In this video learn amazon PPC optimization also get amazon free tool to analysis ppc campaign with Sellics Benchmarker. Get insight of campaigns and improve performance of Amazon PPC strategy.
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Question: What is the best advertising strategy for product color variations?
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Here are my most popular 2020-2021 Amazon Ads resources for you:
1. 10-Step Essential Amazon PPC Sponsored Product Ads Optimization CHECKLIST (free): https://app.ppcscope.com/ten-steps
2. 17-Step L.E.A.F. Ad Management Process POSTER (free): https://www.sponsoredproductsacademy.com/the-l-e-a-f
3. Sponsored Products Academy #3 COURSE (paid), https://www.sponsoredproductsacademy.com/
4. My DONE-FOR-YOU full-service advertising agency (paid), https://canopymanagement.com/strategy-call/
5. Review the Frequently Asked Questions (FAQ): http://bit.ly/AmazonPPCfaq
6. Like & SUBSCRIBE this channel for my latest live training announcements.
7. Analyze and optimize Amazon sponsored ads easily with SOFTWARE: http://www.PPCscope.com
8. Learn more about Brian R Johnson @ http://www.brianrjohnson.com
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Please watch: “Amazon Ad Strategy | My Secret “Gold Panning” Strategy for Profitable Sales Growth ”
๐ Get 20% off the 1st month of PPC Ninja here: https://www.ppcninja.com/demo-mondays
In this video, you will find out what are the 4 key mindsets that will help you to scale your Amazon ads in 2021. Ritu Java from PPC Ninja explains how the traditional sales funnel differs from the Amazon sales funnel, why do you need to understand this difference, and which funnel sellers are missing out on. Also, Ritu shares some great tips on PPC budget planning at the end of the video.
โค Find discount coupon codes for Amazon software tools: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________
๐ฌ Other related videos:
โถ๏ธ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
โถ๏ธ Amazon PPC Dayparting – How Does It Work?: https://youtu.be/R0ib0ab_aIM
๐ More interviews with Amazon experts: https://orangeklik.com/
๐ค JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
______________
๐ถ Questions answered in the video:
โค 00:00 How to scale your Amazon PPC
โค 00:49 About Ritu Java
โค 01:26 Amazon PPC tactics to help you scale quickly
โค 02:57 PPC mindset
โค 04:36 Traditional sales funnel vs Amazon sales funnel
โค 07:40 4 key steps to scale PPC
โค 11:02 Maximize exposure
โค 15:50 Remove barriers
โค 20:37 Interconnect funnels
โค 25:19 Example of different funnels
โค 27:24 Cross-sell, upsell, downsell
โค 30:37 Summary
โค 31:44 Which part of the Amazon sales funnel is not used enough by sellers?
โค 34:28 Tips for planning PPC budget
โค 38:07 About PPC Ninja
______________
๐ถ About RITU JAVA
Ritu Java is the CEO and Co-Founder of PPC Ninja serving Amazon agencies, sellers and brands through PPC Automation Tools and Services. She has over 10 years of experience in E-Commerce and Marketing. Ritu is passionate about Amazon advertising and helps businesses scale and grow on Amazon using creative data-driven strategies with a diversified ad portfolio ranging from Sponsored Ads to DSP. She has run several mastermind programs to help intermediate sellers take their application of PPC to the next level.
๐ Get 20% off the 1st month of PPC Ninja here: https://www.ppcninja.com/demo-mondays
______________
๐ถ About AUGUSTAS KLIGYS
Known in the business simply as the โAmazon Summits Guyโ, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
______________
๐ถ About LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
______________
๐ถ About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
______________
What is Amazon PPC | Beginners Tutorial 2021 | Auto Campaign
Hi All,
In this video, you will learn what is Amazon PPC and how to launch auto PPC campaign. Amazon PPC is a complex topic and one of the biggest challenges for any Amazon seller.
Last videos: FBA Wholesale Criteria : https://youtu.be/LeapciK-4Kk
: How to Hunt products : https://youtu.be/_MsLzXyiqEA
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In this in-depth PPC Launch Masterclass, I deep dive into how I launch products with Buying intent in mind, My reasoning behind each campaign, and why and how I do what I do.
As someone who not only sells on Amazon but also has coached over 700 sellers on a one on one level, I have seen hundreds if not thousands of search term reports, the knowledge I have gained from not living in the bubble of my own products has helped me continuously tweak my PPC structures and in this video, I share what I have learned about choosing the right keywords and placing in them in the right campaigns.
