Find out what PPC advertising is and discover how it can help your business. In this video, Maggie explains why PPC can be the most effective digital marketing strategy and an ideal starting point for your business. She covers the benefits of using platforms such as Google AdWords and Bing as well as discussing the flexibility of Pay-Per-Click advertising. Maggie is a fully-certified PPC specialist who has been working and studying within digital marketing for 10 years. She established Brighton based PPC consultancy, Vixen Digital, who are a certified Google partner.
What did SEO expert Brian Dean learn in 2022 and what are his predictions for 2023?
Find out what he has to say about Google’s helpful content update and how that will evolve and improve search results in the year ahead!
💡 WATCH MORE 💡
This is only one episode of Wrapping Up 2022 Series on Semrush Academy!
No matter where you’re at in your digital marketing career, this series aims to inspire your goals and resolutions. Watch more Academy experts sharing lessons learned throughout 2022 – both professional and personal – as well as predictions for 2023.
📣 Watch more episodes for free here ▶︎ https://www.semrush.com/academy/series/wrapping-up-2022/
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The speaker’s opinions are their own and might not match the opinions of Semrush.
#seotips #seo #seoin2023 #2023predictions
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Sí, ha sucedido, hemos continuado con el podcast y hoy os traemos a Romuald Fons, Martí Gamarra y Javier Martínez haciendo un debate de SEO contra SEM.
Está mal que lo digamos nosotros, pero el capítulo de hoy está muy guapo. Nos los pasamos genial grabándolo y se compartió mucha información útil. Míralo entero porque vale la pena, de verdad.
Queremos saber vuestra opinión en los comentarios con el mismo respeto con el que nosotros hemos tratado el tema en el Podcast ✌ 🕊
Por cierto, ya estamos en todas las plataformas de Podcast y hemos decidido que habrá un capítulo cada 2 semanas. Si tienes ideas de qué podemos hablar, también compártelas en los comentarios.
Índice:
00:00:00 Intro
00:00:50 Explicación del debate
00:01:54 Debate SEO vs SEM
00:05:56 La situación de Facebook Ads
00:09:11 Cuándo hacer SEO o SEM
00:28:21 El problema con Tik Tok
00:39:58 La época dorada
00:45:15 Branding
00:50:22 El sector del SEO
00:57:51 Otros temas
El video que mencionamos sobre el Black Friday:
Si alguna vez te has planteado dedicarte de forma Profesional al SEO o si ya eres SEO y quieres pasar al siguiente nivel, échale un vistazo a nuestro Máster de SEO. Vale la pena, de verdad 👇
https://bigseo.com/academia/curso/master-seo/
Learn from SEO consultant Cyrus Shepard about using internal links to improve crawlability and drive more traffic to your pages. Read the full transcription here: link.
In this webinar we cover:
– The power of internal linking for SEO
– Research insights and best practices
– How to optimize your internal links in 2022
—
Discover a variety of in-depth SEO learning resources:
Wix SEO Learning Hub
https://www.wix.com/seo/learn
More Wix SEO webinars
https://www.wix.com/seo/learn/webinars
Read Cyrus’ Google SEO case study on 23 million internal links here:
https://zyppy.com/seo/internal-links/seo-study/
How long does it take to see results from SEO? Find out how long it’ll take to see results from your SEO efforts (and what you can do to speed things up)
Timestamps:
00:00 Introduction
01:05 Why SEO takes longer
05:42 How long it takes SEO to work for new websites
07:55 Avoid The Google Sandbox
08:40 Topical Authority Launch
09:24 Avalanche Technique
10:15 Fully Optimized Content
11:16 Expired Domains
11:59 301 Redirects
12:20 PBN Links
LINKS & RESOURCES
The Affiliate SEO Mastermind FB Group: https://www.facebook.com/groups/thelabresults
Google Sandbox Video: https://youtu.be/dhra3gbPQvM
Link Building Video: https://youtu.be/2bV9znVrUoQ
Ahrefs: https://ahrefs.com/
Interview with Kyle: https://youtu.be/frxMhxQXJLc
Surfer: https://surferseo.com/
Onsite Optimization Video: https://youtu.be/_PdU7bY6qWw
Odys (+ Get $100 Free Credit): https://odys.global/
RankClub: https://rankclub.io/
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Subscribe here
►► https://www.youtube.com/MattDiggity?sub_confirmation=1
Download the SEO Business Scaling Guide FREE
►► https://diggitymarketing.com/seo-business-scaling/
For more Beginner SEO Videos, check out this Playlist
►► https://www.youtube.com/playlist?list=PLon5tUqnLX4wLfwC86aX0WM_AWOLHF-FR
Broad match keywords get a bad rap. Plenty of “experts” talk about how broad match keywords drive low quality traffic and recommend using exact, phrase or broad match modifier.
