Month: February 2023

How To Do Email Marketing As A Service (SMMA)

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Looking to add email marketing as a service for your SMMA? This video should provide some insight as to how you can start offering email marketing from scratch!

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THIS is the biggest social media opportunity in 2023 (DON’T MISS OUT)

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Check out HubSpot’s Free Social Media Content Calendar here: https://clickhubspot.com/smm

What if I told you that social media has changed forever, and it’s never going back.

And if you’re a business owner, entrepreneur, marketer, or creator, then you have every right to be concerned.

Because what started as a slow drip in how the social platforms started changing and favoring certain kinds of content over others has turned into a full blown flood that’s drowning everything that doesn’t align with this new style of content in it’s path.

And it’s leaving a lot of people scared, confused, and not sure what they should do to get social media to work for them.

So, let me show you how it’s done.

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[Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023

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In this video, Steven Pope explains his top Amazon marketing hack for 2023: the four-pillar strategy. He focuses on SEO and PPC for traffic, Catalog and Design for conversion rates, and how combining all four elements together is the key to increasing sales and market share on Amazon. He provides detailed tips for optimizing each pillar for maximum success.

00:00 [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023
01:25 Running auto campaigns using the most basic strategies
02:28 The problem with negating words from auto campaign and converting them to an exact match keyword campaign
02:57 ACOS will be higher
03:14 Exact match campaign has become very expensive
04:32 PPC Tip: Manage broad match campaign by negating bad keywords every week
06:42 SEO TIP: The amount of characters of SEO juice is so important
09:22 By adding Spanish characters, you can index as fast as 48 hours
09:44 For every photo included in A Plus Content and Brand Story, a hundred characters of alt text should be provided
10:47 Catalog TIP: Answer customer questions by uploading a video and do it on every single product
14:57 Design TIP: Include the specific product’s main keyword on the main image
27:20 SEO and PPC Masterclass
27:53 Grab a copy of Amazon Selling Tips Book
28:16 Get full service management from My Amazon Guy

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ChatGPT for SEO: Best (and Worst) Use Cases

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In this video, you’ll learn some of the best (and worst) ways to use ChatGPT for SEO so you can focus on prompts that will help you improve SEO for your website.

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Additional SEO Resources

Complete SEO Course for Beginners: Learn to Rank #1 in Google â–ș https://www.youtube.com/watch?v=xsVTqzratPs

Complete Advanced Link Building Course by Ahrefs â–ș https://www.youtube.com/watch?v=fNUxzKZE6K8

SEO Copywriting Tutorial: From Start to Finish â–ș https://www.youtube.com/watch?v=q0Ujy3EN0lk

Content Writing for SEO: How to Create Content that Ranks in Google â–ș https://www.youtube.com/watch?v=8BdZ0dUu7VQ

How Long Should a Blog Post Be (It’s NOT 2,000+ Words) â–ș https://www.youtube.com/watch?v=EeocVsZQZ-M

Cheap vs. Expensive Freelance Writers: Who’s Better? â–ș https://www.youtube.com/watch?v=LCmcW2kpLjg

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As I’m sure you’ve seen, many SEOs and digital marketers have been sharing about their favorite SEO use cases for ChatGPT on Twitter and LinkedIn. The unfortunate thing is that many of these SEO tips won’t help you improve SEO leading to wasted time.

So we tested dozens of ways to use ChatGPT for SEO (beyond generating AI content) and have come up with a list of SEO tactics, prompts, and techniques to help you get higher rankings and more organic traffic to your website. Not just that, you’ll learn some efficient techniques that will save SEOs time and money in their everyday workflows.

For example, one of the best ways to use ChatGPT for SEO is to construct snippets of code – regular expressions being one type. SEOs can use this in tools like Google Search Console (GSC) or Ahrefs to find specific subsets of data to improve SEO.

In this video, you’ll learn a handful of prompts to use in ChatGPT and a use case to find low-hanging keyword ideas in Google Search Console.

Now on the other side, we tested and curated some of the worst ways to use ChatGPT for SEO that many SEOs are raving about. This includes things like keyword research, AI content writing for SEO, and search intent classification to name a few.

Watch the video to see why you shouldn’t be using ChatGPT for these kinds of SEO use cases.

Timestamps:

0:00 Intro
0:28 Use case #1
1:18 Use case #2
3:00 Use case #3
3:50 Use case #4
4:25 Use case #5
5:18 Use case #6
6:42 Use case #7
7:15 Use case #8
7:51 Use case #9
9:00 Use case #10
10:38 Use case #11

#chatgptforseo #chatgpt #seo

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President Biden calls out social media companies and ‘Big Tech’ in State of the Union address

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President Biden speaks about social media and big tech companies taking accountability for ‘collecting personal data on our kids and teenagers,’ in his State of the Union address on February 7, 2023.

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Amazon PPC Eating All Your Profits? Huge Mistakes I See Everyone Makes With Amazon PPC Sponsored Ads

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Amazon PPC Advertising Campaigns – Is something both experienced Sellers, and new Amazon Sellers struggle with. It’s complex, there’s a lot of moving parts to it, and you can waste a lot of money really quickly if not done right.

One frequent compliant I see across both Youtube and in Amazon Seller Facebook Groups is: My PPC campaigns are eating all of my profits. My Campaigns are spending a lot, and getting some clicks, but with very little results or returns. What should you do? Well, in this video I’ll cover what factors affect your Sponsored Products PPC Campaigns the most, and the biggest mistakes most Sellers make when it comes to Amazon PPC Ads. And how you can make them start working for you, NOT against you!?

-Thanks for watching, Really appreciate your support. Drop any questions you have below!

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How to Get Started with Email Marketing – Why Email Marketing is so Effective for Your Business

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Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your customers. Used correctly it can be both a relationship-building as well as a profit-building tool. However, email marketing can also be exceedingly complex to master in todays business environment, but it doesn’t have to be. Join me as we explore the ABC’s of getting started with email so you can leverage the power of one of the most effective marketing channels at our disposal today.

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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.

Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
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