Eine kurze Zusammenfassung der monatlichen Neuerungen auf dem Marktplatz Amazon
Alles rund um Amazon aus den letzten 4 Wochen
Im heutigen Video erfährst Du alle neuen & relevanten Neuerungen rund um Amazon. Alles was Du als Amazon Seller, Amazon Vendor oder Amazon FBAler beachten musst erfährst Du hier.
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#AmazonSEO #AMAnewsSonderedition #AmazonPPC
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📈 Boost Your Amazon Sales with Effective PPC Strategies 📈
In this comprehensive video, Brandon M Young shares advanced insights into Amazon’s PPC strategies and how to optimize your campaigns for better conversions and profitability. Learn crucial tactics such as:
🚀 Launching targeted campaigns with high relevancy
🔍 Analyzing your performance using impression shares, click shares, and conversion rates
⚙️ Grouping and optimizing keywords effectively
📊 Using Amazon’s advanced data for in-depth analysis and decision-making
🔄 Implementing a feedback loop to continuously improve your campaigns
🎯 Understanding when to push more traffic and when to back off
🔧 Fixing conversion rates by comparing with top competitors and optimizing product listings
Whether you’re targeting keywords like “toiletry bag” or “men’s shaving bag,” Brandon walks you through how to manage your PPC campaigns to achieve top organic rankings and maximize your profitability.
Plus, discover how to troubleshoot low conversion rates using a detailed worksheet that evaluates crucial elements such as main images, packaging, pricing, and more.
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Chapters:
00:04 – Introduction to conversion factors and initial campaign steps.
00:53 – Tracking performance, impressions, and evaluating PPC performance.
02:09 – Strategies for increasing traffic and handling indexing issues.
03:07 – Feedback loop for performance and traffic analysis.
03:37 – Deciding on continuing or abandoning keyword routes.
04:15 – Question about benchmarks for conversion rates.
04:23 – Comparing conversion rates with top competitors.
05:06 – Sending traffic to related keywords and keyword grouping.
05:39 – Importance of targeting one route at a time.
05:58 – Steps to take if conversion rates are low.
06:10 – Detailed worksheet for improving conversion rates.
07:33 – Example of improving a product’s main image to boost sales.
08:30 – Conclusion and information on accessing the full webinar.
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Let’s talk PPC! Bradley Sutton, Helium 10’s Director of Customer Success and Training, is back and here to answer the question, “How do I place on page one for a specific Amazon keyword?”
Look for more questions (and answers) each week. Submit your questions, here: https://helium10.com/questions OR https://helium10.com/ask
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Audit Your Amazon PPC Monthly to See How to Grow the Following Month.
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@Kickstartppc is a boutique Amazon PPC Agency located in Canada with a focus on growing your brand efficiently and profitably. If you are interested in PPC management get in touch email hello@kickstartppc.com
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Seller Board
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Increase your sales with accurate profit analytics for Amazon sellers.
– inventory management
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Data Dive
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Another great tool to have if you’re managing your PPC yourself. With it, you’re able to customize a robust variety of parameters to calculate the potential profits and get started in effectively building your own listing to maximize your positioning.
