Check out our top 8 PPC Trends for 2019 and beyond. We cover the top Paid Search, Paid Advertising, Pay-Per-Click Advertising, and SEM Trends and Strategies that were popular in 2018 and will continue to grow in 2019. We aren’t making future predictions for PPC Advertising but rather showing some of the top strategies and tips that PPC Advertisers and PPC Agencies are using.
We put some URLs below for the top PPC Advertising Networks.
8 PPC Trends 2019:
1 – Shopping Ads and Product Ads
Shopping ads and product ads have been very popular and they grew tremendously in 2018. With the growth of Amazon Advertising, Google Product Ads aka Shopping Campaigns, Bing Product Ads, Facebook Collection Ads, and Pinterest Ads, there are more ways than ever to get your products in front of people. In addition, dynamic retargeting continues to be a popular strategy.
2 – PPC Advertising Automation and Testing
Testing will always be a vital part of PPC Advertising, but automated smart bidding strategies and campaigns that optimize for conversions will continue to grow so advertisers can maximize their budget and ROAS.
3 – Audience Targeting and Keyword Targeting
Audience targeting is a huge PPC Trend, but keyword targeting is not going anywhere and will continue to remain popular.
4 – Visual Search PPC Ads
Ad formats like Google Hotel Ads will grow into other industries for different business products and services.
5 – Cross-Channel Tracking & Attribution Modeling
Understanding the impact of your ads and attributing them properly is more important than ever. By using the Attribution Modeling report and tracking your campaigns across channels, you can grow your revenue from PPC Advertising.
6 – Local PPC Advertising Options
Local PPC Advertising campaigns and ads have become more popular
7 – Video Advertising For Branding and Conversions
8 – Different Campaigns for your Campaign Goals
Helpful URLs for Pay-Per-Click Advertising Networks and Trends:
Amazon Ads Homepage: https://advertising.amazon.com/
Google Ads Homepage: https://ads.google.com/home/
Facebook Ads Homepage: https://www.facebook.com/business/ads
Facebook Ads Bidding Strategies: https://www.facebook.com/business/help/1619591734742116
Bing Ads Homepage: https://bingads.microsoft.com/
Bing Ads Smart Bidding Strategies: https://help.bingads.microsoft.com/#apex/3/en/56786/1
LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads
Attribution Modeling: https://support.google.com/analytics/answer/1662518?hl=en
