James went from being a regular personal trainer with a few clients to blowing up on Instagram with 1.5 million followers, three best-selling books, and sold-out events around the globe.
Listen in too our chat on how to take your personal brand from $0 to your first $1m.
Full episode found here: https://youtu.be/DqUHTBMgXFE
In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Introduction
1:05 – What Defines Wasted Spend: Clicks with No Orders
2:10 – Steps to Download Sponsored Products, Brands, and Display Reports
4:01 – Weekly Analysis Timing
6:52 – Filtering Search Terms with Zero Sales
8:38 – Calculating Total Non-Converting Spend from Reports
12:28 – Common Misconceptions About Wasted Spend
12:54 – Practical Steps to Reduce Non-Converting Spend
14:51 – Using ACOS Power Ratio to Measure Efficiency
15:41 – Actionable Tips: Set Up Your Wasted Spend Tracker
15:55 – Homework: Track and Analyze Your Non-Converting Spend
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
– What strategies can help minimize wasted spend in Amazon PPC?
– What Do I Do With Wasted Ad Spend?
– What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
– Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
– How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/
Review all our show notes: https://www.adbadger.com/podcast
–
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
Do you ever see people sharing screenshots of their results with 20, 30, 40% reply rates? Chances are they are playing a different game than you. This video exposes the honest truth about getting high replies in your cold email marketing campaigns. Lead generation with cold email is hard, and those using Instantly AI and Apollo.io know that 5% replies is hard enough. This video will show you the secret they are not telling you about lead gen. Here are some cold email templates that you can use for SMMA outreach to get clients.
Grab Lead Sniper Now 🎯
https://bit.ly/lgj-leadsniper
🚨 Want to Work With Me? 🚨
Get All My Lead Gen Secrets! Join My Insiders Program 👇🏻
https://link.lgjay.com/20insiders
Grab my FREE course & 8 MILLION FREE leads
https://link.lgjay.com/OJ8r
This is a clip from our show SYSTEM UPDATE, now airing every weeknight at 7pm ET on Rumble. You can watch the full episode for FREE here: https://rumble.com/v5epn9d-system-update-show-332.html?e9s=src_v1_ucp
Now available as a podcast! Find full episodes here: https://linktr.ee/systemupdate_
Join us LIVE on Rumble, weeknights at 7pm ET: https://rumble.com/c/GGreenwald
Become part of our Locals community: https://greenwald.locals.com/
oh man. my poor PPC wing deserved better. I really liked that thing and was about to do a review. it was an excellent session with it. I really wish things worked out better. taking bets on how much that repair will cost. gotta ask yourself, was worth it??
SECRET VIDEO I mentioned! SHHHHH!!! (no ads!)
raw POV getting out in onshore light winds and waves
took a couple tries 🙂
Follow this 70-point SEO checklist and watch your Google rankings climb.
⎯
⚙️ Create SEO Content That Ranks: https://www.rankability.com/
🔗 Get Powerful Backlinks: https://search-intelligence.co.uk/ (sponsor)
📚 Start an SEO Agency: https://theseoentrepreneur.com/
🚀 #1 SEO Training & Coaching for Agencies: https://www.gotchseo.com/
⎯
Timestamps
00:00:00 – Intro
00:00:23 – Are you tracking SEO performance?
00:01:57 – Are you tracking the right SEO KPIs?
00:05:21 – Is the website crawlable and indexable?
00:05:43 – Is your website mobile-friendly?
00:06:13 – Does your website load fast?
00:06:48 – Do you have an SSL certificate, and is it working properly?
00:07:19 – Is the website design modern and updated?
00:08:00 – Is your website using aggressive interstitial popups?
00:10:32 – Does your website use aggressive ad placements?
00:11:11 – Does your website have trust pages?
00:13:38 – Does your website have detailed author bios?
00:14:35 – Do you have pages deindexed that shouldn’t be?
