How did the smallest team in a media company like Star Tribune manage to become its most profitable division? How did Solutions 8 help hundreds of organizations grow and scale? By figuring out how to leverage automation while still maintaining a personal touch.
Panelists:
– Ken Chang, Star Tribune Media
– Kasim Aslam, Solutions 8
Join to hear about:
– What tools are most helpful at common agency inflection points?
– What parts of PPC to automate and which ones to give a human touch?
————-Contents of this video————-
0:00 – Introduction
2:00 – About the panelist Ken Chang, Sr. Paid Media Strategist, Star Tribune Media
3:56 – About the panelist Kasim Aslam, Solutions 8
4:53 – Topics to be discussed in the town hall
5:47 – Ken about his agency
9:35 – Kasim about his podcast and agency
11:36 – Transition from Human-run PPC to automation-driven PPC
16:09 – Ken’s Project Management System
16:38 – Solutions 8’s Client and Campaign Management
19:42 – Panelists’ most and least favorite automation to manage Google Ads accounts
20:44 – Moving to Automation or Smart Bidding from Manual Optimization for big campaigns
22:01 – Automated Bidding by Solutions 8
23:01 – Few examples of campaigns
25:01 – Problem with using automation
26:51 – Prerequisites
29:08 – Thoughts on starting with a maximum conversion bid for a fresh campaign
33:03 – Google’s smart shopping campaign
33:38 – Ken on how he works with data and different clients
36:14 – Optimized targeting and Audience expansion
40:30 – Difference between Audience expansion and Optimized targeting
43:22 – Smart shopping campaigns per product or for the entire catalog
52:59 – Final Thoughts
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