Palestra: Como construir um portfólio de Social Media do zero: Estratégias para iniciantes.
Palestrante: Aryane Vasconcelos – Profissional de Marketing com mais de sete anos de experiência no planejamento e execução de estratégias multicanais, focada em estratégia, autoridade e geração de valor. Desde 2021, atua como empreendedora à frente de sua própria empresa de consultoria de marketing, especializada na criação de estratégias personalizadas para o setor de Turismo.
Links úteis:
* Link do Modelo Editável de Portfólio: https://link.ufms.br/i1XrU
* Link do Modelo Mídia Kit editável: https://link.ufms.br/gIKSz
* Link dos slides 1 (Portfólio de Social Media): https://link.ufms.br/DAUhW
* Link dos slides 2 (Estratégia – Pesca em Balde): https://link.ufms.br/doyQn
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0:00 – Intro
0:25 – Why $1 spent on email marketing should return $40 (most people fail this)
1:14 – The rented land mistake that keeps entrepreneurs broke
2:32 – Hard numbers that prove email destroys social media (2.6x better conversion)
4:25 – How I grew from 58 to 541 daily subscribers (10x growth revealed)
5:58 – What’s possible in 90 days with proper email infrastructure
7:10 – GoHighLevel recommendation and why beginners need all-in-one tools
9:05 – Why most email marketers struggle despite working their asses off
10:01 – PETER framework introduction (saves years of trial and error)
12:03 – Proof of concept (finding what already works)
13:45 – Adjacent niche strategy for stealing successful campaigns legally
16:43 – Exploration of ideas (making proven strategies your own)
17:44 – Theory (why your adapted strategy will work)
18:40 – Evaluate (tracking metrics that actually matter)
20:39 – Retry (iterating from 8/10 to 10/10 results)
22:31 – Client success story: $10k to $500k monthly transformation
22:53 – Content Growth Engine program pitch and application process
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SALARY DISCLAIMER: All income figures presented in this video are sourced from Glassdoor reports as of 2025. These represent reported salary ranges for full-time positions, which may differ from freelance, contract, or part-time opportunities discussed. Actual earnings vary significantly based on experience, location, skills, hours worked, and current market conditions. The figures presented represent potential earnings according to third-party sources, not guaranteed results.
These videos are for entertainment purposes only and they are just Shane’s opinion based off of his own life experience and the research that he’s done. Shane is not an attorney, CPA, insurance, or financial advisor and the information presented shall not be construed as tax, legal, insurance, safety or financial advice. If stocks or companies are mentioned, Shane might have an ownership interest in them. Affiliate links may be present, the offers and numbers presented may change over time so please make sure to confirm that the offer is still valid. Some offers mentioned may no longer be available or they have been changed. Please don’t make buying or selling decisions based on Shane’s videos. If you need such advice, please contact the qualified legal or financial professionals, don’t just trust the opinion of a stranger on the internet and always make sure to do your own research and enjoy this family friendly content.
Sources and further readings for jobs and college degrees:
bls.gov(bureau of labor statistics)
nces.ed.gov(national center for educational statistics)
payscale(provides information on jobs and degrees)
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Be sure to join PPC this Sunday for Worship! Pastor Rich will deliver this Sunday’s Message with his sermon, “Arise and Build”. Worship starts at 10:30 am – in-person in the Kerr Building or right here online!
