SEO For Beginners: How to Get More Organic Traffic in 2020

This video is the ultimate SEO tutorial for beginners. Today you’ll get full access to our complete SEO checklist for 2020.

If you’re new to search engine optimization, and want to learn how to rank #1 on Google, this SEO tutorial is for you. I’m going to explain the basics of SEO in a way that makes it simple and above all actionable.

First, I’ll explain the SEO basics, so you know what SERP means and the three basic categories of search terms.

Then, I’ll walk you through keyword research. This is where you’ll learn how to find keywords that potential customers interested in your products are searching for every day. I’ll even show you some of the best SEO tools to streamline the process.

Thirdly, I’ll show you how to optimize your e-commerce site using on-page SEO strategies. This is where we’ll get into basic technical SEO, so you can optimize your Title Tags, Meta Descriptions, URL’s, and Images. This will allow you to create content on your Shopify store that is primed to rank on the first page of Google.

If you watch this SEO beginner’s guide and begin to action these steps you’ll be on your way to increasing organic traffic to your Shopify store fast!

— TIMESTAMPS —
00:00 SEO For Beginners: How to Get More Organic Traffic
01:07 SEO Basics
03:11 Keyword Research
04:06 SEO Tools
07:24 Site Structure
08:52 Common Mistakes SEO Beginners Make
10:15 On-Page SEO
16:31 Back-Links

— FREE WEBINAR —
Want to learn even more? In this Marketing 101 webinar you’ll learn what big ecommerce brands do to drive sales and grow their businesses all through simple and actionable strategies you can implement today into your business.
► Sign up for free here: https://bit.ly/3loJszA

— FREE COURSE —
This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Gain a thorough understanding of SEO concepts, and learn the repeatable 3-step framework that you can use to grow your business with SEO.
► SEO Training for Beginners: https://bit.ly/3lTs3PV

— RESOURCES —
► The Beginner’s Guide to Ecommerce SEO: https://bit.ly/2DLTwSN
► What Is SEO Marketing? https://bit.ly/3gBelyY
► Keyword Research Essentials: How to Find the Search Terms Your Customers Use: https://bit.ly/31ovlCg

— FREE TRIAL —
Build your home based business using a 14 day FREE trial of Shopify , one platform with all the ecommerce features you need to start, run, and grow your business.
►https://bit.ly/357SdaP

21 SEO Basics For Beginners: Expert Ranking Tips For 2020

In today’s video, I am going to take you from a beginner SEO to an intermediate in one video. I cover the following:

Keyword research: how to identify keywords that make sense to target for your business.
Technical SEO basics: how to assess a website and make the changes to ensure you are ranking at the top of the search
On Page SEO: how to optimize your web pages for optimal search traffic
Backlinks: analyzing backlinks, cleaning up a backlink portfolio, and getting your first foundation backlinks for a good head start.

(14 DAY TRIAL) The tool I used in this video: https://www.semrush.com/partner/RUANMARINHO/

More on XML Sitemaps: https://www.semrush.com/blog/10-awesome-visual-proven-sitemap-generator-tools/

Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/

Thank you so much for watching todays video. Below you can find some important links. It is important to note I place my website, affiliate, and a course link below and monetize those sources as income. My primary income, Develomark: works with home service, legal, medical, and retail based businesses.

Subscribe to my YouTube channel: https://www.youtube.com/channel/UCX8gKciOxPDlldyCaCF7fMg?view_as=subscriber
Follow me on Instagram: https://www.instagram.com/ruan_m_marinho/
My marketing agency: https://develomark.com
My online program: https://www.theundergroundsecrets.com/
The tools I used in this video:

If you need to reach us for business, or want to send us mail. Here is how you can get in contact with our office:

Develomark
7 N Main ST Southington CT 06489 STE 204
860-259-3351
Ruan@develomark.com

The #1 Biggest SEO Mistake Nearly Everyone Makes | Avoid This At All Costs

Nearly everyone who’s trying to compete in SEO makes this mistake. They fail miserably because what they’re doing is nearly impossible to achieve. And yet, most people think that it’s the right approach. Today, I’m going to teach you the number one biggest SEO mistake nearly everyone makes and you should avoid at all costs.

RESOURCES & LINKS:
____________________________________________
Ubersuggest – https://neilpatel.com/ubersuggest/

SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google : https://youtu.be/CkPZk9i4SSY

5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead : https://youtu.be/yX20m5mprCE
____________________________________________

We’re in a time where SEO and digital marketing has become more saturated and more competitive than ever. With over a billion websites on the web, SEO is no longer an easy or open playing field.

A lot of times, I see many of these new websites making the same mistake that’ll ultimately give them little to no SEO result and just waste their time. What is it? It’s targeting keywords that are too competitive.

These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list, but using keyword research to find out what topics they should write about or what phrases they should be using while writing is super important, especially figuring out which ones aren’t competitive.

Nowadays, doing keyword research effectively is a top priority for any website or SEO. If you look up a competitive term, such as car insurance, you’ll likely see some big brands pop up. If you’re a new website, it’s going to be almost nearly impossible to compete with those brands. What’s the answer? Target long-tail keywords.

You’re missing out on a lot of search traffic if you’re not creating blog posts around longer search terms.

For example, let’s say you have a dog food business and you’re trying to break into the dog food online space. Most likely, you want to go after keywords like dogs, dog food, pet food, because that would get a lot of search traffic.

