This tutorial will help you understand advanced email marketing. I’ll cover how you should segment emails and increase your open rate, what metrics you should investigate and ultimately how you’ll increase engagement and thereby conversions (and more!)
Many marketers neglect the importance of their email marketing analytics and don’t have a sufficient knowledge about their subscribers, which results in impersonal marketing campaigns. They don’t have a clue about what their subscribers like and what they want to read about.
They send the same emails to every subscriber on the list and ends up with mediocre results.
If you are an email marketer who wants to become the best marketer you can be, then you should listen to some of the advice I give in this video.
I touch upon terms such as click-through rate, click-to-open rate, the power of written and visual content, demographic segmentation and engagement and conversion with lifecycle marketing.
With email marketing analytics, you can analyze your current data and learn about your subscribers’ preferences.
If you want to go more in-depth with email marketing analytics you can read our blog post here:
How to Get in the Head of Your Target Market with Advanced Email Marketing Analytics
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