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Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective.
But when working together, they can share each other’s learnings and insights that can influence their business revenues down the line.
In this episode, I spoke to Danny Gavin who runs Optidge, an agency that helps businesses grow using PPC, SEO, paid social, and more.
Danny talked about how those multiple departments can collaborate and share insights to drive more effective results.
Watch this episode to learn:
– How to bring in those teams to work together
– What insights can each team share with each other
– How does working with first-party data fit into the dynamics between these teams
– What are some struggles they can face when sharing data between platforms
and more
Your speaker:
– Danny Gavin, Founder & CEO – Optidge
Want to work with Danny? Check out his agency here: https://optidge.com/
Follow Danny on LinkedIn: https://www.linkedin.com/in/dannygavin/
Follow me on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/
► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall
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It’s becoming increasingly difficult to differentiate products and services in the competitive ecommerce landscape.
While most companies focus on product features and specifications, a more effective approach is to emphasize the benefits of their products over the features.
Doing so can help customers better understand how exactly your product or service will benefit them and how it addresses their unique needs.
This week I’m meeting with the founder of Dood Woof and putting her brand on the hot seat!
On this coaching call, we’re diving headfirst into the game-changing strategy of “Benefits over Features” and I’m going to be showing Dood Woof how making a few simple tweaks to their listing can revolutionize their business!
As she goes through the Hot Seat Live were going to be diving into her listings, backend search terms, and showing her exactly where she ranks next to her biggest competitors and how she can overcome them.
Follow along and don’t miss this golden opportunity to gain a competitive edge in the market.
On the call we will be covering:
Why Features Alone Aren’t Enough:
While most companies focus solely on product specifications, we’ll explore why this approach might be holding you back, and we will help you uncover the hidden drawbacks of emphasizing features without highlighting the true value they bring to your customers.
The Power of Benefits-Driven Messaging:
Learn how to craft compelling messages that connect with your audience on a deeper level. Understand the art of explaining how your products and services solve real-life problems and fulfill unique needs.
Boost Conversions and Sales:
Discover the game-changing impact of discussing both features and benefits. By aligning your offerings with customers’ desires, you’ll experience a surge in conversions and increased sales!
Propel Your Business Forward:
Whether you’re a seasoned pro or just starting your ecommerce journey, this coaching call is tailored to suit your needs. Take away actionable strategies that will transform your business and lead you to new heights of success.
Are you ready to revolutionize your ecommerce game and gain the upper hand in a crowded market?
Join the call live and watch us take Dood Woof to the Next Level!
📖Video Chapters:
0:00 – Introduction
1:59 – Amazon Listing of Dood Woof
13:18 – Brand Story
17:45 – Conversion Rate
21:53 – External Traffic to Increase Ranking
24:55 – Q and A Portion
28:04 – Zonguru: Keyword Research
31:25 – Advice and Conclusion
Today you are going to learn Amazon PPC Optimization and Strategies to help you lower your Amazon PPC ACOS and Increase your Amazon FBA Sales. We will cover Amazon PPC Campaigns to set up, how to optimize Amazon PPC, and how to increase profit margins by running profitable PPC campaigns. This is a complete Amazon PPC A to Z Tutorial. ENJOY!!
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Honing in on key activities such as getting on podcasts, speaking engagements, and amplifying your message can drive significant growth within your Amazon ecosystem.
This approach applies specifically to Amazon PPC, where 20% of your search terms generate 80% of your revenue.
But here’s the catch: many sellers often find themselves focusing on the wrong 80%, neglecting the high-performing 20% that truly drives results.
By shifting your focus to the top-performing products and search terms, you can double their sales and create a powerful spill-over effect across your entire brand.
Don’t waste time and resources chasing after the elusive 80%.
Instead, harness the power of the 20% that truly matters and watch your Amazon business soar to new heights of success!
🍍Ready to revolutionize your approach to Amazon PPC? Tune in now and unlock the full potential of your Amazon journey!
Light up your Amazon sales! Join Kevin Sanderson and Bernard Nader, the PPC wizard from PPC Maestro, for an AMA session you can’t afford to miss!
Bernard has been crushing it with custom PPC campaigns that skyrocket sales and visibility for Amazon brands. With an 85% client retention rate, he knows a thing or two about winning strategies and killer client service.
Drop in, grab some top-tier ad tactics, and ask all your questions—let’s boost those Amazon numbers together!
Don’t miss! Join us LIVE tomorrow, April 16, 12 PM et.
#AmazonPPC #AdSecrets #amazonpodcast
Timestamps:
00:00 – Introduction and Background Music
09:59 – Introduction to Live PPC Discussion
10:41 – Expert Introduction and PPC Summit Experience
11:26 – Ensuring Audience Can Hear the Broadcast
12:05 – Guest Background in PPC and Career Shift
13:25 – Meetup Experiences and Initial PPC Challenges
14:25 – Transition to Full-time PPC Services
15:00 – In-depth PPC Strategies and Client Management
16:04 – Importance of Early Question Submission in Live Sessions
17:07 – Strategies for Keyword Bidding and Optimization
18:08 – Advice on Setting PPC Campaign Budgets and Expectations
19:06 – Using Bulk Operations for PPC Management
20:22 – Effectiveness of Different Match Types in PPC
21:53 – Strategies for New Product Launches and PPC Implementation
22:23 – Handling International PPC Management and Access Issues
23:53 – External Traffic to Amazon Listings and Its Impact on PPC
25:04 – Integrating PPC with External Marketing Efforts
26:03 – Advanced PPC Techniques and Bidding Strategies
27:11 – Discussing the Role of PPC in Long-term E-commerce Strategy
28:04 – Leveraging PPC for Enhancing Product Visibility and Sales
28:51 – Navigating PPC for Competitive Products and Categories
29:35 – Audience Interaction and Q&A Session
45:50 – Specific Case Studies on PPC Challenges and Solutions
52:10 – Exploring New Trends and Tools in PPC
57:20 – Closing Remarks and Future PPC Insights
