E748: Google’s June 2025 Core Algorithm Update was supposed to end on July 17 – but many SEOs and site owners are still seeing wild ranking swings, traffic crashes, and unexplained volatility.
In this episode, we break down:
– Why many believe the update is still ongoing
– Reports of traffic drops as high as 60%
– The real impact of AI Overviews on rankings and click-through rates
– Why some informational content sites are seeing massive traffic spikes
– How one AI-generated news site grew from 300K to 2.2M visits/month in 3 days
– What Google’s changes mean for internal linking, query parameters, and more
– Why your click-through rate might be falling even if your rankings go up
– What you should be doing right now to protect your rankings and grow traffic
– Tactical SEO advice: above-the-fold content, search intent, backlink profiles, and more
If you’re feeling uncertain about where your SEO stands after this update – this episode is for you. Get ahead of the chaos. Here’s how to adapt.
💎 Compact Keywords – My SEO Course – Get paying customers through SEO – Clear step-by-step video breakdowns – SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:13 Finding Stability in Volatile Times
00:52 Unexpected Volatility Post-Update
01:23 Webmasters’ Reactions and Speculations
01:51 Impact on Click-Through Rates and AI Overviews
02:44 Observations on Google’s Algorithm Changes
03:41 Mixed Reactions from Publishers
04:59 Success Stories and Traffic Spikes
07:36 Advice for Navigating the Update
09:04 Wrapping
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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