Month: May 2025

*Low CTR? Odoo’s on the case!*

Odoo’s Email Marketing application is where function and form meet to produce next-gen customer and product communications. Because Email Marketing is connected to the larger ERP ecosystem, targeting is refined down to the most specific detail by pulling data from all across the database. The combinations are endless!

Email Marketing works hand-in-hand with all of the other Sales and Marketing applications to create automated messages, drip campaigns, upsells, and more, while also supercharging Odoo’s native messaging capabilities with more advanced features.

For every campaign, start from scratch or pick from a selection of pre-made templates. Segment your audiences based on objective and filtering logic, and save them for later as needed. With every campaign launch, receive key performance metrics in real time around delivery, click-through rate (CTR), website visits, leads generated, sales orders, and revenue totals, and much more!

*With Odoo Email Marketing, you can:*
• Quickly create professional emails that look good on any device by leveraging a state-of-the-art web builder with a host of pre-made themes and drag-and-drop component blocks.
• Work alongside an integrated AI module to push through pesky copy blocks as they come up, or simply add more spark to your current marketing messages.
• Go beyond static mailing lists with multi-model targeting, including current and past customers, event attendees, recruitment candidates, CRM leads, and more.
• Define and stack targeting filters to the most granular levels using variables like event name, geolocation, deal size, sales order totals, expected revenue, and so on.
• Create and customize automated communication messages across other applications in the Sales and Marketing scope, such as Events and Marketing Automation.
• Skip the pay-per-email pricing and send hundreds of messages per day without worry.
• Add tracking codes to links and deep-dive into detailed performance reporting. Pull in data from CRM, Events, Sales, Subscriptions, eCommerce, and POS to cross-reference leads, events, and revenue information against how campaigns impacted meaningful customer decisions for your business.

The Email Marketing app is an easy-to-use, high-impact marketing tool for any business that leverages Odoo for its business needs.

*Pricing*
All of Odoo’s applications are free to use under the Community (open-source) version and One App Free plans. Standard and Custom pricing start at about $25 per user on the Enterprise/SaaS version, which includes a bunch of extra features along with optional cloud hosting, which is included for free.

*Go beyond lists— try Email Marketing for free!*
Try Odoo Manufacturing as a standalone app, or add as many Odoo apps as you want in a free trial: https://www.odoo.com/r/email-marketing-free-trial

*Shopping around?*
Check out our amazing pricing: https://www.odoo.com/r/email-marketing-pricing

*Help us make Odoo better!*
Join the repo on GitHub: https://www.github.com/odoo/

Thanks for watching, and we hope to see you in the Tutorials comments! 🕵️

*Documentation*
Learn how to use the Email Marketing app by checking out the user documentation:
https://www.odoo.com/documentation/18.0/applications/marketing/email_marketing.html