Amazon PPC Strategy for Beginners in 2024 | Drive More Traffic and Sales with New Strategy

As a beginner, you might be thinking about what will be the top 3 Amazon PPC advertising Strategies. Before running Amazon PPC advertising campaigns, there are 3 must-follow steps.

The first Strategy is to organize Amazon’s advertising campaign in a way that runs a PPC campaign with only 1 ad group in that campaign. The number of keyword targets in the ad group will be 10-20.

Additional ad groups normally spend minimal amounts, which is not a good strategy. On the other hand, running an Additional 20+ keywords normally doesn’t spend enough. If there are more keywords to run, starting a new PPC campaign with only 1 ad group and 10-20 keywords in that campaign is recommended.

The second strategy is to use all different match types of keywords for advertising campaigns. Trying out all different match-type keywords will allow the harvest of more potential keywords. It is recommended to start a new PPC campaign for all different match types separately and keep pushing the best-performed match types.

The third strategy is to optimize advertising campaigns by the Targeting tab. This is the most effective way to optimize advertising tabs in a very short time. Need filtering out the key KPIs to make proper optimization adjustments.

Here’s a quick overview that discussed in the video:

✅ Managing Amazon’s advertising campaign by running a PPC campaign with only 1 ad group in that campaign
✅ Utilize all different match types of keywords for advertising campaigns.
✅ Optimize advertising campaigns by targeting tab for quick effective adjustments

Remember, Amazon’s advertising campaign strategies need time, and Proper monitoring, data analysis, and making adjustments accordingly can bring the Amazon seller’s expected result.

If you require additional assistance, please comment in the comment section, and we will get back to you with the proper solution.

Time Stamp:

[00:00:00]: Introduction of Top 3 Amazon PPC Strategies for Beginners
[00:00:26]: First Strategy: Organize your campaigns
[00:00:53]: Explanation of organizing campaigns
[00:03:51]: Final recommendation
[00:04:14]: Second strategy: Using different match types
[00:04:32]: Explanation of using different match types
[00:05:41]: Third strategy: Optimize campaigns by targeting tab
[00:06:43]: Explanation of Optimizing campaigns by targeting tab
[00:06:19]: Outro

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Produced by: Ecomclips
Video Editor: Rezowanul Hoque
Production Team: Sazidul Islam, Washek Faysal & Zunaid Zaohar
Presenter: Mahmudul Hasan
Content: Mahmudul Hasan
Supervised by: Rumpa Ghosh
Camera: Zunaid Zaohar

Amazon PPC Strategy for Beginners in 2024 | Drive More Traffic and Sales with New Strategy

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Check Where You’re Overspending on Amazon PPC | Avoid Overspending On Amazon Top of Search Placement

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By the end of this video you should learn:

How To Optimize Your Amazon PPC Campaign For Profitability and Growth.

✔️ – 00:00 – In this Amazon PPC tutorial we will talk about how to check where you’re overspending on Amazon PPC. We will take a look at an Amazon FBA Seller account who had previously left Lucas for a different Amazon PPC agency. Later this client returns due to the agency’s overspending problem.

✔️ – 0:47 – Luke starts this Amazon PPC analysis by reciting his mantra, “More spend is not always the answer”. This video is made for smaller Amazon sellers who want to learn to check where you’re overspending on Amazon PPC.

✔️ – 1:53 – In this part of the Amazon PPC tutorial Luke covers an important message for all Amazon PPC managers. It is important to listen to clients, but it is more important to explain to them and educate them on successful Amazon PPC strategies. Lucas breaks down the 6-figure Amazon client’s PPC account and identifies Total Advertised Cost of Sales (TACoS).

✔️ – 2:40 – We cover a special Amazon client in this example who had over a 15% increase in TACoS in 6 months. Amazon PPC Tip: If Amazon Ad Spend is going up, but Amazon PPC Sales are stagnant or not increasing at the same rate…. you’re spending too much.

✔️ – 3:03 – Sometimes, when handling a 6-figure Amazon brand it’s important to look into more reasons why TACoS increased for most brands including product catalog, quarterly Amazon reports, inventory supply issues, and Amazon price changes. Learn how to pull an Amazon Report that allows you to check where you’re overspending on Amazon PPC.

✔️ – 3:45 – In this part of this Advanced Amazon PPC lesson we show you how to read an Amazon Product Placement Search Term Report to learn where the Amazon PPC budget is being allocated between Amazon Top of Search, Amazon Product Pages, or Amazon Rest of Search.

✔️ – 5:02 – Amazon PPC Trick: Our Amazon PPC Expert Lucas Kwiatkowski drops several Amazon PPC Tips on what to do when you pull the Amazon Placement Search Term Report and you see you’re overspending on Amazon PPC Top of Search. Learn how to use Amazon Rest of Search to your advantage.

✔️ – 5:30 Watch this part of this advanced Amazon PPC video for Amazon PPC Managers and Amazon FBA Sellers for a secret Amazon PPC Tip to beat similar Amazon Competitors.

I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.

This Video:

This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.

I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

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