Effective email marketing campaigns are designed with clear, measurable goals in mind. In this video, we’ll share the three questions to answer when setting goals for your email marketing and how the answers to these questions inform your goals. Watch more videos about Email Marketing: https://bit.ly/GDEmailMarketing
0:00 Why you need to set an email marketing goal
0:25 Why are you sending this email?
0:36 What is a CTA?
0:55 Who will you be sending your email to?
1:27 How will you measure your email marketing success?
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