Always remember: Amazon wants you to show the RIGHT product to the RIGHT buyer and the RIGHT time!
Link to my PPC Playlist:
https://bit.ly/PPCSharonPlaylist
Chapters for this Video:
00:00 VIDEO INTRODUCTION & EXPLANATION
06:00 PRESENTATION INTRODUCTION FDGZ
07:08 AM I A PPC EXPERT? WHY SHOULD YOU LISTEN TO ME?
10:32 THE STRATEGY THAT ALWAYS WORKS
10:58 WHY USE PPC ON AMAZON?
14:20 THE RIGHT PRODUCTS CONVERT
15:35 PHYSICAL SHELVES vs DIGITAL SHELVES
21:36 BEFORE YOU START PPC
23:30 KEYWORDS WITH PURPOSE
23:40 MY 3 TIER KEYWORD STRATEGY
31:16 PURPOSE BEHIND CAMPAIGNS
37:14 PPC LAUNCH STRUCTURE (NO VARIATIONS)
52:01 PPC LAUNCH WITH VARIATIONS
1:03:45 PPC LAUNCH – BRAND REGISTRY
1:11:23 NEGATIVE TARGETING
1:12:31 IMPORTANT NOTES
1:14:15 EFFICIENCY IS IMPORTANT
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In this video, Dustin Kane from Sellozo shares 5 things all level Amazon FBA sellers can do to improve their Amazon PPC performance, including knowing what to optimize for, how to work with different advertising budgets and use different strategies. Dustin explains automatic targeting and manual targeting campaigns, negative keywords, bid adjustment as well as additional strategies such as a defensive brand strategy and sponsored video ads. At the end of the video, you will find a bonus tip on how to set up a low bid catch-all PPC campaign that always works for Amazon sellers.
โค Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________
๐ฌ Other related videos:
โถ๏ธ Amazon PPC Automation for Lower ACoS and Sales Growth – Sellozo: https://youtu.be/KSZGtIi9QEs
โถ๏ธ 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
๐ More interviews with Amazon experts: https://orangeklik.com/
๐คJOIN Amazon sellers community on Slack: https://orangeklik.com/club/
โค Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________
๐ถ Questions answered in the video:
โค 00:00 How to optimize Amazon PPC campaigns and best launch strategies
โค 01:19 About Dustin Kane and Sellozo
โค 02:05 How has Amazon PPC changed over the last year?
โค 03:37 5 things to improve in Amazon PPC
โค 04:05 Optimize your campaigns – automatic targeting and manual targeting campaigns, negative keywords, bid adjustment
โค 06:55 Know your goal – what are you optimizing for?
โค 08:15 Know the optimal strategy for your budget
โค 11:54 Best launch strategy for low budget – manual campaign with 5-10 keywords as exact match
โค 14:03 Why high ACoS is not always bad?
โค 17:17 Additional strategies, such as a defensive brand strategy and sponsored video ads
โค 23:58 Bonus tip – a low bid catch-all campaign
โค 26:00 How Sellozo can help you
โค 27:57 How often and how you should optimize your Amazon PPC campaigns?
โค 31:15 Why you’re not getting any impressions on your keywords?
โค 33:13 How to estimate PPC budget?
โค 36:51 How to schedule a free demo of Sellozo?
______________
๐ถ About SELLOZO
Sellozo is your fully automated, AI-driven Amazon advertising software growth suite engineered to help Amazon sellers just like you increase sales, lower ACoS, automate campaign optimization, and increase profits. The tool automates Amazon PPC optimization and allows you to focus your valuable time on the rest of your Amazon business while your Amazon advertising automates to reach your ACoS goals.
๐ Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
______________
๐ถ Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
______________
๐ถ About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
———————
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.
Do you feel that youโre spending too much on your PPC campaigns? Watch this video to learn how to lower your overall ACOS for your Amazon PPC campaigns.
Whether you are new to Amazon advertising or looking for Amazon PPC advanced tips & tricks on
how to set up Amazon PPC Sponsored Products ads or wish to lower ACOS, weโve got it covered.
