In this video, we’ll give you all the info you need about the The Expert Guide to Google PPC Advertising – Google Search Ads Bangla Tutorial 2022 Part-2
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🤔 Video Breakdown 👇
Today we are breaking down AMAZON PPC and how to set up and optimize Manual Keyword PPC campaigns for Amazon FBA Private Label. If you enjoyed or learned something new Hit that subscribe button for me 🙂
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𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐲 𝐒𝐡𝐞𝐞𝐭 𝐚𝐧𝐝 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐏𝐏𝐂 𝐀𝐜𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐭𝐨 𝐄𝐁𝐑 𝟑.𝟎
Creating Relevancy sheet is one of the most Important things to do when we are structuring PPC campaigns or we want search terms for optimizing our listing, In this video I will help you creating relevancy sheet and also telling you guys how to structure PPC campaigns and dividing SV.
𝑇ℎ𝑖𝑠 𝑖𝑠 𝑡ℎ𝑒 𝑒𝑙𝑒𝑣𝑒𝑛𝑡ℎ 𝑝𝑎𝑟𝑡 𝑜𝑓 𝑡ℎ𝑒 𝑡𝑟𝑒𝑛𝑑𝑠𝑒𝑡𝑡𝑒𝑟 𝑠𝑒𝑟𝑖𝑒𝑠, 𝑇ℎ𝑒 𝑝𝑢𝑟𝑝𝑜𝑠𝑒 𝑖𝑠 𝑡𝑜 𝑒𝑛𝑎𝑏𝑙𝑒 𝑒𝑎𝑐ℎ 𝑎𝑛𝑑 𝑒𝑣𝑒𝑟𝑦 𝑝𝑒𝑟𝑠𝑜𝑛 𝑖𝑛 𝑜𝑢𝑟 𝐸𝑛𝑎𝑏𝑙𝑒𝑟𝑠 𝐶𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦.
#ppc #ppccampaign #howto
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Saqib Azhar ambition is to raise awareness and empower people in every city of Pakistan by guiding them through International eCommerce. He Pride himself on having ear to the ground with all the latest trends in the eCommerce field, and also on enabling our local population to build up businesses on the largest eCommerce platforms.
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Learning how to budget for PPC requires some math, and Chris from the WebFX Internet Marketing team has the formulas you need to figure everything out.
In addition, you’ll gain some insights into how to make the most of your budget.
⌚ Video timestamps:
00:00:00 // Introduction
00:00:26 // PPC budget basics
00:01:20 // Average CPC formula
00:02:06 // ROAS formula
00:03:09 // The PPC budget calculations
00:03:57 // Tips for getting the most from your budget
00:04:58 // Conclusion
🎥 Check out these videos to keep learning!
How to choose a PPC agency ▶ https://youtu.be/kQLOWau-OgQ
PPC audit guide ▶ https://youtu.be/3mHTxK58cI8
Answering common PPC questions ▶ https://youtu.be/h7B47-FhVnA
📘 We also have written content on our website!
What is PPC? ▶ https://www.webfx.com/ppc/glossary/what-is-ppc/
Cost of PPC ▶ https://www.webfx.com/ppc/pricing/
How PPC bidding works ▶ https://www.webfx.com/ppc/learn/how-does-ppc-bidding-work/
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Looking to audit your pay-per-click (PPC) ads? Don’t start your PPC audit until you watch this video!
PPC expert Adam goes over 8 steps you should follow when auditing all of your PPC campaigns, including ads running on Google Ads (formerly Google AdWords), Amazon, and any social media platform.
When you say you want to conduct a PPC audit, this means you need to audit all of your PPC ads. Make sure you know which platforms you use for digital advertising so you don’t miss a thing.
What is a PPC audit, you ask?
Basically, when you audit your PPC campaigns, you analyze the performance of all of your ads. The most important thing you need to track is if you’re seeing a positive return on ad spend. If you’re spending more on ads than you’re making in revenue from the ads, it’s time to reevaluate your campaigns (or partner with an agency like WebFX that will do it for you).
During your PPC audit, you’ll also evaluate how people are interacting with your ads. Maybe you’re not targeting the right audience or your ad copy isn’t resonating with the people you’re trying to reach.
This will all be determined in a thorough PPC audit.
The 8 steps to a PPC audit (with timestamps) are:
1. Determine a period of time to audit // 00:01:02
2. Export your PPC campaign data // 00:01:31
3. Record bid and budget information // 00:01:50
4. Review your quality score // 00:02:21
5. Dive into your ad click-through rate and conversion rate // 00:02:59
6. Analyze your ad targeting // 00:03:32
7. Analyze the content of your ads // 00:04:28
8. Use your PPC audit findings to make changes // 00:05:08
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Pay-Per-Click Advertising aka PPC Advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budget towards paid advertising.
PPC Advertising article on Surfside PPC: https://surfsideppc.com/ppc-advertising/
What is Pay-Per-Click Advertising (PPC)?
Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.
Why Use Pay-Per-Click Advertising (PPC)?
– Businesses can easily promote current offers, discounts, products, and services.
– Advertisers can easily track total clicks, cost per click, and return on ad spend (ROAS).
– Ads are targeted, which helps drive conversions like leads and sales.
PPC vs. SEM vs. SEO:
– PPC is any form of paid advertising where Advertisers pay for each click on their ads.
– SEM is when Advertisers pay for their website to appear on the search results pages.
– SEO is when Marketers optimize their website and their content to appear on the search results pages.
Simplified PPC Process for an Advertiser:
1. Choose your PPC channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for PPC traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize
Are you wondering how to determine if your PPC campaign is profitable? The key is understanding how to calculate your Return on Investment and Return on Ad Spend.