E809: Google just killed the &num=100 parameter – no more 100-result SERPs.
Search results are now capped at 10 per page, and the fallout is shaking the SEO industry.
Rank tracking tools like Ahrefs and Semrush are struggling, Google Search Console data looks broken, and SEOs everywhere are scrambling to make sense of the changes.
In this episode, I break down:
– Why Google removed 100-result pages (and what it means)
– How this impacts impressions, rankings, and reporting
– The real effect on SEO tools and data accuracy
– What SEOs should focus on moving forward
If your impressions tanked overnight or your rank tracking went haywire, this is why. Here’s everything you need to know about Google’s latest curveball.
⭐️ Ahrefs post – https://x.com/ahrefs/status/1968832257109508208
⭐️ Chris Long’s post – https://www.linkedin.com/posts/chris-long-marketing_seo-psa-if-you-see-a-huge-drop-in-impressions-activity-7373322250575560704-5Z57/
⭐️ Reddit discussion – https://www.reddit.com/r/SEO/comments/1nkz6jt/from_ahrefs/
💎 Compact Keywords – My SEO Course – Get paying customers through SEO – Clear step-by-step video breakdowns – SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 SEO Panic: Google’s New SERP Cap
00:21 Impact on Rank Trackers and SEO Tools
01:03 Community Reactions and Concerns
02:09 Technical Implications of the Change
04:30 Expert Opinions and Future Outlook
05:10 Adapting SEO Strategies
08:46 Final Thoughts and Episode Wrap-Up
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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