#12: Building an Effective Email Marketing Calendar for Your E-Commerce Store

Do you feel overwhelmed trying to plan your email marketing? You’re not alone! In this episode, I’m sharing my exact process for building an email marketing calendar that helps e-commerce entrepreneurs stay consistent, reduce stress, and boost sales.

Discover how to align your emails with business goals, leverage seasonal trends, and plan promotions that drive revenue—all while freeing up more time in your schedule. Whether you’re new to Klaviyo or want to refine your email marketing strategy, this episode is packed with actionable tips to help you create emails that convert and grow your business.

WHAT YOU’LL LEARN IN THIS EPISODE:

00:00 Why Email Marketing Changed Everything for My Business

01:07 Real Results: $28,000 from Email Marketing Alone

03:29 Why Consistency Is Your Secret Weapon

04:50 The Stress-Relieving Power of an Email Calendar

05:46 The Serve Email: Building Relationships Without Selling

07:30 Planning Promos: Why Every Six Weeks Matters

08:49 How to Create Your Email Marketing Calendar

13:53 Using Data to Refine and Improve Your Calendar

18:09 Batching Content: Save Time and Stay Ahead

19:05 Take Action: Start Your Calendar Today

RESOURCES

If you are ready to take control of your email marketing, grab my E-commerce Email Marketing Planner for just $7! This easy-to-use planner is your ultimate solution to organize, plan, and track your email campaigns like a pro. Whether you’re aiming to save time, align with sales goals, or build stronger connections with your audience, this planner has you covered.

Plus, you’ll get exclusive bonuses like 10 AI Prompts to Spark Fresh Campaign Ideas and an Annual Results Tracker to monitor your progress and boost revenue. Don’t miss out—get instant access here and make email marketing your simplest win this year!

GET INSTANT ACCESS NOW : https://shecommercesimplified.com/email-planner

🎁 MORE FREE RESOURCES FOR YOU:

• Quick-Start Checklist to High-Converting Pop-Ups & Welcome Flows → ⁠https://shecommercesimplified.myflodesk.com/quickstart⁠

• 50 Tried & Tested Email Subject Lines → ⁠https://shecommercesimplified.myflodesk.com/50emailsubjectlines⁠

• Turn First-Time Buyers Into Loyal Customers (Blog) → ⁠https://www.shecommercesimplified.com/blog/turn-first-time-buyers-into-loyal-customers⁠

🔥 MORE VIDEOS YOU MIGHT LIKE:

• 3 Steps to Get Started with Klaviyo Today → ⁠https://www.youtube.com/watch?v=wDP3HgYF5F4⁠

• How to Use Klaviyo to Turn First-Time Buyers Into Loyal Customers → ⁠https://www.youtube.com/watch?v=ecPzckOCKGE⁠

• 5 Strategies to Grow Your Email List → ⁠https://www.youtube.com/watch?v=kGnm1BHAvzg⁠

⚡️ WHO IS LIEZLE & SHECOMMERCE SIMPLIFIED?

At Inbox to Income, I help product-based entrepreneurs and solopreneurs in the early stages of their e-commerce journey harness the full potential of Klaviyo. From setting up your account to crafting automated email flows that drive sales, I’m here to guide you every step of the way.

I know how overwhelming it can feel to do it all on your own, but email marketing doesn’t have to be complicated. Through bite-sized strategies and actionable tips, I’ll show you how to grow your business, boost your revenue, and reclaim your time—without the tech overwhelm.

If you’re ready to take your online business to the next level with confidence and ease, subscribe for weekly insights on email marketing, Klaviyo, Shopify, and everything you need to turn your inbox into a powerful sales channel.

Don’t miss out—hit subscribe and turn your inbox into a sales powerhouse!

🌐 CONNECT WITH ME:

YouTube → ⁠https://www.youtube.com/@shecommerce_simplified

Instagram → ⁠https://www.instagram.com/shecommerce_simplified/⁠

LinkedIn → ⁠https://www.linkedin.com/in/liezle-potgieter-215760136/⁠

Spotify → ⁠https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f⁠

Apple Podcasts → ⁠https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490⁠

Website →⁠ https://www.shecommercesimplified.com/