In this video, Lucas of Nomadz will breakdown all the different areas and strategies for PPC. He is going to show where you should be focusing your spend and dialing down spend in other areas. Stop looking at PPC in a bubble and look at the bigger picture to focus on smart growth.
🔶ABOUT SELLER FEST ONLINE
It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts. Learn more: https://sellerfest.online/
Upgrade to the VIP Package https://sellerfest.online/vip/ which includes additional bonus trainings, which are not available on our channel.
▶️ Find all Seller Fest Online 2022 sessions in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DoexCwqd3ncaGrL-nPkFL05
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🔶 TOPICS COVERED IN THE SESSION:
➤ 00:00 Session introduction
➤ 00:19 Sponsors of the video
➤ 02:14 About Lucas Kwiatkowski
➤ 03:26 Overview of the presentation
➤ 04:33 Areas of spend
➤ 13:20 Sponsored products and TACoS
➤ 18:27 Campaigns
➤ 22:01 Placements
➤ 29:39 Sponsored brands
➤ 31:22 Sponsored Display
➤ 42:20 Relaunching products with variations
➤ 44:38 Campaign structure template
➤ 45:48 Helium 10 CPR and PPC ranking
➤ 47:22 Product variation PPC targeting
➤ 50:35 Budget rules in PPC
➤ 52:42 SD and organic ads
➤ 54:12 Product reviews and PPC
➤ 55:38 PPC and Coupons
➤ 56:16 Bidding strategies
➤ 58:20 Optimization tips
➤ 59:41 Archived campaigns
➤ 01:00:10 Ranking difficulty after the Honeymoon period
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🔶 About LUCAS KWIATKOWSKI
Lucas Kwiatkowsky is the founder of Nomadz, a hands-on Advanced Amazon PPC Management Agency. Nomadz adapt to any account they are brought into. Instead of applying the same strategy to every brand, they use advanced insights to help you hit your growth goals. By 2021, his agency has managed $25 million in ad spend, and for 3 years, 50% of the brands they worked with are still collaborating with them.
👉 Get in touch with Nomadz here: http://nomadz.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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