The right set of PPC tools can give you an edge over your competitors. There are a lot of choices, so we’ve put together a list of five you might want to try to get started.
This list includes tools to help you manage your PPC campaigns, optimize your PPC assets, research your competitors, and track your performance.
Unfamiliar with PPC? Here’s a quick overview.
PPC, which stands for pay-per-click, is a form of digital advertising in which you pay for clicks on your ads. PPC ads appear on social media, in search engines, on websites, and in other places across the web. They appear in front of users through an online auction. Factors such as your bid, your ad’s relevance to the user, and your ad quality all impact whether someone sees your ad.
Looking to learn more about PPC advertising? Get started on our website ▶ https://www.webfx.com/ppc/learn/
⌛ Video timestamps:
00:00:00 // Introduction to the PPC basics
00:01:21 // Tool 1. Google Ads
00:02:05 // Tool 2. Google Analytics
00:02:45 // Tool 3. VWO
00:03:31 // Tool 4. SpyFu
00:04:14 // Tool 5. MarketingCloudFX
🎥 Check out these videos to keep learning!
Keyword research tools ▶ https://youtu.be/sCeO5vIkc8o
Digital marketing tools ▶ https://youtu.be/Gbys1oHIUTQ
SEO tools ▶ https://youtu.be/wMLWuTEisC8
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List of organizational tools ▶ https://www.webfx.com/blog/marketing/8-organizational-tools-keep-marketing-team-organized/
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1. GOOGLE ADS EDITOR
Google Ads Editor is one of the most-utilized tools for PPC campaigns. It’s used during the account-building process to create accounts, and it’s the ideal tool for large-scale adjustments and fixes. It can easily accomplish a lot in both quantity and scale. You can make multiple changes in large amounts and upload them all at once to maximize efficiency.
2. MICROSOFT ADVERTISING
Formerly known as Bing Ads Editor, Microsoft Advertising is the Microsoft counterpart to Google Ads Editor. It can handle and complete roughly the same amount of work as Google Ads Editor can, and it’s utilized in the same manner, but for Microsoft applications.
3. SEMRUSH
SEMrush is a tool that’s regularly used to inform decisions about PPC campaigns. It helps PPC pros stay on top of industry trends and insights. You can also use it to research your competitors. Understanding what keywords your competitors are using helps you separate your business from the pack. And understanding how keywords are working—or not working—for your competitors can inform positive strategies for your PPC campaign.
4. GOOGLE KEYWORD PLANNER
Google Keyword Planner is used mainly for new accounts. It develops an understanding of local or national impressions, keywords, competition, and more. And it’s also beneficial for discovering costs on keyword estimates. These will vary a lot depending on the industry and on long-tailed or short-tailed keywords targets.
5. GOOGLE TRENDS
Google Trends is helpful for troubleshooting. When campaigns experience sudden drops that seem random or that lack an obvious explanation, this tool can provide some clarity. It offers reliable insights into groupings, seasonality trends, regions, and more.
AdWords managers need to bring their best tools to work with them.
Tools can help us save time and increase our efficiency.
(Read full article – ahttps://goo.gl/EhHrNY)
Sign up for FREE Google AdWords Mini-Course – https://goo.gl/9hXnSP
With good fundamentals and the right strategies in place, PPC tools can help us scale our results.
Today I’m sharing my 10 favorite PPC tools with you. Check out my list below, and pack as many of these tools as you can into your PPC toolbox.
Here’s our list of Top 10 PPC Tools.
#10 Adalysis
Want to automate your ad testing? Use Adalysis. Ad rotation and testing is key to good PPC performance. Turning off poor performing ads and doubling down on ads that convert is one of the best ways to increase your efficiency.
Ad testing takes daily management and statistical analysis. Adalysis tracks, measures, and optimizes your ad selection, allowing you to automate ad copy testing.
#9 Scrape Box
Scrape Box is an old school keyword tool, but it’s still one of the best! This is a desktop application that scrapes search engines and websites for keyword data. You can use Scrape Box to generate 100’s to 1,000’s of potential keyword ideas for your ads
The best part? Because Scrapebox is a desktop app, it’s a lot harder to get shut down by Google for harvesting the web.
#8 Google Analytics
Google Analytics (GA) is a must-use AdWords tool. The AdWords interface is great at showing you cost and click data. But how will you know what visitors do on your landing pages? That’s where Google Analytics comes into the picture.
Also, integrating GA with AdWords allows you to push conversion tracking, remarketing and cost data back and forth between both interfaces.
GA has eleven reports and counting that are specific to AdWords.
Think of Google Analytics as the jelly in your AdWords peanut butter.
Need help connecting your AdWords account to Google Analytics? Check out our post on conversion linker to learn more about linking AdWords to GA.
#7 KeywordTool.io
Keyword Tool uses Google’s autosuggest to generate 100’s of variations of your target keyword. You can use keyword tool to create comprehensive lists of long tail keywords quickly. This tool is also great for creating negative keyword lists.
#6 SEMrush
SEMrush is one of the most elite all-in-one competitive research tools. This tool allows you to analyze which keywords your competition is targeting. You can also see how much your competition is spending on ads.
SEMrush is the gold standard in digital marketing for competitive keyword research.
#5 AdWords Scripts
AdWord Scripts are the ultimate automation tool. Almost every repetitive task you do in AdWords can be automated using scripts.
You can write scripts to manage your bids, or adjust ad rotation based on conversions. Essentially, you can use scripts to automate just about any strategy or process that has a set of rules.
Using scripts is one of the bests ways to maximize efficiency in large accounts.
#4 Zapier
Zapier isn’t really an AdWords tool. In fact, it doesn’t even integrate with AdWords. But it’s such a effective tool it still makes our list.
Zapier connects 1,100+ apps to each other. Connecting your tools to each other saves you from wasting time on repetitive file transfers and manual data uploads.
You can use Zapier to move your AdWords lead data from a Google Sheet to your CRM. Or you can set up automation to email your leads to clients or co-workers. Zapier can also send you Slack notifications from your sales interface or shopping cart.
Simply put, Zapier can automate almost everything you need to do outside of AdWords.
#3 Google Keyword Planner
Google Keyword Planner (GKP) gives you keyword data direct from Google.
Keyword Planner provides search volume, CPC data, and keyword suggestions.
Keyword Planner isn’t the only keyword suggestions tool out there. In fact, it often recommends the most broad/highly trafficked keywords instead of the niche opportunities you can find in Scrapebox and Keywordtool.io. But keep in mind, Google has more advertising data than any other platform. Keyword Planner allows you to tap directly into this data, even if the numbers change as you start to run your own ads.
Killer feature: Keyword Planner allows you to import keywords into your advertising campaigns seamlessly.
(Read full article – ahttps://goo.gl/EhHrNY)
Sign up for FREE Google AdWords Mini-Course – https://goo.gl/9hXnSP
