Speaker: Dmytro Kudrenko, CEO and co-founder at Stripo.email and Yespo CDP
What will we discuss?
The role of email marketers is evolving, requiring them to balance strategy with execution. In this webinar, we’ll explore the essential skills needed to succeed, how to measure performance, and how to optimize email marketing efforts in today’s fast-changing environment with help of AI, automation tools and well planned marketing strategies.
Key Discussion Points:
– Balancing Strategy and Execution: What skills should an email marketer have to succeed, KPIs and best practices.
– ShuHaRi Matrix: How Eastern philosophies can help optimize your email marketing strategy.
– AI and Automation in Email Marketing: How to leverage automation and AI to improve business strategy and efficiency.
0:00 – Intro
2:08 – About topic and speaker
5:29 – The role of the email marketer: 5R rule
6:52 – Balancing strategy and execution
8:38 – More people = more processes and tools
9:54 – What skills email marketer should have?
11:59 – How to measure email marketer?
15:54 – KPI transformation
20:10 – Levels of data usage: ShuHaRI matrix
25:52 – Experiments are time-consuming
26:15 – Do good enough, not perfect
29:35 – No good metrics that drive performance
30:31 – Use metrics that motivate to move faster
31:20 – Setup infrastructure before you start
32:26 – Basic level
33:45 – Adding channels
34:35 – Building triggers around the customer lifecycle
40:46 – Level for the experiments
41:11 – Optimise the work
45:43 – Modules are a new philosophy that changes experience
48:58 – System role transformation
52:35 – Marketer role transformation
53:32 – Takeaways
54:28 – Q&A session and outro