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Speaker: Oksana Vobiachenko, CMO at Yespo
What will we discuss?
Email marketing is a cornerstone of any ecommerce success—yet many businesses struggle to stand out in overcrowded inboxes and convert opens into sales. In this webinar, we’ll tackle the critical issues that hold companies back, from low engagement to missed revenue opportunities, and show you how to fix them.
– Email strategies that grow revenue: Learn how to craft campaigns and trigger workflows that move the needle on sales
– Omnichannel success: Discover how integrating email, SMS, and other channels boosts conversions and customer loyalty
– Real-life case studies: See how brands maximize ROI and nurture long-term relationships using Yespo’s proven tools
0:00 – Intro. About topic and speaker
1:55 – How many messages does an average person receive daily?
4:05 – Types of mailings
7:40 – Effectiveness of different types of mailings
8:56 – How to develop an effective automated communication strategy
10:40 – Three pillars supporting mailing efficiency
11:04 – Benefits of automation
14:56 – On average, SMBs use approximately 27 tools
19:18 – What prevents companies from automating?
21:29 – One tool to boost your metrics instead of dozens of integrations
22:31 – Customer journey automation
23:23 – Automated data collection + case study
27:37 – User engagement automation + case study
34:22 – Data segmentation by infinite parameters + case study
43:41 – Predictive segmentation
45:28 – Factors considered for segment building
48:13 – Personalized communication on the website + case study
55:16 – Transformer models
59:05 – Automation based on actions in all channels + case study
1:05:20 – Benefits of the omnichannel approach
1:09:24 – How to get started?
1:10:35 – Q&A session and outro