This advanced Amazon PPC panel discussion was a part of the PPC Congress 2019 which took place on October 3-4, 2019 in Amsterdam. https://ppccongress.com/
Brian R. Johnson, Danny McMillan, Liran Hirschkorn and Stefano Starkel answer advanced Amazon PPC questions brought by the audience.
List of topics covered in the video:
01:36 Best ways to manage keywords
03:17 Amazon quality score
10:30 Advice for European sellers on how to handle five separate marketplaces in terms of PPC management
14:49 Importance of having a native listing translator
17:45 Different product images for different marketplaces
21:56 How do you go for launching a product for PPC on the market that you have never been before?
23:08 Transitioning keyword migration versus keyword testing and keyword match testing
26:56 The disconnect between data on different reporting platform – API
31:36 Are advertising clicks counted as sessions or not inside of business reports?
33:07 Does position percentage include PPC and organic?
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About the speakers:
DANNY McMILLAN, Host of Seller Sessions Live
Danny is the host of Seller Sessions, the largest podcast for advanced Amazon sellers. A world-renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. Working alongside respected algorithm expert Dr. Ellis Whitehead, DATAbrill manages PPC and advertising automation for 6, 7 & 8 figure Amazon brands.
http://www.sellersessions.com/
@Seller Sessions
BRIAN R. JOHNSON, Founder of Canopy Management
Brian is a driving force in the eCommerce world. Not only has he achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising. Over the course of his career, Brian has founded: the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands.
https://www.canopy.management/
LIRAN HIRSCHKORN, Partner at Amazing Freedom
Over the last 5 years, he has successfully built two 7 figure brands on Amazon by creating products that add more value to the customer, understanding keywords, search optimization, and sponsored ads within Amazon’s A9 algorithm, and managing PPC for #1 best selling products on Amazon. Liran also consults brands and is a partner in the Amazing Freedom podcast and Facebook community – with over 13,000 Amazon sellers.
https://www.amazingfreedom.com/
STEFANO STARKEL, Co-Founder and CEO @ Zon.Tools
Online Entrepreneur leveraging Google Adwords PPC since 2011 and Amazon Seller across multiple markets since 2014, he’s the strategist and ideator behind Zon Tools engines. He has participated and presented at several high-profile Amazon “PPC” Focused masterminds and events. Stefano developed what became the company’s proprietary algorithm to leverage PPC keywords data exclusively for his own Amazon business, which started in 2014 and by 2018 had grown into a 10-figure enterprise.
https://www.zon.tools/
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The event was moderated by ALEX CHERNENKO, Company Formation Agent, Owner of Chern & Co Ltd.
Alex helps to start new and growing existing businesses easy, accessible and affordable. He manages own Amazon Private Label account understanding the pains and requirements of e-commerce sellers. His company Chern & Co provides business registration, tax advice and accounting services to European and non-European residents who require an Irish based company.