pay-per-click trends

Today Sam is talking about how he plans on winning over his competition using Pay Per Click Advertising in 2020! And how you can too!

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Right now the world is rapidly changing, and that goes double, or even triple for any digital industry. Pay Per Click Advertising is constantly innovating and while the basic rule of “You Pay Per Click” will always be around, the way you play the game has changed immensely.

These days you have Smart Campaigns with Google Machine Learning bidding for you, competitors for Google, who has the largest market share are popping up constantly with new and better approaches such as Amazon Pay Per Click or Pinterest or Facebook ads, people are searching differently, and gone are the days of reading now we consume more video than ever.

🕘Timestamps:

0:20 – Context
1:25 – First Trend: Smart Shopping
4:35 – First Trend: Key Takeaways
5:26 – Second Trend: New PPC Platforms
6:57 – Second Trend: Key Takeaways
7:22 – Third Trend: Voice Search
8:34 – Fourth Trend: Video

The PPC Trends of 2020 have already started, so here’s what you need to know to get ahead of your competition and don’t worry we will also explain what you need to do! We don’t do tips without action here at Matter!

So that’s what we’re going to be doing today, talking PPC, CPC, and all the different platforms you can use to target people.

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🎬 Playlists You Might Like:

For Beginners: https://mttr.io/BeginnersPlaylist

Google Ads: https://mttr.io/GoogleAdsPlaylist

SEO: https://mttr.io/SeoPlaylist

FAQ: https://mttr.io/FAQPlaylist

Amazon Advertising / Amazon PPC:
https://advertising.amazon.com/

Microsoft Ads / Bing Ads:
https://ads.microsoft.com/

LinkedIn Ads:
https://business.linkedin.com/marketing-solutions/ads

Pinterest Ads:
https://ads.pinterest.com/

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#digitalmarketing #payperclick #googleads

Check out our top 8 PPC Trends for 2019 and beyond. We cover the top Paid Search, Paid Advertising, Pay-Per-Click Advertising, and SEM Trends and Strategies that were popular in 2018 and will continue to grow in 2019. We aren’t making future predictions for PPC Advertising but rather showing some of the top strategies and tips that PPC Advertisers and PPC Agencies are using.

We put some URLs below for the top PPC Advertising Networks.

8 PPC Trends 2019:

1 – Shopping Ads and Product Ads

Shopping ads and product ads have been very popular and they grew tremendously in 2018. With the growth of Amazon Advertising, Google Product Ads aka Shopping Campaigns, Bing Product Ads, Facebook Collection Ads, and Pinterest Ads, there are more ways than ever to get your products in front of people. In addition, dynamic retargeting continues to be a popular strategy.

2 – PPC Advertising Automation and Testing

Testing will always be a vital part of PPC Advertising, but automated smart bidding strategies and campaigns that optimize for conversions will continue to grow so advertisers can maximize their budget and ROAS.

3 – Audience Targeting and Keyword Targeting

Audience targeting is a huge PPC Trend, but keyword targeting is not going anywhere and will continue to remain popular.

4 – Visual Search PPC Ads

Ad formats like Google Hotel Ads will grow into other industries for different business products and services.

5 – Cross-Channel Tracking & Attribution Modeling

Understanding the impact of your ads and attributing them properly is more important than ever. By using the Attribution Modeling report and tracking your campaigns across channels, you can grow your revenue from PPC Advertising.

6 – Local PPC Advertising Options

Local PPC Advertising campaigns and ads have become more popular

7 – Video Advertising For Branding and Conversions

8 – Different Campaigns for your Campaign Goals

Helpful URLs for Pay-Per-Click Advertising Networks and Trends:

Amazon Ads Homepage: https://advertising.amazon.com/

Google Ads Homepage: https://ads.google.com/home/

Facebook Ads Homepage: https://www.facebook.com/business/ads

Facebook Ads Bidding Strategies: https://www.facebook.com/business/help/1619591734742116

Bing Ads Homepage: https://bingads.microsoft.com/

Bing Ads Smart Bidding Strategies: https://help.bingads.microsoft.com/#apex/3/en/56786/1

LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads

Attribution Modeling: https://support.google.com/analytics/answer/1662518?hl=en

How To Win At Pay Per Click Advertising In 2020! – PPC Trends

Top 8 PPC Trends For 2019 – Pay-Per-Click Advertising and SEM Trends and Strategies