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HAPPY FREE SPEECH FRIDAY!!!
People cannot stop claiming they are “addicted” to social media. Lawmakers continue to compare social media use to drug or alcohol addictions, while the media pushes an addiction framework for quitting social media.
But last week, a big new research paper dropped that debunks all of these narratives. The studies found that not only are a lot of our perceptions around social media and addiction completely wrong, just framing social media use as addiction *itself*is actually extremely harmful and makes it even HARDER to moderate your use of tech products.
Ian Anderson is one of the researchers at the California Institute of Technology who conducted the study. He’s joined me today to break down what the research on social media and addiction actually says, how the media’s framing of technology use as addiction is causing enormous harm, and what we can all do to actually fight back against big tech. He also gives tips on how to cut down on your own social media use.
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Facebook: Are you still using it? Are you sure?
https://www.google.com/search?kgmid=%2Fg%2F11vbmkw3zt
📺 For more insights and updates, check out the entire ‘SEO Last Month’ playlist: https://www.youtube.com/playlist?list=PLx9THvOL50-X_YkMjC_qCeG67IqIGM2MX
💌 Leverage a user-friendly email marketing service to drive revenue growth. Backed by 24/7 support https://go.sendpul.se/email
In this video, Anya explores the top 4 email marketing tools perfect for small businesses. She delves into Mailchimp, SendPulse, Brevo, and MailerLite, highlighting their features, benefits, and how they can boost your email campaigns. Stay tuned to find the best tool for your needs and elevate your email marketing strategy!
00:00 Intro
00:40 What is an email marketing software?
01:26 What are the core criteria for email marketing software?
02:04 Mailchimp
02:50 Brevo
03:30 SendPulse
05:15 MailerLite
#ParikshaPeCharcha 2025 – The one you’ve been waiting for! 😎
PM @NarendraModi and some incredible personalities will be sharing their secrets to exam success. This year, #PPC2025 is set to take things to a whole new level!
E897: Barry Schwartz (Search Engine Roundtable, Search Engine Land) and David Quaid join the show!
We break down what SEO is turning into as we head toward 2026.
We zero in on how Google search is changing with AI Mode and AI Overviews, why Reddit became such a dominant surface in the SERPs, what’s happening with links and updates, and which fundamentals still hold up when attribution and visibility are getting harder to measure.
This is a practical discussion about what’s actually shifting, what’s mostly noise, and what SEOs should stop chasing.
Topics we cover
– SEO in 2026 and how the job is changing
– Google updates and why fewer are being confirmed
– How updates are evaluated today versus earlier algorithm eras
– Link spam in 2026 and how Google handles it now
– Manual actions versus links simply not being counted
– Why buying links can feel “safe” until it isn’t
– Why Reddit rose so quickly in search results
– How parasite SEO cycles repeat across platforms
– Whether Reddit can remain an SEO powerhouse through 2026
– The impact of low-moderation communities and automation
– Writing for people versus writing for AI systems
– When AI-friendly formatting conflicts with conversion
– GEO versus SEO and where the confusion is coming from
– Why SEO may remain the umbrella category
– Measurement problems in AI-driven search
– Why prompt data is unlikely to be fully visible
– How reporting changes when clicks no longer match visibility
– Whether AI Mode becomes the default Google experience
– What this all means for small and new websites
– Why bottom-of-funnel queries matter more than ever
– HubSpot’s traffic decline and the role of topical authority
– Whether topical authority still matters in 2026
– Skills SEOs should focus on to stay relevant
– Why critical thinking matters more than tactics
– How to communicate SEO value with weaker attribution
Key takeaways
– Short-term SEO tactics tied to platform advantages repeat in cycles and eventually break.
– Most “AI optimization” still depends on traditional search discovery and ranking.
– Links may matter differently, but there is still no durable replacement signal.
– The hardest part of SEO in 2026 may be measurement and explanation, not ranking.