The monthly search volume for dog food is roughly 135,000 searches per month. But the pay difficulty is 100 and the SEO difficulty is 77. That’s incredibly high. Coming in as a new company, there’s very little to no chance that you’re going to rank well unless you have an established brand and high domain authority, which most new companies don’t.

Instead, you want to focus on long-tail keywords, like dog food for allergies or dog food for senior dogs. These keywords have a lower monthly search volume, but higher quality search traffic because they’re more specific and they’re going to convert because they’re more specific.

For example, dog food for allergies has a monthly search volume of 9,900 and a SEO difficulty of 38. That means it’s going to be easier to rank for. If you’re trying to figure out how you can rank for these terms or where to find them, check out Ubersuggest. Type in a head term that you’re thinking about going after, you don’t need to know the long-tail variations, just look at the head terms, type them in, and then go to the keyword ideas report.

It’ll give you all the other longer tail variations and it even breaks down the SEO difficulty. Look for terms that have an SEO difficulty score of 40 or under. Those’ll be easier for you to rank for.

You also want to look for ones that have volume at least in the few thousands per month because the volume doesn’t always mean clicks. And, when you do all of this, it’ll help give you more ideas and more ideas for you to produce content.

There’s also a questions tab on Ubersuggest, prepositions, comparisons. These are also more places where you can find more keyword ideas, more content ideas. That will drive keywords that convert into revenue.

On Ubersuggest, there’s a content ideas report. When you go very specific, it’ll show you all the content that’s already been created around the web-based on social shares, backlinks, and search traffic. It even tells you, when you look at the estimated visits, all the keywords that the article ranks for.

When you’re trying to figure out what keywords you should go after, also look at all the content pieces that have some of those similar keywords because this will give you ideas of what you can create that can help you not only generate traffic from all three, right? You don’t want to just generate traffic from Google.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

5 Dumbest Mistakes Entrepreneurs Make With Their SEO

5 Dumbest Mistakes Entrepreneurs Make With Their SEO | Entrepreneurs are great at solving problems and giving life to ideas. But when it comes to SEO, I’ve seen them make some of the biggest mistakes that cost them hundreds, even if not, thousands of dollars and sometimes even millions of dollars. Some of these guys have gone on to create businesses that are succeeded and are big brands and they still continually make these mistakes. Today I’m going to breakdown the five dumbest mistakes entrepreneurs make with their SEO.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/

5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead : https://youtu.be/yX20m5mprCE
____________________________________________

So let’s dive right into the five biggest mistakes.

Mistake number one. Optimizing for the wrong keywords and trying to rank previously competitive keywords early on.

This is a mistake that a lot of new businesses make early on and its an issue that could be avoided really easily. Because, here’s the thing. If a keyword is super competitive, then chances are you’re not going to rank for it. Or if a keyword won’t convert well, ranking for it isn’t going to drive you any sales. And it’s not hard to solve this problem.

All you have to do is go to Ubersuggest. Type in your competitor URL. Click on Top Pages, it will show you all their top pages and then I want you to click on view all underestimated visits.

This will show you all the keywords that your competition is going after. These keywords are more likely to convert into sales than just picking random keywords.

The next thing I want you to do is to go to Ubersuggest once you have a list of keywords. Type them in and it will give you all these ideas and other comparison words, prepositions and other ideas that you can go after.

But, here’s the thing. When you’re doing this, you can’t just go after any random keyword. You need to look for keywords that have a high CPC because if someone has a, is paying a lot of money to advertise on it, you can bet that it converts highly into sales.

The other thing you need to look for is a low SD. A low SD stands for SEO difficulty. So the lower the numbers such a 40’s, 30’s, or 20’s is great. The moment you get above 50 for e-site just going to be harder to write. Look for those two things, plus high volume. So the higher the volume, the higher the CPC and the lower the SD or SEO difficulty, the better that keyword is. Those are the ones you want to go after. And when you do that, you’re more likely to get some sales.

The second biggest mistake that I see people making is their not using analytics or running regular website audits.

This is one of the big mistakes that companies make all the time.

What you need to do is look at the core metrics that are driving your sales and focus on them. And, in addition to that, you need to be running regular site audits. And you can also do this within the site audit report within Ubersuggest for free. It will tell you what’s wrong and as you fix them, you should notice more conversions and sales within your analytics.

The third big mistake. Overlooking page titles and meta descriptions.

Look, if one site ranks number one Google and another site ranks number two but everyone starts clicking the number two listing what do you think that tells Google?

So think about the copy. Persuasive copy. Start looking at the paid ads. Typically, the people at the top aren’t just paying the most but they’re getting a lot of clicks because that helps Google make a lot more money and that will help you do well.

The fourth big mistake. Not using anchor tags properly.

If you’re going after a keyword like online marketing all your anchor tags shouldn’t say online marketing when other sites link to you. It needs to be natural. Sometimes I’m writing a blog post and I’m linking to my posts on SEO and I’ll say, Hey, if you want to rank higher in Google, follow these tips. You’ll notice that I didn’t use the word SEO right there.

And sometimes, when I am talking about SEO, I’m linking to my SEO article, I’ll say, Hey, you need to check out these SEO tips. And I’ll link the word SEO tips to that article.

The fifth mistake. Building content for algorithms and not your audience.

It’s not about your word count. It’s not about stuffing keywords in your article. It’s about doing what’s best for a user. And if you write content for them, in the long run, you’ll do really well.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #Entrepreneurship

SEO Agency Philadelphia
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