Jason Parks of The Media Captain discusses how broad match modifier can drive some of the most qualified traffic to your website at a fraction of the price of other bidding mechanisms.
[0:22]: What Are Broad Match Keywords?
[1:04] When Can Broad Match Keywords Be Bad?
[1:30] When Broad Match Keywords Can Be Great
[2:14] How to Improve Performance with Broad Match Keywords
[2:53] How Broad Match Drives a Lower Cost Per Click
[3:20] How to Monitor Results
Mentioned Resources:
Understanding Match Types: https://support.google.com/google-ads/answer/7478529?hl=en
Our LinkedIn Ads tutorial is perfect for beginners and we go over every different type of LinkedIn PPC Advertising option. LinkedIn ads can be a great option depending on your business and you have several different options. Our LinkedIn Advertising tutorial was created in 2017 and should be relevant into 2018.
Best Practices: Our 2 major best practices are to track your campaigns into Google Analytics and create multiple ads for every campaign. It is vital to test and optimize your campaigns so you can drive conversions and drive sales.
LinkedIn Advertising Article on Surfside PPC: https://surfsideppc.com/linkedin-advertising-tutorial-create-linkedin-ads/
First, we go over LinkedIn Sponsored Content Ads, which are a native advertising ad format that go in the LinkedIn Newsfeed. You can show your ad across devices and reach plenty of audiences. You can choose from custom audiences, retargeting, member groups, job titles, company, company titles, gender, location, interests, and more. There are plenty of ways to narrow your audience.
One of the best things about LinkedIn Sponsored Content Ads is that you can drive leads right through your feed. There are LinkedIn Lead Gen Forms that can convert people on mobile easily. You can drive leads for your business, for your event, or for your conference.
Attract new followers and start building your LinkedIn profile audience by running Pay-Per-Click Advertising. Your ad can go on desktop, tablet, and mobile devices, and you can easily set your budget as well as cost-per-click constraints.
Second, we go over Text Ads, which are LinkedIn Ads that run on the right hand side of Desktop devices. You will usually see about three ads listed together with a small icon, a headline, and a short description. You can advertise your product or service by utilizing these right hand column ads on LinkedIn. You have the same targeting options as sponsored content but these ads only run on desktop devices.
Third, we go over LinkedIn Sponsored InMail Ads, which are ads that allow you to send personalized messages to prospects using LinkedIn Messenger. You can send these on mobile, tablet, or desktop devices and the design is completely responsive. LinkedIn recommends using Sponsored InMail Ads to boost registrations to webinars, events, and conferences. In addition, you can drive conversions for your products or services for your business. Lastly, you can promote downloads of content like eBooks, white papers, videos, infographics, images, and more.
Learn More Here: https://business.linkedin.com/marketing-solutions/ads
Learn how to create your strategy and budget accordingly.
Watch the full course for free: https://bit.ly/3gyzJpa
0:11 Platforms like Google AdWords and Facebook have made it so that anyone can use them
0:53 PPC strategy
1:37 Establish milestones along the way
1:48 You need a strategy
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You might find it useful:
Conduct your bird’s-eye research of any website with the help of the Domain Overview report:
➠ https://bit.ly/3gyJeEy
Learn how to use SEMrush PPC tools in our free course:
➠ https://bit.ly/3ce2h3F
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Launching a campaign is easy. However, just because you do it, doesn’t mean it works. You need strategy. Platforms such as Google Ads and Facebook have made it so that anyone can use them. An Ads account can be created in a few clicks and launched by following their step by step process. This process, incidentally, includes entering your billing details. Before you know it you’re paying for clicks to your website.
Facebook makes it even easier by prompting you to turn your Facebook posts into ads. Great example of what a very important part of the strategy – the call to action: “Boost this Post”.
