Watch this email marketing tutorial on the hottest email marketing trends going into 2021. Find more email marketing trends over at NetHunt’s blog: https://bit.ly/3axFbbg
Follow a step-by-step guide on how to send email campaigns via NetHunt CRM: https://www.youtube.com/watch?v=Of9qVuGEw3I
Time-codes:
00:00 Email marketing trends in 2021
00:25 #1. AI in email marketing
00:49 #2. Hyper-Personalisation of Email Marketing
02:00 #3. Email Marketing Automation; Drip Campaigns
03:09 #4. User-Generated Content
03:45 # 5. Interactive Emails
04:35 #6. Email Redesign
05:40 #7. Privacy
Find more email marketing tips over at NetHunt’s blog:
– How Email Marketing Gamification Can Help Your Business Win https://bit.ly/3awXayA
– Email Marketing Police: Who Can We Send Email Campaigns to?
https://bit.ly/3pcISXT
Download NetHunt’s Guide to Sales Follow Up Emails full of templates and examples: https://bit.ly/34wQRqU
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Educate your CRM journey at NetHunt CRM User Community
https://community.nethunt.com/
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By the end of this video, you’ll know what’s hot and what’s not in email marketing in 2021.
1. Artificial Intelligence (AI) in Email Marketing
List segmentation, content analysis and effective outreach are all the tasks that AI can already do better than humans. There’s also evidence that the scope of AI’s abilities is increasing, meaning it’s time to get a grip of how to use AI and optimise email marketing campaigns effectively.
2. Hyper-Personalisation of Email Marketing
This trend is particularly important; here’s how to get the most out of it.
– Tailor messages and promotions by audience segment;
– Recommend products or content by audience segment;
– Use triggered emails sent based on visitor/ user/ shopper behaviours;
– Recommend products or content on an individual basis.
3. Email Marketing Automation; Drip Campaigns
In 2021 email marketing is stepping away from manual campaigning and using automation more often because automated emails enjoy 119% higher click rates than broadcast emails.
To be in control of how accurate your automated email process is, you should delegate the task to a dedicated CRM system. This way, you’ll always know who is in your pipeline, what’s happening to them, and where. Try NetHunt CRM. https://bit.ly/2LVHDhs
4. User-Generated Content
User-generated content (UGC) is any form of content created by end-users of your goods or services.
UGC is content in itself. If you’re struggling to meet your email content quotas, you can always rely on user content to spice up a campaign and put a new spin on it.
5. Interactive Emails
Some interactive email elements that are expected to sizzle in 2021:
– Animated buttons and CTAs;
– Rollover effects to showcase product offerings;
– Interactive image and product carousels, controlled by the user;
– Accordion features designed to make long-form emails more compact;
– Surveys, polls and user-generated interactive content.
6. Email Redesign
In 2021, the hottest email design trends cover the following areas:
– Minimalism.
– Dark-mode.
– Bright and bold colours.
7. Privacy
Being thoughtful and providing your subscribers with an option to unsubscribe from mailing lists ensures an email list remains fresh.
You should review all the legislation regarding electronic privacy, and include all the elements in future email marketing campaigns to ensure compliance.
For more email marketing tips and content, check out our Effective email marketing playlist:
Music: bensound.com
#EmailMarketing #EmailMarketing2021
