Wasted ad spend refers to the allocation of advertising budget on ineffective or underperforming campaigns, resulting in little to no return on investment. It can occur due to various factors, including targeting the wrong audience, inefficient keyword usage, poorly designed ad creative, and ineffective landing pages. Recognizing wasted ad spend is crucial as it enables you to identify areas of improvement and reallocate your marketing budget to more effective strategies.Conducting a thorough analysis of your ad performance is essential to identify wasted ad spend accurately. So identifying accurate data we need to track this data on a regular basis and also assessing the performance of individual keywords, ad groups, and campaigns helps identify low-converting elements. By analyzing user behavior, and website traffic and utilizing attribution models, you can pinpoint areas where your ad spend is not generating the desired results. This data-driven approach allows you to make informed decisions for optimization.
Here are the key points discussed in the video.
✅Campaigns Data Report Analysis
✅Prepare the Wastage Spend Analysis Report
✅Findings from the reports
✅Guidelines for Minimizing Non-Converting Spend
✅N-Gram Analysis Report
✅ “i” Button Video
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Produced by: Team Ecomclips
Timestamps:
🔹 00:00 – Introduction
🔹 00:25 – Discuss keypoint
🔹 00:41 – Wastage Spend Analysis Report
🔹 01:25 – Prepare the Wastage Spend Analysis Report
🔹 04:34 – Findings from the reports
🔹 06:01 – Guidelines for Minimizing Non-Converting Spend
🔹 06:50 – N-Gram Analysis Report
🔹 07:17 – Outro
Amazon PPC Wastage Spend Calculation – Reduce Advertising Spend to Improve ACoS in 2024
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