If you value SEO traffic but don’t believe in PPC, I’ll explain two reasons which will change your mind. In addition, I’ll show you how low-budget experimentation with PPC can greatly improve your SEO strategy.
What you will learn:
Why PPC campaigns make sense with successful SEO
How to leverage your SEO strategy to create successful PPC campaigns
How to use insights from PPC campaigns to drastically improve your SEO
Why it’s important:
Your overall online marketing results will improve if with a better understanding of how PPC works and its relationship with SEO.