my amazon guy

Amazon PPC AMA Live with Kevin Sanderson and Bernard Nader

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Light up your Amazon sales! Join Kevin Sanderson and Bernard Nader, the PPC wizard from PPC Maestro, for an AMA session you can’t afford to miss!

Bernard has been crushing it with custom PPC campaigns that skyrocket sales and visibility for Amazon brands. With an 85% client retention rate, he knows a thing or two about winning strategies and killer client service.

Drop in, grab some top-tier ad tactics, and ask all your questions—let’s boost those Amazon numbers together!

Don’t miss! Join us LIVE tomorrow, April 16, 12 PM et.

#AmazonPPC #AdSecrets #amazonpodcast

Timestamps:
00:00 – Introduction and Background Music
09:59 – Introduction to Live PPC Discussion
10:41 – Expert Introduction and PPC Summit Experience
11:26 – Ensuring Audience Can Hear the Broadcast
12:05 – Guest Background in PPC and Career Shift
13:25 – Meetup Experiences and Initial PPC Challenges
14:25 – Transition to Full-time PPC Services
15:00 – In-depth PPC Strategies and Client Management
16:04 – Importance of Early Question Submission in Live Sessions
17:07 – Strategies for Keyword Bidding and Optimization
18:08 – Advice on Setting PPC Campaign Budgets and Expectations
19:06 – Using Bulk Operations for PPC Management
20:22 – Effectiveness of Different Match Types in PPC
21:53 – Strategies for New Product Launches and PPC Implementation
22:23 – Handling International PPC Management and Access Issues
23:53 – External Traffic to Amazon Listings and Its Impact on PPC
25:04 – Integrating PPC with External Marketing Efforts
26:03 – Advanced PPC Techniques and Bidding Strategies
27:11 – Discussing the Role of PPC in Long-term E-commerce Strategy
28:04 – Leveraging PPC for Enhancing Product Visibility and Sales
28:51 – Navigating PPC for Competitive Products and Categories
29:35 – Audience Interaction and Q&A Session
45:50 – Specific Case Studies on PPC Challenges and Solutions
52:10 – Exploring New Trends and Tools in PPC
57:20 – Closing Remarks and Future PPC Insights

Amazon PPC AMA Live with Kevin Sanderson and Chris Rawlings

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Get ready for an unmissable PPC AMA session with Kevin Sanderson, My Amazon Guy’s VP of Marketing, with Chris Rawlings, an expert in growing Amazon brands through PPC!

They’re spilling the secrets that could take your PPC game from zero to hero.

Why you need to tune in:

✓ Learn advanced PPC strategies straight from the experts.
✓ Discover the advertising tactics that can catapult your brand’s growth.
✓ Engage in real-time Q&A to get tailored advice for your Amazon campaigns.

This isn’t just advice; it’s a masterclass in Amazon growth.

Mark your calendar, bring your questions, and prepare to transform your approach to Amazon advertising!

#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips #AmazonPodcast #AmazonPPCAMA

P.S. – It’s time to elevate your Amazon brand to the Million-Dollar Club with PPC mastery!

Timestamps:
00:00 – Introduction Music
10:01 – Beginning of Live Q&A: Enhancing Ad Campaigns
10:48 – Live Stream Sound Check and Viewer Interaction
13:26 – Introduction of Chris and PPC Strategies Discussion
14:32 – Announcement of the Profitable PPC Challenge
15:10 – Deep Dive into Viewer Questions on PPC
15:36 – Discussion about the Challenge’s Promotional Graphics
16:23 – Updates and Changes to the $47 Challenge
17:10 – Deep Dive into PPC Questions Begins
18:01 – Strategies for Handling Negative Reviews from Vine
21:12 – Exploring STP Campaigns in Expanded Match
24:26 – Strategies for Handling Variations and Vine Reviews
26:22 – Addressing Plateaus in Daily Sales and Strategies for Scaling
32:07 – Calculating Bids for Desired ACoS and Adjusting for Performance
36:57 – Discussing Keyword Performance in Auto vs. Exact Match Campaigns
38:00 – The Concept of Campaign Chaining for PPC Success
39:06 – Using Successful Keywords for Sponsored Brand Campaigns
40:24 – Strategies for Utilizing High-Performing Keywords Beyond PPC
41:40 – Decision Making on Reordering Products with High Reviews
43:16 – Evaluating and Improving Product Listings for Better Sales
45:44 – Importance of Click-Through Rate and Conversion Rate Optimization
49:22 – Is Amazon FBA Still Profitable in 2024?
53:05 – Strategy for Selecting Niches and Products with Design Variation for FBA Success
56:07 – Introduction to Final Questions on PPC Duration
56:14 – Understanding the Impact of PPC on Organic Traffic
57:27 – Launch Period and TACoS Strategy
59:22 – Targeting Keywords with Specific Search Volumes
1:01:49 – Tips for New Sellers on Listing Optimization and PPC Learning
1:04:30 – PPC Challenge Introduction and Benefits
1:05:48 – Overview of the PPC Challenge Structure and Goals
1:07:10 – Details on the Value and Format of the PPC Challenge
1:08:16 – Closing Remarks and Invitation to Join the PPC Challenge