Mastering Mothers Day with Amazon PPC – Proven Strategies to Boost Your Sales
#AMAZONFBA #AMAZONPPC #ECOMMERCE #amazonppcaudit #amazonfba #amazonranking
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand’s account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
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Timestamps:
0:00 – Introduction
0:14 – Explaining high exact match bids on Amazon PPC
0:31 – Picking a random product example
0:43 – Comparing broad match vs exact match bids
1:14 – Broad match bids are lower than exact match
1:41 – Overbidding on exact match keywords
1:57 – Opportunity to use more broad match bids
2:20 – Need to add negative keywords to broad/auto campaigns
2:39 – Most use exact match only for simplicity
3:19 – Example of using broad match for a seasonal product
4:30 – Speaker’s experience level with Amazon PPC
4:50 – Lifetime ad spend example
5:16 – Why speaker is sharing this information
5:53 – Mother’s Day campaign example with broad match
6:38 – Managing broad match with negative keywords over time
7:40 – Strategic use of broad match for rankings
8:10 – Recent ad spend data comparing broad & exact match
8:58 – 15% lower ACoS with broad match
9:30 – Process for choosing negative keywords
10:07 – Negating exact match keywords in broad campaigns
11:06 – Halloween campaign example with negatives
11:30 – Broad match statistical summary
12:14 – Calculating hypothetical savings from lower ACoS
12:56 – Process for maintaining/adding new negative keywords
13:49 – Value of optimizing with negative keywords
14:26 – Best practices for structuring campaigns
15:53 – Summary & impact of using more broad match
16:04 – Other PPC techniques to lower ACoS
NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand’s account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 Intro/ Amazon PPC Day Parting Changes
0:04 – Testing Day Parting and Seeing Positive Results
0:59 – Increase in Revenue from Day Parting
1:15 – Lower ACost from Day Parting
1:42 – How to Set Up Day Parting (Beginner)
3:17 – Performance-Based Budget Rules
5:10 – Pros/Cons of Performance vs Schedule Budget Rules
6:49 – How Amazon Benefits from PPC Tools
13:36 – Current Limitations of Day Parting Tool
14:05 – Need for Bid Changes not just Budget Rules
15:41 – Downside of Limiting Campaign Budgets
14:52 – Example of Limiting Budget for Non-Peak Times
16:14 – Future Additions Needed for Day Parting Tool
18:11 – Alternatives Like Bulk Sheets for Now
18:30 – Outro/ Bulk Skeets
The first in a real world analysis series, in this episode, I first conduct Amazon keyword research followed by a full Amazon listing optimization and finally preparation of an Amazon PPC launch strategy for a product. When looking at how to launch a new product on Amazon FBA we need to start with how SEO on Amazon works. Amazon SEO begins with keyword research. SEO for Amazon listings ensures they’re optimized for Amazon keyword ranking AKA Amazon product ranking. We first look at how to do Amazon keyword research to establish the best Amazon listing keywords and then look at how to put keywords in Amazon listing areas. We then focus on an Amazon PPC 2023 strategy for the Amazon product launch.,
#amazonfba #keywordresearch #amazonppc
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This tutorial focuses on how to prepare your listing before your Amazon fba product launch. We cover an Amazon seo strategy followed by Amazon keyword optimization and then how to launch new product on amazon through Amazon ppc campaign optimization. The research also serves as our PPC keyword research for the PPC campaigns Amazon will run for us. This will show you in detail what to do before and how to launch a product on amazon.
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions. This channel partners with various related companies. These affiliate partnerships support the channel financially and may provide discounts to those who purchase via the affiliate links. If you purchase via an affiliate link, the Dan Rodgers YouTube Channel may earn a commission on that purchase at no additional cost to you.
Amazon PPC loves eating profit so here is an updated Amazon ranking and Amazon PPC strategy 2023 which explains how to rank on Amazon profitably. We begin with Amazon SEO using an Amazon keyword tool to conduct Amazon keyword research. Keyword research for Amazon products is the crux, doing this well will enhance your Amazon keyword ranking and your final amazon rank across keywords. Organic Amazon keyword ranking is our ultimate goal. We use this Amazon keyword research tool to conduct keyword research on Amazon and build a minimal keyword list to boost our Amazon product ranking. #amazonfba #amazonppc #amazonranking
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In this Amazon PPC 2023 tutorial, we begin with Amazon keyword tips such as how Amazon keyword search volume can lead to terrible Amazon keyword optimization and difficult Amazon PPC management. We then focus on how to rank products on amazon by starting with an Amazon keyword search via an Amazon PPC software. Finally, we refine our keywords for optimal Amazon SEO optimization. If you’re already selling, this should help you with Amazon PPC optimization and if you’re brand new, this will make for a solid Amazon PPC launch strategy and help you rank Amazon product listings.
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions. This channel partners with various related companies. These affiliate partnerships support the channel financially and may provide discounts to those who purchase via the affiliate links. If you purchase via an affiliate link, the Dan Rodgers YouTube Channel may earn a commission on that purchase at no additional cost to you.
