Wanna boost the success of your email marketing campaigns? There’s a secret tool that averages a 4× open rate and 10-times the click-through rate compared to regular-styled bulk emails. Here’s a hint… It’s something that’s sent to individuals who are expecting to receive your emails and have already shown an interest in your brand. Your secret tool is a welcome email.
To create an effective welcome email, follow these FOUR tips:
1️⃣ Thank and remind new subscribers
2️⃣ Let them know what to expect
3️⃣ Share some top resources
4️⃣ Encourage ‘em to add your email to their “address book”
These recommendations will help you build a strong relationship with your subscribers and drive greater engagement with your brand.
What do you think is the most important aspect of a welcome email? Please share your thoughts 💬 #shorts
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1. 𝗖𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗱𝗲 🔓
2. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗕𝗼𝘀𝘀 😎
3. 𝗜𝗻𝗯𝗼𝘅 𝗛𝗲𝗿𝗼 📥
In today’s lesson, I’m going to be breaking down email optimization, but why should you optimize your emails? Well, it’s all about lifetime value. The more you optimize your emails, the more revenue you can generate through emails, and when you think about lifetime value of a customer, there are some people in many cases where they’re generating 30, 50, $60,000 from people on their email lists. They’re getting their customers to continually come back and buy from them, continue doing upsells, downsells. A great example of a company who has amazing lifetime value from their email address and their users is Amazon. So how do you start optimizing? Well, let’s get started.
RESOURCES & LINKS:
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Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
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First off, you have a welcome email. When someone joins your list, give them a welcome email. The goal is to continue to educate users and give them stuff that benefits them so that way they stay activated and they continually want to buy any of your products or services in the future.
Then you have notification emails. These ones have one of the highest open rates. They should be real time that are triggered by specific actions that someone takes or even doesn’t take.
You also want to have high-value newsletters. So emails aren’t just about selling. You want to educate and provide tons of value, because if you spend a majority of your time educating, you know, they say 80/20 rule.
Then you have the review email. This is for getting surveys, feedback, getting reviews for your products or services, and this is great because it gives you instant feedback so that way you can fine tune your products and services, which will help increase your overall revenue word-of-mouth marketing as well.
Now you have the cart abandonment sequence. Literally, you’ll be lucky if 50% of the people that hit your checkout page and start putting in their information even complete the process. So how do you get those people to keep coming back? And we have all these templates in the Email Marketing Unlocked course that we’re giving you so that way you don’t have to start from scratch, and you can find all of these at NeilPatel.com/training.
And then, of course, purchase receipts. When someone makes a purchase, you want to let them know that they made the purchase. Here’s the proof that you charged your card and when they’re going to get their product or service.
So try to just make people feel good. That’s the key with emails, from feeling like they’re important, and the way you make them feel like they’re important is to treat them as if they are important, because if you find them important, great, they’ll feel that way. If you don’t find them important, well, they’ll see right through it.
Make sure you help them out, educate them, do whatever you can to solve their problems, and that’s how you really get users that keep coming back and open up your emails, which will then allow you to continue to upsell. Upselling allows you to generate more revenue from your existing customers.
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3 Emails That Will Make Your New Leads FALL IN LOVE With You
Signup To Get My Proven A.I.M. Indoctrination Sequence ►► https://www.alexcattoni.com/posse
How do you communicate with brand new leads to increase engagement, deliverability and long-term sales?
An indoctrination sequence is the first few emails you send to new leads to welcome them to your community, build rapport and let them know how you can help.
Your indoctrination sequence is hugely important because this is when prospects’ awareness of your brand is highest and the problem they need solved is top of mind…The goal of your indoctrination sequence is to AIM your prospects in the right direction.
It’s really like a first date — you want to make sure that you make a good enough impression that they want to see you again and again and again.
Watch this email marketing tutorial to learn my personal and proven 3-step indoctrination sequence for turning fresh leads into forever fans.
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