Top 10 Pay Per Click news from November 29 to December 6, 2024, commented live by Gianpaolo Lorusso, founder of ADworld Experience.
#GoogleAds: exact, phrase or broad?, CMPs easier to integrate in GTag, Search Partners are still there (driving low-quality traffic), highlighting branded feeds, most important innovations of 2024, the backwards onion, payment methods in GMC;
#MetaAds: self-adaptive template with safe area for all ad formats, share quick reports, shopping season trends;
#Linkedin: tips for promoting events;
Call for speakers #adwexp-25
Link to News: https://www.adworldexperience.it/en/top-10-ppc-news-from-december-6-to-13-2024/
If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂
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