search Console to Improve Your SEO ► https://www.youtube.com/watch?v=FXVEb_eklhk

***************************************
SEO can take a long time to get any kind of meaningful results.

While you can’t “force” Google to rank you faster, there are actually a number of quick things you can do to improve SEO for your website.

One of the easiest things you can do is improve page speed with lazy load. When you implement lazy loading, things like images or videos will only load when they’re visible on the page.

This will reduce initial page load time, initial page weight, and system resource usage, all of which should positively impact performance.

Find out what tools you’ll need to enable lazy loading in the video.

Next, improve clickthrough rate for pages ranking on page one.

It’s widely accepted in the SEO community that pages with a higher clickthrough rate can help increase rankings.

And since 75% of users never scroll past the first page of search results, it’s better to focus on improving CTR for your first page rankings.

Learn how to do this in the video.

Third, send emails to everyone you link to. This 10-minute outreach strategy is a great way to passively earn links and grow your network. You will learn how to do this in the video.

Fourth, add internal links to your new pages.

Internal linking helps to improve crawlability, gets your pages indexed faster, improves topical relevance, and distributes PageRank to other pages so you can rank higher in Google.

To learn how to find relevant pages to add internal links from, watch the video.

The next tip is to become a power skimmer of HARO using Gmail filters.

HARO stands for help a reporter out. It’s a free service where journalists can ask questions, and anyone can respond and be a source for mega publications like The New York Times and Forbes.

The thing with this service is that they usually send 3 emails per day which can be quite overwhelming, considering 90% of the queries probably won’t be relevant to you.

So, a quick hack to make sure opportunities don’t get missed is to lighten the load with Gmail filters.

How do you do this? Watch the video.

Sixth, perform an annual content audit. A content audit is where you analyze the performance of all content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected.

You’ll find out how to perform a content audit in the video.

Lastly, repurpose your best-performing blog posts to videos, and your best videos to blog posts. You’ll learn how to do this in the video.

Timestamps:

0:39 – Boost page speed with lazy load
1:25 – Improve clickthrough for pages ranking on page one
4:02 – Send e-mails to everyone you link to
5:47 – Add internal links to your new pages
7:09 – Become a power skimmer of HARO using Gmail filters
8:30 – Perform an annual content audit
9:28 – Repurpose best-performing blog posts to videos, and vice versa

#seotips #improveseo #seo

Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1

STAY TUNED:
Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Facebook ►https://www.facebook.com/Ahrefs
Twitter ►https://twitter.com/ahrefs

SEO Agency Philadelphia
¤