How to Build A Community With Email Marketing w/Paul Gowder
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Paul Gowder shares how he used email marketing to build a list of over 100k. He’s used this strategy to build a large community without depending on social media platforms to grow his brand.
Takeaways
• Building a Family-Centered, Location-Independent Business (00:00:13)
Paul discusses how he built powwows.com while prioritizing family life and being location-independent. He and his family traveled extensively, including 42 trips to Disney, while balancing his growing business.
• Starting a Business as a Hobby (04:09:61)
Powwows.com started as a hobby in 1996 when Paul was learning HTML and building webpages. It wasn’t until years later, when expenses increased, that he began to explore monetization.
• The Shift from Forums to Social Media (06:33:14)
Listen as Paul explains how he shifted focus while building his brand and broadening his influence using powwows.com
• Challenges and Fears of Scaling a Business (09:13:21)
Paul shares his fears about scaling powwows.com, especially when dealing with increasing expenses, changing technology, and fluctuating SEO and social media rules. He highlights how quickly things can change, using Facebook’s sudden exit from podcasting as an example.
• Importance of Email Marketing for Community Building (13:52:10)
Paul emphasizes that email marketing is the heart of his business. Despite the rise of social media platforms, email remains the most reliable way to connect with and maintain a community, as it allows for more direct communication.
Connect with Paul: Website (https://www.powwows.com) | LinkedIn (https://www.linkedin.com/in/paul-gowder-5a67473b/)
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