In 2025, with all the fancy tools out there, Mike reminds us:
The Search Term Report is still the foundation of smart Amazon PPC.
Not new. But wildly underused.
Too many advertisers skip it for shinier tools — but this OG report still tells you:
✔️ What customers are really typing
✔️ What converts (and what wastes budget)
✔️ Where to double down with exact match
Every new tactic should build on the basics — not replace them.
🎧 Listen to the full convo on the PPC Den Podcast: https://www.adbadger.com/amazon-advertising-ppc-den-podcast/ #short