Do you want to win on Google SEO but feel that the knowledge you’re getting is overcomplicated? In this video, you’ll learn the 3 things that actually work in SEO today.
I get asked a lot about how I’m reacting to the latest Google updates. The truth is I have one method that I follow every single time there is an update. I’m excited to share it with you so that you know exactly how to handle it the next time your site is hit.
Here’s the webinar I mentioned in the video: https://youtu.be/wGtcEFjD81I
Here is the website that we revamped the monetization on: https://youtu.be/UUTYXPoLKDA
And here is some info directly from Google on how they organize search: https://www.google.com/search/howsearchworks/
Have a question or idea for a video? Or maybe you want your site or a specific article reviewed. Let me know here: https://forms.office.com/r/9VYNvRUzaN
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Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.
What Google’s Quick Read tells us about the future of SEO. If you haven’t seen yet, Google’s running an experiment called Quick Read. It is where they let you know in the search results if something is fast read or not. It looks something like this. It’s actually been going on for a bit. So why do you think Google’s running this experiment? Let me know in the comments. I’m really curious to hear your thoughts.
Do you think it’s because they want to point out something is short, something is long, something is bad, something is good, let me know, right? No one really knows the answer. Google’s not telling us. But I have some insights. Well, think of it this way. We took some data from Ubersuggest. We looked at 562 informational search queries. Can you guess what percentage of the first page results contained over 2000 words? A whopping 41.9%.
As a searcher, do you prefer reading long articles or short ones? The reality is, you don’t care what the length is. You just want the answer to your question as quick as possible. In other words you want someone to solve your problem as quick as possible. Whether that’s one second or a minute, you ideally don’t want to take too long. If you can get it in a minute, great. If not, then you’re hoping to get in two minutes, and if that’s not possible you’re ideally hoping to look to get the solution to your problem within three minutes and so forth, so on.
But no one wants to read a 10 minute article to find the answer when they could have gotten the answer in one minute. A great example of this is, would you want to read a 10 minute article that breaks down the answer to two plus two? Of course not. You just want to know that the answer is four. SEO isn’t about word count. And you can see this with what Google is trying to do here with their Quick Read test.
Don’t optimize your content for length, optimize it for quality, and give people what they want as quick as possible. Sometimes you just need 10,000 words to do that, and sometimes you only need 300 words. Google wants people to get the answers to their problems as quick as possible. It’s why when you type in stuff like Las Vegas weather into Google, you see weather right away instead of having to go to a random webpage.
If you want to do well in the long run, optimize for giving people what they want in the least amount of words as possible. Just imagine yourself searching Google for solution. Are you going to go click on a quick read result, or are you going to take the long painful path? I’m just saying giving people what they want as quick as possible is the ideal thing to do. That’s how you win with content marketing in the long run.
Now, if you need help with your content marketing strategy trying to figure out, hey, should something be long, short, how can I give that impact as quick as possible even though my competitors have really long content? Check out our ad agency, NP Digital where we help our customers do this. If you just have any questions, leave a comment below. I’m here to answer them, help you out. If you enjoyed this video, like it, share it, tell other people about it. Thank you for your time.
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These three SEO myths can ruin your SEO career if you keep believing in them. Save yourself from these three.
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3 SEO Myths That Will Ruin Your SEO Career | SEO Career Advice From SEO Professional
Art of fake SEO teaching:
Google My Business listing me social media links kaise jode:
SEO Last Month:
1 Mahine me Google Listing Ko Top Par Kaise Laye:
Google Analytics –
Marketing & Advertising Of Restaurants –
3 SEO Myths That Will Ruin Your SEO Career | SEO Career Advice From SEO Professional
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3 SEO Myths That Will Ruin Your SEO Career | SEO Career Advice From SEO Professional
SEO is about to change. Are you ready? Today I’m going to break down one SEO trend that is about to change everything in 2022 and how to use it in your favor.
So what’s this trend? Do you think is going to be voice search. Do you think it’s going to be SEO on page SEO? Do you think it’s going to be backlink building? What do you think that trend is going to make everything change in SEO in 2022? Seriously, what do you think it is? I’ll give you a hint. It’s something related with tools. Can you guess what it is?
It’s actually automation. Automation is going to make everything much easier specifically, with content writing. So think of it this way. What happens if you can end up doing content writing that’s semi-automated using the GTP3, right? There’s a lot of tools out there like Jarvis that makes things really easy and it won’t create content that’s perfect, but it’ll create more than half of it. And then you can just go in there and modify it and adjust it.
Also tools are already doing competitive analysis and doing research, right? You use tools like Ubersuggest, it’ll tell you what’s working? What keywords are competitive? What doesn’t work, but check this out. What happens if more marketing could be automated? In Ubersuggest in 2021, we already released in beta, tools and scripts that you can put on your website that automates a lot of your on-page SEO. Tools like Jarvis automatically automate a lot of the content creation process. So what happens if you just start tacking on all these things.