00:15:37 – Is your website bloated?
00:18:47 – Does your website have bloated pages?
00:23:17 – Does your website have thin content?
00:24:01 – Does your website have outdated content?
00:25:10 – Does your website have pages with an engagement rate of 20?
00:26:21 – Does every page on your website have one title tag and one H1
tag?
00:27:30 – Does your website have a significant amount of spelling and grammar errors?
00:28:44 – Do you have pages with backlinks but no traffic?
00:30:23 – Do you have 404 pages with backlinks?
00:30:51 – Are all of your pages less than three clicks deep into your architecture?
00:35:48 – Do your pages have enough internal link coverage?
00:37:39 – Are you leveraging your most powerful pages for internal linking?
00:38:21 – Does your website have redirect chains?
00:39:04 – Does your website have duplicate content?
00:40:29 – Does your website have a significant number of broken links?
00:41:12 – Does your website have a significant amount of AI content?
00:42:19 – Is the H1 tag above the fold?
00:43:58 – Are heading tags structured correctly?
00:45:08 – Is your primary keyword in the URL?
00:46:57 – Is the keyword in the Title Tag?
00:47:07 – Is the keyword in the Meta Description?
00:47:27 – Is the keyword in the H1?
00:47:41 – Is the keyword in the First Sentence?
00:47:57 – Is the keyword in the first H2?
00:48:18 – Is the content 50% original?
00:52:10 – Is the content 100% unique outside of the domain?
00:52:50 – Is the content 100% unique relative to other pages on the website?
00:53:19 – Is the word count sufficient?
00:54:49 – Does the content have a 95 + Grammarly score
00:55:20 – Is the page optimized well for NLP?
00:57:14 – Does the page/content satisfy the intent?
00:59:31 – Does content strategy/angle add unique value relative to the competitors?
01:05:06 – Is the content up-to-date?
01:07:28 – Is the page readable, scannable, and easy to digest?
01:09:33 – Does the content have 100% unique, high-quality images and videos to break it up?
01:12:55 – Is the content helpful?
01:14:52 – Is the content original?
01:16:28 – Is the content accurate?
01:19:14 – Is the content safe?
01:20:38 – Does the content demonstrate a high degree of effort?
01:23:18 – Is the content written and/or fact-checked by an SME?
01:24:44 – Is the SME prominently displayed?
01:25:37 – Does each author have a dedicated and detailed author page?
01:26:35 – Are all sources of information cited?
01:27:38 – Does the content demonstrate first-hand experience?
01:29:52 – Does the content demonstrate the in-the-field experience?
01:31:15 – How well does the content share a personal experience, perspective, or feelings on a topic?
01:32:20 – How well does the content speak from a first-person perspective?
01:32:51 – Does content demonstrate that it was produced with some degree of experience, such as actual product use, visiting a place, or communicating what a person experienced?
01:34:13 – Is the page built for goal completions?
01:35:32 – Do you have user-tracking software installed?
01:37:42 – Is the page using correct schema markup?
01:40:03 – Are there any other pages on our website targeting this keyword (keyword cannibalization)?
01:42:26 – Does the page have 5 + unique internal links (excluding the navigation)?
01:43:38 – Is the internal anchor text optimized well?
01:44:48 – Does the page have as many internal links as the top competitor?
01:46:01 – Is the page no more 3 clicks deep into the architecture?
01:47:10 – Does the page have at least 5 supporting assets?
Do you want to ensure your email campaigns continue to engage your audience and make an impact in 2024? We analyzed more than 4.4 billion messages sent by GetResponse customers in 2023 and in this video, we’ll talk you though key insights you can’t miss 💡
Grab our FREE email marketing checklist with 100+ must-have items to keep your campaigns compliant and boost deliverability
𝗚𝗲𝘁 𝗙𝗥𝗘𝗘 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 ➡️ https://bit.ly/4cXvOhu
📚 𝟮𝟬𝟮𝟰 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗥𝗲𝗽𝗼𝗿𝘁
At GetResponse, we believe emails should be relationship builders, not distractions. That’s why we’re here to help you design impactful campaigns backed by data-driven insights.