Amazon PPC AMA Live with Kevin Sanderson and Andy Craig

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Gear up for an epic Amazon PPC AMA session with My Amazon Guy’s VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.

Prepare to have your strategy playbook rewritten with game-changing insights.

Here’s why this session is a game-changer:
↳ Capture groundbreaking tactics to supercharge your Amazon campaigns
↳ Learn from Kevin Sanderson’s expert playbook on driving success
↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!

This podcast is where true Amazon legends are made.

Save the date, prep your questions, and get ready to join the elite!

Step into the arena where Amazon marketing champions are forged!

#AmazonPPC #AndyCraigInsights #AdHabit #AskMyAmazonGuy #AmazonPodcastAMA

Timestamps:
00:00 – Introduction to PPC Advertising on Amazon
10:29 – Introduction of Guest Expert Andy Craig from Ad Habit
11:27 – Importance of Being Proactive with Amazon Ads
12:01 – Interactive Session: Viewer Participation with Emojis
12:46 – Andy Craig Shares His Background in Amazon Advertising
17:13 – Turning Viewer Frowns Upside Down: Improving Ad Performance
18:12 – Q&A Session Begins: Tailoring PPC Campaigns for Success
19:00 – Addressing Budget Allocation for PPC Campaigns
20:27 – Optimizing Auto Campaigns: Splitting for Better Control
22:43 – Advertising Strategies for Repeat Purchase Products
24:53 – Budget Management and Prioritizing Campaigns Based on Performance
26:26 – Effective Budgeting for High and Low ACoS Campaigns
27:36 – Understanding ACOS and TACOS in Campaign Optimization
29:16 – Strategies for Handling High ACOS Campaigns
30:15 – Utilizing Negative Keywords and Dealing with Non-Converting Keywords
30:51 – Strategies for Setting Cost-Per-Acquisition Goals
32:49 – Tracking and Optimizing Amazon PPC Campaigns Effectively
35:46 – Managing Keywords for Optimal PPC Performance
37:45 – The Role of Category Targeting in Amazon PPC
38:43 – Keeping TACOS in Mind While Optimizing Campaigns
40:37 – Understanding the Stages of PPC: Launch, Grow, Maintain
43:55 – Key Metrics for Business Growth and Understanding Placement Modifiers
44:21 – Strategies for Bidding Competitively in Amazon PPC Auctions
47:16 – Category Targeting Strategies and Refinements
47:58 – Emphasis on Exact Match Product Targeting for New Sellers
48:25 – Key Metrics for Business Growth Beyond ACOS and ROAS
49:33 – Understanding Placement Modifiers for PPC Campaigns
50:47 – Strategies for Competitive Bidding in Amazon PPC
53:02 – Effectiveness of Expanded Product Targeting in Campaigns
54:06 – Resources for Learning Amazon PPC Strategies
55:06 – The Importance of Testing and Learning from PPC Campaigns
56:12 – Managing Expectations and Emotions in PPC Campaign Management
57:20 – Beware of Shiny Object Syndrome with New Amazon Features
57:57 – PPC Strategies for Launching Similar Products
59:05 – Budget Optimization and Allocation Among Different Sponsored Ad Types
1:00:01 – Setting and Understanding Budget Recommendations
1:01:08 – Importance of Bid Over Budget in Campaign Optimization
1:02:47 – Lack of Impressions for a Targeted Keyword and Possible Solutions
1:05:57 – Discussion on Negating Keywords in Auto Campaigns for Better Control

Amazon PPC AMA Live Q&A with Matthew Davis

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Ready to take your Amazon campaigns to the next level?