Dive deep with our Director of Advertising Strategy, Lukas Matthews, as he takes you through the ins & out of how to set up Amazon PPC
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Discover EXACTLY how to set up Amazon PPC step by step in this video about lowering the ACOS for
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Topics Covered In This Video:
โข Introduction To Amazon Sponsored Products Ads
โข How To Set Up Amazon PPC – Sponsored Products Ads
โข How to Lower the ACOS with Amazon PPC Campaigns
โข Amazon PPC Advanced Tips & Tricks
Watch other videos in our Amazon PPC advanced tips & tricks playlist to use in future amazon
advertising campaigns from our Lukas Matthews.
Did you learn something, do you have another way of setting up your campaigns? Maybe something
else you’d like to share? Let us know in the comments below the video!!
โฑ
0:00 Intro
0:33 How To Lower Amazon PPC ACOS
0:42 Modify Automatic Targeting Campaigns
3:12 Reallocation Of Spend
4:49 Remove Negative Keywords
6:55 How To Compile A List Of Negative Keywords
8:24 Pro Tip: PPC Spend Allocations
9:11 Adjust Top-Of-First-Page Placement Modifiers
11:25 Remove Generic Keywords
15:11 Conclusion
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This video covers advanced Amazon PPC strategies with the help of a PPC benchmarker from sellics. This Amazon PPC Tutorial 2021 covers Amazon PPC for beginners 2021 all the way through to the advanced seller. This Amazon PPC 2021 tutorial shows you how to evaluate your PPC performance against your competitors, evaluate Amazon PPC advanced metrics and employ Amazon FBA PPC optimization strategies to boost your Amazon PPC marketing. We cover amazon ppc step by step, from your Amazon PPC launch strategy to Amazon PPC management through the growth stage, and finally Amazon PPC optimization 2021. This Amazon FBA PPC Guide and amazon ppc tutorial for beginners looks at important Amazon pay per click advertising metrics like click through rate and Amazon ACoS amongst others so you can form an Amazon PPC strategy to improve your PPC performance. This PPC Amazon tutorial will answer how to fix PPC on Amazon or how to optimize PPC on Amazon through more than one Amazon FBA PPC strategy and multiple Amazon PPC tricks.
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DISCLAIMER: Content on the Dan Rodgers YouTube Channel and extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making investment, financial or business decisions, taking into account your own personal circumstances. Dan Rodgers is not a financial advisor. Always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
๐ด A pretty common question that I get asked what do you put in the bid adjustment area of your Amazon PPC campaigns. You can find this area by going into an individual campaign and clicking on the placement menu. In this article and video I will be walking you through an easy calculation (which you can do manually with a calculator or use this handy Google sheet I made for you.
Google Sheet Top of Search Calculator: https://docs.google.com/spreadsheets/d/1TRFNmGClyHKKV3eAvkN0BsuRA5sOJ_x8J2BK-ONKEfw/edit?usp=sharing
๐ด Click here for the full SOP and Show Notes with Step-By-Step Instructions on Todayโs Video: https://salesfunnelhq.com/bid-adjustment-tos/
๐ด Check out my FREE 8-week Amazon PPC Masterclass by clicking here: https://salesfunnelhq.com/amazon-ppc-masterclass/
Step 1 – Track and Measure Your Results: https://salesfunnelhq.com/amazon-ppc-2019/
Step 2 – Research Your Competitors: https://salesfunnelhq.com/amazon-competitors/
Step 3 – Simplify Your Amazon Keyword Research: https://salesfunnelhq.com/amazon-keyword-research/
Step 4 – Amazon Listing Optimization: https://salesfunnelhq.com/amazon-listing/
Step 5 – Set Up Your Amazon PPC Campaign: https://salesfunnelhq.com/how-to-set-up-ppc-on-amazon/
Step 6 – SCALE your campaigns: https://salesfunnelhq.com/amazon-search-terms/
Step 7 – Optimizing Keyword Bids for Increased Profitability: https://salesfunnelhq.com/amazon-keyword-optimization/
Step 8 – This video going over Amazon PPC Auto Campaigns Hacks: https://salesfunnelhq.com/amazon-ppc-auto-campaign-hacks/
โบ Subscribe: http://bit.ly/2Z2Tmwg to get the best education for selling on Amazon
โบ Podcast: https://savvy-amazon-sellers-by-zonrush.simplecast.com
โบ Find me on Facebook: https://www.facebook.com/groups/zonrush
In this video, I’ll go over simple Amazon PPC strategies that will help you optimize your Amazon advertising campaigns on a low budget. If you’re a beginner selling on Amazon FBA this is a great starting resource for you to make more sales.
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon ๐
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