By following these steps, you will successfully launch a campaign, but your campaign may or may not be successful. You will spend money on clicks, but most likely you will not earn more from those clicks than they cost you.
What you need is an effective PPC strategy.
You need a strategy behind the way you use the tools, messages, and images, the PPC platform provides. All of this serves to have your ads seen by qualified internet users, users that have, or could have intent to buy. You need a well planned strategy behind both the ads themselves, and the steps the users take on your website in order to convert.
The bottom line is that you need to have a strategy on how you reach a portion of those billion users on the internet and lead them on a journey from point “a” to point “b”, from the click to the sale.
Most users embarking on this journey, by clicking, on your ads will not finish it. You need to establish milestones along the way to help optimize your traffic as well as to optimize the path you take users on to becoming your paying customers. For that, you need a strategy behind how you track and measure the progress of users along the journey.
Before we dive into actual PPC advertising, showing your ads and getting users to begin their journey, you need to plan the route they take to its end, to the sale. Think of it like really good Google Maps instructions. If not, they could get lost along the way and go from being a potential sale to one of those billion internet users out there that will never buy your product or service.
2. FUNDAMENTOS DEL SEO – 04:01
– Que es SEO
– Beneficios del SEO
– Fases SEO
– Motores de búsqueda
– Las SERP
– Los Factores de Posicionamiento en Google
4. PALABRAS CLAVES – 01:07:18
– Keyword research
– Short Tail, Middle Tail y Long Tail
– LSI
– Keyword density
– Disposición y Prioridad
5. ENLACES Y URLs – 01:46:03
– URLs amigables
– Entrantes
– Salientes
– Interno
6. LOS SITEMAP – 01:57:51
– Que es y su importancia
– Organización
– Robots
– Creación de un sitemap
7. EL UI/UX – 02:10:33
– Interfaz de usuario (UI)
– Experiencia de usuario (UX)
– Interacción
– Velocidad de carga
– Contenido Freshness (Fecha de publicación)
– Estructura y contenido:
○ Breadcrumbs
○ Taxonomía
○ Tabla de contenido
○ Favicon
○ Anchor Text
○ Caja de búsqueda
○ Página de contacto Página Quienes somos
○ No cuentan comentarios y testimonios
○ Política de Privacidad, Términos Legales y Cookies
8. PAGERANK – 02:37:39
9. HOSTING Y DOMINIO – 02:41:48
– Hosting
– Dominio y Autoridad
– SSL
– Servicios integrados
10. HERRAMIENTAS DE AYUDA – 02:51:35
– Google Trends
– Google Speed
– Google Analytics
– Google Ads
– SemRush
– KeywordTools
– Títulos para las palabras clave
– Autoridad de Dominio
– Traffic Travis
– Manejadores de contenido o CMS
11. SEO LOCAL – 03:18:23
– Nap
– Nombre de la ciudad
– Google My Business
– Reseñas
– Google Maps
– Directorios locales
– Valoración de reseñas
– Optimizar contenido en el website
– Linkbuilding
12. ACCIONES A EVITAR – 03:32:54
PARTE II – PROCEDIMIENTO
13. FASE 1 – SEGMENTACIÓN DE AUDIENCIA – 03:44:27
– Crear Buyer Persona
– Análisis de la competencia
14. FASES 2 – PALABRAS CLAVES – 03:50:45
– Planificar de Google
– Google Trends
– Answer the public
15. FASE 3 – CREACIÓN DE CONTENIDO – 03:55:44
– Tabla de contenido
– H1, h1, h3
– Metaetiquetas
– Imágenes
– Videos
– Audios
– Mapas internos
– Links
– Url amigable
16. FASE 4 – PUBLICACIÓN – 04:02:27
– Publicación de contenido o post
– Indexación
– Integración en redes sociales
– Integración en Google My Businnes
– Integración en Google site
– Integración en blogger
– Integración con shoelace
– Integración con Google grupos
– Enviar por email para los suscritos
17. FASE 5 – PROCESO CONTINUO – 04:09:57
– Creación post
– Publicación en redes sociales
– Promociones y valor agregado
18. FASE 6 – MONITOREO DE LOS AVANCES – 04:13:50
– Analítica web
19. FASE 7 – RETROALIMENTACIÓN – 04:19:16
– Optimización de html
– Optimización del contenido
– Actualización según recomendaciones de Google