Mark your calendars for an exclusive AMA session with Matthew Davis, where you’ll uncover the ultimate secrets to level up your Amazon campaigns.

Why should you be there?

↳ Gain top-notch strategies to turbocharge your Amazon campaigns
↳ Elevate your advertising game with expert insights
↳ Real-time Q&A with industry leaders for valuable insights

Don’t miss out on this golden opportunity! Save the date and join us for a truly insightful session!

See you at the crossroads of Amazon’s success!

#AmazonPPC #AmazonAds #amazonsellertips

Timestamps:

00:00 – Introduction
09:58 – Episode Start and Welcoming Viewers
10:28 – Discussing PPC Optimization and Testing Strategies
13:13 – Importance of Video Content in PPC and Organic Ranking Improvement
14:54 – Addressing High Bid Impact on Organic Sales
16:56 – Budget Allocation and Funding Inventory Questions
17:48 – Evaluating Ad Performance Based on Time of Day
20:13 – Exploring Display Ads and Impression Share
22:47 – Advice on First Delivery to FBA with Batteries
24:02 – Strategies for Using Sponsored Display Ads
26:14 – Starting Bids for Automatic and Manual Campaigns
29:21 – Negating Search Terms in Campaigns
31:17 – PPC Launch Strategy to Leverage the Honeymoon Period
33:04 – Campaign Structure for Variations in Color Schemes
46:15 – Examining Break-Even ACOS and Amazon Fees
49:35 – Understanding Macros in PPC and Bulk Updates
52:07 – Choosing Reports for Weekly PPC Optimization
55:18 – Differentiating Between Auto and Manual Campaigns
58:10 – Significance of Negative Keywords in Campaigns
1:01:15 – Strategies for Successful PPC Launch
1:03:02 – Campaign Structures for Color Variations of a Product
1:04:24 – Using Brand Analytics for PPC Strategy
1:06:05 – Dealing with Low Conversion and High Clicks in PPC
1:10:42 – Leveraging PPC Data for SEO and Vice Versa
1:12:50 – Understanding PPC Placement Data and Its Impact
1:14:15 – PPC for Products with Low Search Volume
1:15:17 – PPC Strategy for Hard-Selling Products
1:16:54 – Adjusting Bids for Effective PPC Management
1:18:21 – Analyzing Effective PPC Placement and Utilizing Amazon as a “Digital Shelf”
1:20:04 – Dealing with Singular vs. Plural Keywords in Auto Campaigns and Testing Negative Keywords
1:21:27 – Setting Up PPC Ads for Products Already Ranking on Page One
1:23:17 – Addressing the Issue of Rising TACoS in PPC Campaigns and Using Brand Analytics for Insights
1:24:06 – Integrating Brand Analytics with PPC Strategies and the Importance of Organic and Sponsored Search Synergy
1:24:47 – Understanding Category Campaigns and Targeting Other Brands
1:26:35 – Strategies for Advertising Products with Low Search Volume and High Clicks but Low Sales
1:29:17 – Evaluating PPC Strategies for Previously Best-Selling Products with Non-Optimized Images and Lower Prices
1:31:52 – Discussing the Effectiveness of Auto Campaigns Compared to Manual Campaigns
1:33:01 – Adjusting Bids in PPC Campaigns: Best Practices and Recommendations
1:34:20 – Whether to Exclude Keywords Targeted in Manual Campaigns from Auto Campaigns
1:35:10 – Closing Remarks and Additional Resources for Amazon PPC and Selling Strategies

Why Broad Match is 15% Lower ACOS than Exact Match on Amazon PPC

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Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR

🚀 Grow your brand’s account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Timestamps:

0:00 – Introduction
0:14 – Explaining high exact match bids on Amazon PPC
0:31 – Picking a random product example
0:43 – Comparing broad match vs exact match bids
1:14 – Broad match bids are lower than exact match
1:41 – Overbidding on exact match keywords
1:57 – Opportunity to use more broad match bids
2:20 – Need to add negative keywords to broad/auto campaigns
2:39 – Most use exact match only for simplicity
3:19 – Example of using broad match for a seasonal product
4:30 – Speaker’s experience level with Amazon PPC
4:50 – Lifetime ad spend example
5:16 – Why speaker is sharing this information
5:53 – Mother’s Day campaign example with broad match
6:38 – Managing broad match with negative keywords over time
7:40 – Strategic use of broad match for rankings
8:10 – Recent ad spend data comparing broad & exact match
8:58 – 15% lower ACoS with broad match
9:30 – Process for choosing negative keywords
10:07 – Negating exact match keywords in broad campaigns
11:06 – Halloween campaign example with negatives
11:30 – Broad match statistical summary
12:14 – Calculating hypothetical savings from lower ACoS
12:56 – Process for maintaining/adding new negative keywords
13:49 – Value of optimizing with negative keywords
14:26 – Best practices for structuring campaigns
15:53 – Summary & impact of using more broad match
16:04 – Other PPC techniques to lower ACoS

Amazon PPC Day Parting – How Budget Rules Can Lower your ACOS

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NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR

🚀 Grow your brand’s account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Timestamps:

0:00 Intro/ Amazon PPC Day Parting Changes
0:04 – Testing Day Parting and Seeing Positive Results
0:59 – Increase in Revenue from Day Parting
1:15 – Lower ACost from Day Parting
1:42 – How to Set Up Day Parting (Beginner)
3:17 – Performance-Based Budget Rules
5:10 – Pros/Cons of Performance vs Schedule Budget Rules
6:49 – How Amazon Benefits from PPC Tools
13:36 – Current Limitations of Day Parting Tool
14:05 – Need for Bid Changes not just Budget Rules
15:41 – Downside of Limiting Campaign Budgets
14:52 – Example of Limiting Budget for Non-Peak Times
16:14 – Future Additions Needed for Day Parting Tool
18:11 – Alternatives Like Bulk Sheets for Now
18:30 – Outro/ Bulk Skeets

[Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023

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In this video, Steven Pope explains his top Amazon marketing hack for 2023: the four-pillar strategy. He focuses on SEO and PPC for traffic, Catalog and Design for conversion rates, and how combining all four elements together is the key to increasing sales and market share on Amazon. He provides detailed tips for optimizing each pillar for maximum success.

00:00 [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023
01:25 Running auto campaigns using the most basic strategies
02:28 The problem with negating words from auto campaign and converting them to an exact match keyword campaign
02:57 ACOS will be higher
03:14 Exact match campaign has become very expensive
04:32 PPC Tip: Manage broad match campaign by negating bad keywords every week
06:42 SEO TIP: The amount of characters of SEO juice is so important
09:22 By adding Spanish characters, you can index as fast as 48 hours
09:44 For every photo included in A Plus Content and Brand Story, a hundred characters of alt text should be provided
10:47 Catalog TIP: Answer customer questions by uploading a video and do it on every single product
14:57 Design TIP: Include the specific product’s main keyword on the main image
27:20 SEO and PPC Masterclass
27:53 Grab a copy of Amazon Selling Tips Book
28:16 Get full service management from My Amazon Guy

🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅ Support us, buy some Swag: MyAmazonGuy.com/Swag

✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

✅ Pope + Guided Coaching Call where you get to work alongside Steven Pope and have access to group coaching, over 500 SOPs, MAG School courses, and other benefits: https://myamazonguy.com/pope/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

ACOS Reduction PPC Strategy: Positions 3/4 Amazon Sponsored Products

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00:00 What PPC rank should you be going for
00:44 Showcase how you can look at your organic rank or PPC rank
02:35 How to track Keywords
03:21 Typically, it’s slot 3 & 4
05:10 I’m already in the organic position 1-4, should I still be doing PPC
08:24 You can do a nice video Ad placement

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv

PPC: Strikezone Keywords Tutorial – Amazon Seller Central

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This is a broad question and everything helps.
If your trying to scale an account, what’s a few strategies you guys use to find new targets?
Scenario for prospective:
You’ve got your top 10 competitors, you’ve set up AD segmentations, its been several months, ADs are doing well but now your at a plateau.
Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this?

