The right set of PPC tools can give you an edge over your competitors. There are a lot of choices, so we’ve put together a list of five you might want to try to get started.
This list includes tools to help you manage your PPC campaigns, optimize your PPC assets, research your competitors, and track your performance.
Unfamiliar with PPC? Here’s a quick overview.
PPC, which stands for pay-per-click, is a form of digital advertising in which you pay for clicks on your ads. PPC ads appear on social media, in search engines, on websites, and in other places across the web. They appear in front of users through an online auction. Factors such as your bid, your ad’s relevance to the user, and your ad quality all impact whether someone sees your ad.
Looking to learn more about PPC advertising? Get started on our website ▶ https://www.webfx.com/ppc/learn/
⌛ Video timestamps:
00:00:00 // Introduction to the PPC basics
00:01:21 // Tool 1. Google Ads
00:02:05 // Tool 2. Google Analytics
00:02:45 // Tool 3. VWO
00:03:31 // Tool 4. SpyFu
00:04:14 // Tool 5. MarketingCloudFX
🎥 Check out these videos to keep learning!
Keyword research tools ▶ https://youtu.be/sCeO5vIkc8o
Digital marketing tools ▶ https://youtu.be/Gbys1oHIUTQ
SEO tools ▶ https://youtu.be/wMLWuTEisC8
📘 We also have written content on our website!
Our free digital marketing tools ▶ https://www.webfx.com/tools/
Marketing tool resource center ▶ https://www.webfx.com/martech/tech/
List of organizational tools ▶ https://www.webfx.com/blog/marketing/8-organizational-tools-keep-marketing-team-organized/
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