Guests
– Barry Schwartz, Search Engine Roundtable and Search Engine Land
– David Quaid, Primary Position
⭐️ Read Search Engine Roundtable: https://www.seroundtable.com/
⭐️ Barry Schwartz on 𝕏: https://x.com/rustybrick
⭐️ Barry Schwartz on LinkedIn: https://www.linkedin.com/in/rustybrick/
⭐️ Barry Schwartz on YouTube: https://www.youtube.com/@rustybrick
⭐️ Barry Schwartz’s agency: https://www.rustybrick.com/
⭐️ David Quaid on 𝕏 – https://x.com/DavidGQuaid
⭐️ David Quaid on LinkedIn – https://www.linkedin.com/in/davidquaid/
⭐️ David Quaid’s agency – https://primaryposition.com/
💎 Compact Keywords – My SEO Course – Get paying customers through SEO – Clear step-by-step video breakdowns – SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to the Guests
00:40 Barry Schwartz on Google Updates
02:24 David Quaid’s Insights on SEO Trends
10:51 Reddit’s Role in SEO
20:15 Writing for AI vs. Humans
32:21 Improving Video Production
32:38 Challenges with YouTube Growth
33:11 SEO Strategies and Video Content
36:26 AI’s Impact on SEO
52:03 HubSpot’s Organic Traffic Decline
54:34 Skills for Future SEOs
56:52 Predictions for 2026
01:02:13 Conclusion and Farewell
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
The ONLY Cold Email Marketing Video You Will Ever Need (In Detail)
Find, Contact & Close Your Ideal Clients with Instantly: https://app.instantly.ai/auth/signup?utm_source=youtube&utm_medium=video&utm_campaign=ONLYColdEmail
Timestamps
00:00:00 – Intro
00:02:25 – STEP 1 – Generating Leads
00:03:08 – Finding Leads & Building Your Database
00:06:04 – Verifying Contact Information
00:12:39 – STEP 2 – Writing Cold Emails
00:12:49 – #1 Be Concise
00:13:36 – #2 Personalization
00:14:59 – #3 Show the Value
00:16:28 – #4 Structuring Your Message
00:28:22 – STEP 3 – Testing Email Deliverability
00:29:29 – Using Instantly’s Deliverability Checker
00:31:18 – Deliverability Tactics
00:32:38 – Domain Safety Setup
00:37:21 – Sending a Test Email
00:37:47 – How to A/B Test Cold Emails
00:42:20 – Cold Email Metrics to Track
00:45:08 – STEP 4 – Sending Emails at Scale
00:47:41 – STEP 5 – Follow-Up Strategy
00:48:03 – When to Follow Up
00:49:43 – How Many Follow-Ups to Send
00:50:31 – Tracking Replies & Outcomes
If you’re serious about cold email success, this is the only video you’ll need. I walk through every step of cold email marketing, from strategy to execution, with a full breakdown on effective cold email outreach that actually gets replies. Whether you’re just starting out or looking to sharpen your cold email training, this video will teach you how to use cold email to get clients consistently.
I’ll cover how cold emailing works in real-time, including scripts and systems that boost your cold email lead generation results. You’ll learn how to cold email the right way and avoid the most common mistakes that kill your chances before you even hit send.
This is more than just lead generation — it’s a masterclass in b2b lead generation that works in 2025. Discover proven lead gen frameworks, real-world examples, and the most effective lead generation strategies to build your pipeline.
I’ll also show you the best lead generation tools I use personally and explain how to generate leads with precision. My exact lead generation strategy is broken down, step by step, for your business.
You’ll also learn what makes cold outreach work and how to write cold emails that grab attention and drive responses. This lead generation tutorial is built to help you understand how to get clients without paid ads, using only a smart email marketing strategy and battle-tested cold email strategy.
Instantly.ai is the leading software in the cold email space that helps you Infinitely scale your outreach campaigns with unlimited email accounts.
Come send with us and join the fastest-growing cold outreach community:
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Your results may vary based on numerous factors, including but not limited to your individual circumstances, the specific nature of your business, and market conditions.
The examples included represent atypical outcomes. Your results may vary based on numerous factors, including but not limited to your individual circumstances, the specific nature of your business, and market conditions.
Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Work with me: https://skool.com/wavyworld
Use Sandcastles to grow 10x faster on social media: https://sandcastles.ai
In this video, I breakdown the most interesting trends (and opportunities) happening in the world of social media. There’s an AI revolution afoot
RESOURCES MENTIONED:
• Join my free community for business owners – https://skool.com/wavyworld
• Use Sandcastles to play social media on easy mode: https://sandcastles.ai
Video Time Stamps:
0:00 Intro
0:38 The AI Content Revolution
6:15 The Shift to Raw and Long(form)
13:58 The Emergence of The Super Duper Niche
19:36 Storytelling is Hot
22:16 In-House Brand Content Factories
24:56 Summary
————————-
BEST FREE CONTENT RESOURCES:
• WavyWorld (Free invite: https://skool.com/wavyworld) – I built a free community for entrepreneurs & business owners to improve at content. Currently at 38,000+ members, 65+ free trainings
• Content Department (https://content.game) – If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free
SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Try my short-form supertool free (research + ideas + hooks + scripts + formats) – https://sandcastles.ai
• Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) – https://lu.ma/sfa-hooks
• Hire my short-form video editors – https://forms.gle/TAYRJkV116Q5xois9
• Join my Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) – https://shortform.academy
LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE)
• Hire My Ideas & Packaging Team – https://forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer – https://forms.gle/GJp2XmUmVM9dxZzYA
• Hire My YouTube Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Use My YouTube AI Scriptwriter Tool (Waitlist) – https://forms.gle/ZYE6zf2RDyJahyDC8
• Join my YouTube Academy For Business Owners (Waitlist) (go from zero to crushing on YouTube as a business owner) – https://forms.gle/y4mifxtYas3hL4vj9