Our ppc team has co-opted @Steven Pope’s seo strategy for just that purpose on ppc (broadening search)

Identify the keywords your product currently organically ranks for 10/20-50. Within that filter

sort for highest volume, highest relevancy terms (edited)

use the best 5-10 (depending on specific data points) as new kw campaign(s) to try

also goes without saying you should be reviewing the STRs from any current campaigns where they exist

00:00 Strikezone Keywords Tutorial
00:41 Demo
01:15 Use any AMZ click data tool, for this instance Helium 10

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv

My Amazon Guy PPC AMA with Mina Elias – Advertising Q&A

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🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

✅Get 50% Off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

00:00 My Amazon Guy PPC AMA with Mina Elias – Advertising Q&A – July 27, 2022
09:55 Welcome and Introduction of Podcast Guest (Mina Elias)
10:52 Talks about Culture Index
11:45 Take your own Culture Index Survey at myamazonguy.com/jobs
12:00 Discussing Mina’s survey results.
18:50 The benefits of taking the Culture Index survey in the organization based on Mina’s result.
20:14 Steven’s Question: As a fellow Architect and Highly-driven individual, what is key to your
success in building culture in the business?
20:35 Mina answers his 3 keys to building culture in the business
24:50 Question: If you advertise a product with 2 variations on the same SKUs, what’s the best
practice?
25:15 Gives observation and tips on what to do.
26:55 Difference between Amazon PPC and Google Ads
27:02 They are pretty identical. Amazon PPC is inside of the Amazon platform.
27:12 As for Google Ads, it will show up in someone’s search on Google
27:18 Discussing the difference in using Amazon PPC and Google ads
27:38 Amazon has an Amazon attribution that is largely inaccurate.
28:14 Amazon passed Google as the number 1 location for starting a product search.
28:36 Steven: Go to myamazonguy.com/internship
28:39 My product is organically ranked on all relevant keywords, but still, my organic orders are
only 30-40%. What strategy do you suggest for PPC?
29:00 Mina: There’s no certain golden metric for organic PPC. Explains
29:10 Gives observation and tips on what to do.
30:06 Steven: Every PPC sale will generate 3 organics over 6 months.
31:29 Steven: Organic is not producing much because PPC has taken over the search result
31:37 Still worth doing SEO, still highly valuable to get to the top of the search.
31:47 Please let us know about the product launching PPC Strategy.
31:57 What are 3 things to do with PPC and launching?
33:54 Steven: Never negate a good keyword
34:35 Just consider we launched a product high in demand and low in competition, what would be
the PPC strategy from the very first day and how much budget should we allocate for the
spending of the PPC?
34:55 Work it backward. Explains how to calculate your total amount of PPC
36:17 Can you give guidance with respect to when to use negative phrases vs negative exact?
I want to negate a competitor’s three-word brand name.
36:27 I would use negative exact always because I use it specifically only in the ad group where
you seem like a keyword spend is not generating any sales.
36:52 Negative phrase only if you 100% know that keyword under any circumstance you don’t want
to see it.
38:39 I want to ask that my product has four variations (black, red, green, blue) so on which
variation would you suggest me to run which campaign? Could you please give me an idea?
For how many weeks do I need to run auto campaigns?
39:06 Mina shares what he will do with the given variations.
39:50 What is the best PPC Strategy?
39:53 Steven: Run auto on every SKU all the time.
40:12 Mina: Start with doing your keyword search and the auto.
41:09 Steven: Giving a live example.
43:58 In PPC, which one is more effective? I bid on the keyword $1, on the other hand, the same
keyword low bid with top of search (TOS) placement which makes it relevant to $1 with 0.50
bid and TOS 100%.
48:15 How can we increase our organic order ratio?
48:22 Make your product extraordinarily relevant to that keyword.
48:38 Use PPC to rank organically.
48:50 Question: Can we isolate placement top of the search and product page to get the
impressions for the rest of the search only?
49:05 You can’t isolate them.
50:33 Nowadays, Amazon removes the listing detail page that says GTIN is not related to the
brand. Is there any easy way to solve it?
50:44 Yes, you need to purchase a DS1 barcode

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