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Sending newsletters and special offers to customers via email can play a key part in your overall marketing plan, building and strengthening relationships with your customers. In this video, we’ll explore:
– developing a contact list
– targeting audiences based on interests
– building relationships with customers.
V online marketingu se PPC reklamám nevyhnete, mohou přinášet výsledky a vaše produkty lépe prodávat. Proč a za jakých okolností využívat tento typ inzerce? Jak na efektivní správu kampaní? Vše se dozvíte na semináři s expertkou ze Seznam.cz!
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One day, Beck received a message from her friend about someone she should add on social media. Beck didn’t know the person, but her friend told her that if she connected with him, he would give her free money online. Beck decided to go for it – the idea of free money got her really excited.
When she added the man, he started messaging her and offering her money right away. He promised to treat her right, but then he started asking her weird questions. He asked her for her shoe size, height, age – lots of personal details about Beck. Beck responded, but she gave him fake information. Then, the man asked Beck for inappropriate pictures she wasn’t comfortable with.
When she denied his request, he responded by saying that he would still give her the money if she sent his profile to 5 of her friends that were girls – they HAD to be girls. The promise of free money was too hard for her to pass up, so she sent his information to some friends. Some of her friends thought it was sketchy and didn’t add him, but some of them did.
When it was time for Beck to get the money he promised her, he asked her for her address. Then, at that moment, Beck made a big mistake – she sent him her REAL address. Beck’s friends freaked out and started telling him that her address was fake, which made him extremely angry. He started sending Beck scary, threatening messages. At that point, Beck realized she made a huge mistake.
Beck decided to show her school officer the messages and screen shots, and Beck’s school decided to call the police. Beck was even more upset when the police told her that the man she was talking to was likely a criminal, and the whole situation was really scary for her. She regretted giving out any personal information, and the entire experience taught her what it means to stay safe online.
When she looks back now, she can say to herself, “A stranger offered me money on social media – and it taught me an important lesson.”
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https://www.bluehost.com/blog/videos/video-what-is-ppc-6889/ — PPC, which stands for pay-per-click advertising, is one of the best ways to attract visitors to your website. In this video we’ll explain PPC, CPC, and CPM and will help you determine if PPC is right for your business.
PPC is a method of online marketing that allows you to put ads in strategic places all over the internet. The best part: you only pay a fee when your ad is clicked. Instead of attracting visitors organically, you’re essentially buying visits to your site. The fee for PPC, which is typically called the cost per click (CPC), ranges widely. In the United States the average is between $1 and $2. That means some clicks are as cheap as a few pennies while others total more than $50.
So how do you know if PPC is right for your small business? Here are a few reasons we think it’s helpful:
1. PPC is extremely targeted, allowing you to show your ads to who you want, when you want. That means you can target potential customers based on where they’re located, what device they’re using, or even their gender.
2. PPC makes it possible to retarget visitors. Retargeting means advertising to people who have visited your site but didn’t make a purchase. Consider this: only two people out of every 100 visitors to a site will convert to customers. Retargeting means you don’t have to let that 98 percent of your traffic go to waste.
3. PPC is affordable; you only pay when your ad is actually clicked. Even if getting that one click costs $15 but the product you’re selling costs $400, you’re still get a great return on investment.
4. PPC is trackable. It’s easy to see which ads are performing well and which ones aren’t getting clicks.
5. PPC works fast. Building up good SEO takes time, but putting up a PPC ad can lead to immediate results, getting your site at the top of the search results page.
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