If you start plugging all these tools together, you can automate a lot of your SEO, which will then make your life easier. Just imagine, you create a site error by publishing a new page and you don’t have to fix it. Ubersuggest fix it for you. Or you want to write content on a new topic that you’re not as familiar with. And you’re sending it to a great writer. They can use Jarvis to plug in some information and then boom, it cranks out a content piece for them that they just have to modify and cleanup.
And these tools are delivering, ready to write content, that’s not just outline, but that’s super thorough. And that can be valuable based on a lot of the top ranked pages already that are out there on Google. So let’s go over some of these tools, frase.io, Clearscope, surfer.seo. That’ll help with a lot of the content creation and the keywords.
Other tools, even some that help you write your content that we’re discussing are things like Jarvis.ai and Outranking.io, Copy.ai and Copysmith. And when it comes to on-page SEO, Ubersuggest is working on automating all of it. It’s already in beta and it works for WordPress. And then eventually we’re going to automate all on-page SEO, as well as all content creation. And then the long-term goal is even automate link building as well. So if you want to use automation in your favor, here’s what I would start with. And you can start in this order. I would specifically start with content and just use one of the content tools that I mentioned and use that to cut down your content time.
Then the second thing I would do is increase the amount of content you’re creating because your writing team should have more time. And then the third thing I would do is create a project flow within Ubersuggest, So when you go to Ubersuggest, and you create a project flow, you know, it’s tracking your rankings, your on-page SEO. You’ll then get notified when you can automate your on-page SEO. So then you don’t have to fix anything. So that way you’ll be right there in front of the line.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Seo Predictions For 2021 🔥 All What You Need To Know
🌟 SEO ADVICES 👉 http://darwin-gp.com
A good strategist knows that familiarity with the terrain often helps you win the battle. When you look at the big picture and understand all the factors, you can make predictions and gain an advantage. And information is one of the most valuable currencies in the digital age. So as we start a new year, we look to the future. In this video, we explore SEO predictions for 2021 and how companies can benefit from those predictions. Watch this video to the end so you don’t miss the most important things.
Before making SEO predictions for 2021, you need to look closely at the facts.
Approximately 60% of marketers say that SEO attracts more leads than any other digital marketing approach.
More than 70% of marketers cite content marketing as their most effective SEO tactic.
Only 25% of online users view the first page of search results.
Sales experts say organic leads have a 14.6% conversion rate, while outbound leads are only 1.7%.
Up to 80% of people tend to ignore paid advertising in search results.
10% of search queries today are voice queries.
More than 70% of local search queries end up with consumers visiting a store within 5 miles of their location.
Nearly 90% of smartphone users search online at least once a day.
More than 85% of online users use Google Maps to find a company’s location
This may not be breaking news to seasoned marketers, but facts are facts. As for 2020, the coronavirus pandemic definitely marked a historic change. And it affected everyone. So, it makes sense for businesses to reevaluate their approach and tailor their content to the needs of their customers in 2021.
As Google’s algorithm and others get stronger, it will be almost impossible to find a one-size-fits-all solution. So, in terms of SEO predictions for 2021, digital marketing agencies will focus on meeting the needs of online users, not search engines. The reason is simple: once you understand the purpose of the search, it will be easier to give a quality response through content. By examining search results for different queries, you can get an idea of what your strategy needs to meet the needs of the searcher.
What can you do about it?
Shift your focus from bragging about your company and its products to guiding potential site visitors and helping them understand the value of becoming your customers. Use their perspective to create content that acts as an inside voice. Let them be the heroes and your business play a supporting role.
Optimize your website to provide a user-friendly experience. Today’s consumers are more focused than ever on shopping online. So, you need to make sure your website meets standards in terms of page load speed and rendering.
Let the buying process play itself out, not impose itself on shoppers. People are sick of pop-ups and registrations – they want a sense of control over what they buy.
The basic principle of using SEO strategies to generate traffic has long been outgrown. The SEO forecasts for 2021 give more clout to companies that incorporate behavioral analytics into their relationships with existing customers. Visits are no longer enough to give you the online authority you need. As Google evolves faster and faster, keywords are no longer as reliable as they once were.
After 2020, the global economy is in flux, changing influence daily. And since consumer purchasing power has plummeted, the chances of attracting new customers have also fallen. Since most purchases are made online, most consumers will be looking to make safe purchases from companies they can vouch for. Thus, instead of focusing on finding new customers, marketers will be more interested in retaining existing customers through remarketing and attracting trending content. This will be a much safer card to play than chasing new leads by neglecting past leads.
Using search engine optimization to display knowledge graphs and represent your brand as an entity
It is widely known that Google has so much information about each of us that they can create and scale personalized knowledge graphs. Google’s understanding of brand identity will dominate search results. Thus, optimizing your brand’s overall digital presence will become a necessity for you to increase value. Search engine optimization optimizers will need to go beyond simple themes and dive into the concept of e
What can you do about it?
