Why this matters
If your brand, or your client’s brand, doesn’t appear, or worse, isn’t trusted by AI search tools like Google’s AI Overviews and ChatGPT, you risk losing valuable visibility and customers. This session is a must for marketers, SEOs, and digital PR professionals who want to understand what’s changing and how to adapt their strategies to stay visible in an AI-driven world.
What we’ll cover
– How AI-generated answers change the game for brand visibility and search rankings.
– What Generative Engine Optimization (GEO) is and how it’s different from traditional SEO.
– The critical role of digital PR and trust signals in being featured in AI-generated responses.