As an email marketing software provider, we have tons of data at our fingertips. And that’s exactly what powers our Email Marketing Benchmarks report.
Inside, you’ll find valuable insights on email performance, marketing automation, landing pages, and webinars. Our goal is to give you the knowledge you need to boost your email marketing game.
𝗥𝗘𝗔𝗗 𝗧𝗛𝗘 𝗥𝗘𝗣𝗢𝗥𝗧 𝗛𝗘𝗥𝗘 ➡️ https://bit.ly/3Tms16A
𝗞𝗲𝘆 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟮𝟬𝟮𝟰 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗿𝗲𝗽𝗼𝗿𝘁
🔑 Surge in engagement: Average email open rates increased to 39.64%, and click-through rates rose to 3.2% from the previous year.
🔑 Importance of automation: Automated emails consistently outperform regular newsletters in terms of engagement.
🔑 Optimal timing: Emails sent early in the morning (4-6 AM) and late in the afternoon (5-7 PM) have higher engagement.
🔑 Seasonal engagement: Higher email volumes during Q4 see increased engagement rates.
🔑 Long-term strategy: Trust and relevance in content are more effective than quick-win tactics.
🔑 Context understanding: Analyze the results and tailor strategies based on your industry, location, and audience specifics.
Videos to continue growing
💸 Explore our GetResponse plans: https://bit.ly/PlansGetResponse
📚 Level-up your GetResponse skills with our workshops: https://bit.ly/WebinarsGetResponse
🏆 Earn your GetResponse certifications: https://bit.ly/CertificatesGetResponse
👍 Enjoyed this video? Hit the “Like” button to see more in your feed.
🔔 Subscribe so you never miss our new videos: https://bit.ly/GetResponseSubscribe
Skip to the part that interests you
00:00 Intro
00:25 Surge in email open and click-through rates
01:59 Automation is the way to go
03:12 Timing is everything
04:30 High season means high engagement
05:59 Think long-term and avoid shortcuts
08:04 Always start your analysis by understanding the context
08:59 FREE Email Checklist
_____
About GetResponse
GetResponse is the email marketing platform that empowers marketers, solopreneurs, coaches, and small business owners with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert their audience. With over 25 years of expertise, GetResponse goes beyond email to provide powerful automation and list growth tools, making it the go-to solution for those who want to succeed in building their personal brand, sell products and services, nurture their audience, and build a community.
More GetResponse
LinkedIn: https://www.linkedin.com/company/getresponse/
Instagram: https://www.instagram.com/getresponse/
TikTok: https://www.tiktok.com/@getresponseofficial
Facebook: https://www.facebook.com/GetResponse/
Nervous System Reboot https://bit.ly/Nervous-system-reboot
Make Money from EVERY Social Media Post You Publish. Learn how to make money from every social media post you publish with these tips and strategies. Turn your social media presence into a profitable source of income today!
Watch Next: Manifest Using ANY Emotion: Nervous System Informed Manifesting (even when you’re feeling sad!):https://youtu.be/7LB6YQYZi9M
Get your free Wealthy Woman Activation Audio here: https://bit.ly/2YgfnN8
Courses and Coaching: www.theuniverseguru.com
The Universe Guru™ is not a mental/medical health practitioner or mental/medical health provider and is not holding itself out to be in any capacity. The Universe Guru™ is not providing counseling or therapy services or attempting to diagnose, treat, or cure any physical or mental ailment. The Universe Guru™ is a coach/mentor who helps you reach your own goals through personal accountability and guidance. TheUniverseGuru LLC cannot and does not give any guarantees on results or earnings with our information, courses, programs. masterminds, masterclasses, coaching, plans, tools, or strategies.