Keyword research still matters – it no longer comes first. Instead, marketers will want to focus their efforts on drawing attention to Google Discover. The only way to accomplish this is to display your entire brand in the knowledge graph. And the right way to do it:
Ensuring your organization is fully and correctly marked up.
Providing a presence in relevant knowledge bases such as Wikidata.
Approving your knowledge panel to use Google posts.
Setting up your profile in GMB .
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📌 Kurzbeschreibung:
2019 war wieder einmal ein spannendes Jahr im SEO-Bereich, wobei sich an der Richtung von Google wenig bis gar nichts geändert hat. Trotzdem, es gibt viele Entwicklungen, besonders rund um Content Marketing, die man als Unternehmen nicht verpassen darf, wenn man sich später die Sichtbarkeit nicht teuer erkaufen will.
📺 Relevante Videos:
– Die 3 Phasen einer SEO-Kampagne: https://www.youtube.com/watch?v=iVwB2lFWENg
– Die neuen Linkattribute erklärt: https://www.youtube.com/watch?v=x8PwfYw0m-I
– Review Rich Results Update: https://www.youtube.com/watch?v=likLXFtknHs
– YouTube SEO 2020: https://www.youtube.com/watch?v=aSds1V27kec
– Website-Architektur: https://www.youtube.com/watch?v=YgIpD1UpN6M
🦉 Rückblick
Google Updates 2019
– 23 größere Google Updates bis zum 8. Dezember laut SEMRush
– Hier sind Updates, wie vom 7. November, nicht enthalten 😀
– Wir hatten große Core Updates rund um E-A-T.
– BERT und Natural Language Processing.
– Und tonnenweise sonstige Verbesserungen.
Es ändert sich ständig alles, oder?
– Eigentlich ändert sich nichts.
– Google will Nutzerzufriedenheit und Geld verdienen
– Quality Rater Guidelines = was die Algorithmen versuchen zu liefern.
– …aber sehr vereinfacht.
– SEO-fokussierte / nutzerzentrierte Inhalte + Brand/Links/Trust + Architecture = WIN
Baby Algorithmen und Darwinism in Search
– Wir alle kennen die groben Ranking-Faktoren.
– Relevance, Freshness, Trust, Authority, etc.
– Die einzelnen Werte werden dann miteinander multipliziert.
– Das Ergebnis entscheidet dann über dein Google Ranking.
– Auch SERP Features spielen um Plätze in den Top 10.
– Was funktioniert, wird mehr. Was nicht funktioniert, stirbt weg.
– Das heißt, ein richtig schlechter Wert hat massiven Einfluss.
– Das meinte ich auch in meinem Video über SEO-Phasen.
– Die Optimierung des richtigen Werts erscheint dann der “neue” heilige Gral.
– Quelle: https://www.searchenginejournal.com/how-google-search-ranking-works/307591/
🦉 Expertise, Authoritativeness and Trustworthiness
Was ist E-A-T?
– https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
– Expertise, Authoritativeness, and Trustworthiness
– Ein Begriff aus den Quality Rater Guidelines.
– E-A-T wird in jeder Version von Google noch mehr hervorgehoben.
– E-A-T ist als ganzheitlicher Wert zu betrachten, der viele einzelne Signale umfasst.
– Was in den Guidelines steht, ist die vereinfachte Variante der entsprechenden Algorithmen, laut Gary Illyes.
– E-A-T ist besonders wichtig für YMYL-Websites: Finanzen, Gesundheit, etc.
Es gibt keinen E-A-T Score
– Das ist eine der Lieblingsaussagen von Google.
– Wenn aber etwas bewertet wird, dann gibt es einen Score bzw. etwas kann verbessert werden.
– Außerdem gibt es in den Guidelines glasklare Anweisungen, was zu tun ist.
– Was stimmt: Es gibt keinen Quick Fix. Dafür sind die Signale zu komplex.
Maßnahmen für mehr E-A-T
– Der Main Content sollte von einem Experten geschrieben worden sein.
– Die Qualifikationen des Experten sollen klar ersichtlich sein.
– Auf der Website sind Informationen über die Verantwortlichen zu finden.
– Es gibt eine Kontaktmöglichkeit auf der Website.
– Einflussreiche Websites in deinem Bereich erwähnen dich.
– Ärzteprofile und Interviews
– HONcode / Gesundheitsinformationen im Internet
– Auszeichungen / Qualifikationen
– Letzte Prüfung
– Quellennachweise
Was in Bezug auf E-A-T funktioniert
– Unsere Erfahrung: E-A-T fokussiert vorrangig auf Links und Erwähnungen.
– Super spannende Korrelationsstudie von PathInteractive: https://www.pathinteractive.com/blog/seo/what-does-it-mean-to-have-good-e-a-t/
– Beipiel: 51% der Verlierer waren auch vom Fred Update in März 2017 betroffen.
Die Wahrscheinlichkeit, zu den Gewinnern zu gehören, steigt um:
– 24% durch Nennung der Quellen.
– 258% durch Content von qualifizierten Experten.
– 850% durch Auszeichnungen und Zertifikate auf der Website.
